{"title":"André Janones","description":"\u003cp\u003eAndré Janones, nascido em 1984 no estado de Minas Gerais, é político e advogado. Sua atuação no Congresso Nacional o tornou uma voz progressista reconhecida em todo o Brasil. Com uma trajetória marcada por lutas em defesa dos direitos dos trabalhadores e na promoção de políticas de inclusão social, foi contra a reforma da Previdência, apontou a responsabilização da Vale no rompimento da Barragem de Brumadinho e defendeu o auxílio emergencial, assegurando que o benefício provisório fosse absorvido pelo Bolsa Família. Expoente da comunicação digital, Janones já quebrou recordes mundiais de alcance nas redes e é seguido por 14 milhões de pessoas. Sua popularidade fez com que fosse mencionado em quinto lugar nas pesquisas para a disputa presidencial, em 2022. Na época, em apoio a Lula, retirou sua pré-candidatura à Presidência, tornando-se um dos coordenadores da campanha do petista nas redes sociais e se reelegendo para o segundo mandato na Câmara dos Deputados.\u003c\/p\u003e","products":[{"product_id":"janonismo-cultural","title":"Cultural Janonism","description":"\u003cp\u003e \u003cstrong\u003eIn his debut book, federal deputy André Janones reveals behind-the-scenes details of the 2022 elections and shows how his digital guerrilla method, \u003cem\u003eCultural Janonism\u003c\/em\u003e , was decisive in the defeat of Bolsonarism.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eWhile parts of the left tried to contain the advances of a homicidal far-right with petitions, warm hugs, and poetry, controversial congressman André Janones was on the front lines, showing that, to combat gun rights advocates, sometimes more effective and intelligent actions and strategies are needed than flowers and heart emojis. Scholars and pacifists may turn up their noses at aggressive tactics and reactions, some bordering on the law, but, after all, isn't that what digital guerrilla warfare is all about? Would love have won, and would I be writing these lines today, living in a democracy, if it weren't for the blessed anger of outraged people?\u003c\/p\u003e\n\n \u003cp\u003eThe above question is from writer and screenwriter Tati Bernardi, but it could be posed by anyone who closely followed the run-up to the 2022 elections in Brazil. There was no shortage of well-intentioned but ultimately ineffective attempts to combat the rise of Bolsonarism. If it weren't for the strategic work of the author of \u003cem\u003e\"Cultural Janonism\u003c\/em\u003e ,\" André Janones, on social media and in political negotiations, the outcome at the polls would most likely not have been the same.\u003c\/p\u003e\n\n \u003cp\u003eJanones was tireless in the battle to restore democracy in Brazil. His role in the victorious campaign that prevented Jair Bolsonaro's reelection was decisive. His combative and popular method, which became known as Cultural Janonism, caused some astonishment among everyone and considerable discomfort among his anti-democratic opponents. In his union with Lula, we witnessed the emerging politics of our times collide with the traditional politics of long standing. Together, they combined strength, managed to establish themselves online, and won the election.\u003c\/p\u003e\n\n\u003cp\u003e Here, we understand how André Janones developed his digital guerrilla methodology—and, as a bonus, we learn how to use it—and gain access to the most decisive behind-the-scenes details of the country's recent history.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\"André Janones—who brings here a book that's part contemporary communication manual on the use of social media, part behind-the-scenes look at the 2022 campaign—is an excellent contemporary communicator. His role and vision were crucial to Lula's most recent campaign and his election.\"—Paula Lavigne, producer and businesswoman\u003c\/p\u003e\n\n\u003cp\u003e \"More than simply considering him one of the heroes of this historic moment in our country, it's important that we stop and listen to him. We must learn the logic behind his social media presence and his communication with the people. André Janones is a phenomenon, an intuitive genius who has much to teach us. He will continue to be fundamental in consolidating the victory against fascism and allowing the people to continue to hope for better days. 'Cultural Janones' is much more than a humorous expression. It's a tool for power struggles.\" – Eduardo Moreira, economist, author, and speaker\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175493484796,"sku":"9786558021094","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f2a80ef54a2919cf329a102d18deaa95_4d5a4012-fbce-4d84-a9ad-ed24b86ce315.jpg?v=1778320661"}],"url":"https:\/\/www.record.com.br\/en\/collections\/andre-janones.oembed","provider":"Editora Record","version":"1.0","type":"link"}