{"title":"Best Business","description":"\u003cp\u003e\u003cspan\u003e\u003cspan data-contrast=\"auto\" lang=\"PT-BR\" class=\"TextRun Highlight SCXW104902837 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW104902837 BCX0\"\u003eCriado em 2009, o selo Best Business é a divisão de negócios do selo \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW104902837 BCX0\"\u003eBestSeller\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104902837 BCX0\"\u003e. Com foco em um público amplo, tem no catálogo livros de desenvolvimento profissional, biografias de grandes empresários e empresas, além de narrativas de grandes cases do mercado. Seth Godin, Spencer Johnson, David Ogilvy e Michael Lewis são alguns dos autores de destaque no catálogo que se destacam.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"a-caixa-preta-da-governanca-edicao-ampliada","title":"The Black Box of Governance (Expanded Edition)","description":"\"\u003cp\u003e \u003cstrong\u003eIn a new, updated, expanded edition with a new cover design, \u003cem\u003eThe Black Box of Governance\u003c\/em\u003e is the ideal book for executives, managers, advisors, and all those who work in boardrooms. New forewords by Sérgio Rial, Karine Litvack, and Ira Millstein.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSandra Guerra, an authority on corporate governance in Brazil, draws on her own professional experiences as an executive and board member to present \u003cem\u003e\"The Black Box of Governance.\"\u003c\/em\u003e A comprehensive and practical guide that, through a behavioral approach, explains and addresses the main challenges facing company boards of directors and the relationship between directors and executives.\u003c\/p\u003e\n\n \u003cp\u003eBased on research among the most renowned theorists on the subject, studies with hundreds of directors across the country, and a series of interviews with foreign and Brazilian experts, this book is essential for consultants, auditors, lawyers, governance secretaries, and chief governance officers who serve on boards. It is also important reading for students, researchers, and experts in CG and boards, and invites them to build a productive and effective relationship with the board, involving everyone—and each and every one—in governance practices.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e “ \u003cem\u003eThe Black Box of Governance\u003c\/em\u003e is important reading for board members and executives, as well as for anyone hoping to find 'good governance' on their boards of directors (BDs).” - Ira Millstein, corporate lawyer and senior partner at Weil, Gotshal \u0026amp; Manges\u003c\/p\u003e\n\n \u003cp\u003e\"I am convinced that reading this book will be of great value to all those whose goal is to make their best contribution to improving corporate governance practices.\" - Sérgio Rial, Vice Chairman of the Board and CEO of Banco Santander in Brazil and member of the board of Delta Airlines\u003c\/p\u003e\n\n\u003cp\u003e \"The text ingeniously presents a panoramic view of all the main academic research on governance, combined with real-life stories told by real-life people who speak openly about the best and worst of human nature in this uncertain—and sometimes inglorious—world that is the boardroom.\" - Karina Litvack, independent director at Eni SpA and director at BSR (Business for Social Responsibility) and the CFA Institute\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159200907516,"sku":"9786556700083","price":169.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9bc9ccc3d5a827af10b10c3f8bf26949_75fdf0b6-4547-470b-b9ef-23f597967931.jpg?v=1778323778"},{"product_id":"darwin-vai-as-compras-sexo-evolucao-e-consumo","title":"Darwin Goes Shopping: Sex, Evolution, and Consumption","description":"There's no doubt that we are completely dominated by consumption. Far beyond simplistic explanations of how we \"like to spend money,\" Geoffrey Miller, a professor of evolutionary psychology, establishes connections between our prehistoric ancestors and today's excessive consumption, theorizing that the products we consume and the services we engage are simply ways of displaying our physical, mental, and sexual abilities to those around us. He further explains that, by ignoring the lessons of evolutionary psychology, marketers are losing a fortune, as they could focus their advertising on the corresponding target audiences more effectively. The author also establishes new parameters for consumption that, if practiced consciously, will have the power to transform life in society, delay environmental degradation, and, who knows, perhaps even further evolve the human species.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159251271932,"sku":"9788576844228","price":99.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/affadcb4af5c7e2377f2484292879041_dc14e775-ef3f-4145-883a-d01fae8828a2.jpg?v=1778326418"},{"product_id":"a-jogada-do-seculo","title":"The play of the century","description":"The book that inspired the film The Big Short, with 5 Oscar nominations, including Best Picture. In The Short of the Century, Michael Lewis, considered one of the leading economic writers of our time, builds a very well-articulated chronicle of how the 2008 financial collapse unfolded, step by step, in addition to revealing the main Wall Street characters involved in the crisis, all permeated with acid humor and a thought-provoking narrative.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159251894524,"sku":"9788576845058","price":79.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/cc5bc3a067e23e9e715448ec9ed89b04_2905ef60-b8d3-4232-a189-1889d212121e.jpg?v=1778325586"},{"product_id":"capital-erotico","title":"Erotic capital","description":"\"\u003cp\u003e \u003cstrong\u003eAttractive people are more successful. Science says so.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e In 1983, French sociologist Pierre Bourdieu identified the three personal attributes that most help an individual excel professionally and socially: economic, cultural, and social capital. In 2010, by delving deeper into these concepts and uncovering a personal attribute that had been ignored by the scientific community for decades, Catherine Hakim surprised the scientific community by affirming the existence of a fourth attribute: erotic capital.\u003c\/p\u003e\n\n\u003cp\u003e Catherine Hakim then developed a bold theory: that people who possess erotic capital (the mixture of charm, elegance, beauty and sex appeal) should use it without reservation to advance in life and career.\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003eErotic Capital\u003c\/em\u003e , the author explores the applications and importance of her discovery, challenging the social stigma attached to those who use it in the workplace. By compiling research from influential organizations, Hakim argued that erotic capital is a powerful tool, especially for women, as they can use their natural beauty to establish their place in the workplace and thus bridge the gender gap in this regard.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"Extraordinary. It manages to achieve the marriage of economics and Eros.\" - \u003cem\u003ePublisher Weekly\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"\" \u003cem\u003eErotic capital\u003c\/em\u003e forces us to confront a reality that human resources departments would like to ignore.\"\" - \u003cem\u003eHarvard Business Review\u003c\/em\u003e\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159252058364,"sku":"9788576846055","price":79.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/66a85a78348cd6b97e063d5dbbae4b31.jpg?v=1778311287"},{"product_id":"como-ser-um-grande-vendedor","title":"How to be a great salesperson","description":"A world-renowned guru for new salespeople, Tom Hopkins, author of \"Selling in Times of Crisis,\" highlights the techniques that help his students achieve high incomes in the profession.\n \nWith the market becoming increasingly competitive and demanding, it's necessary to modernize and reinvent professional practices. Salespeople, in particular, need more than ever to offer a unique selling point to survive and stand out among their vast number of colleagues and competitors. This book was originally published in 1980, but its tips remain highly effective. Tom Hopkins, a globally renowned mentor to new salespeople, highlights the techniques that led him to sales success and that help his students achieve high incomes through the profession. The book features success stories of people who followed his footsteps and techniques.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159284203772,"sku":"9788568905166","price":69.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e67e83c07bc3274b81a82e3a895b604b.jpg?v=1778324676"},{"product_id":"gente-feliz-nao-enche-o-saco","title":"Happy people don't bother you.","description":"\u003cp\u003e \u003cstrong\u003eErika Linhares teaches that life without whining is much simpler and that we need to take care of the people around us.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003e\"Gente feliz não cheia o saco\" (Happy People Don't Get Bored)\u003c\/em\u003e , Erika Linhares aims to teach employees or job seekers how to develop \u003cem\u003esoft skills\u003c\/em\u003e —social and emotional relationship and behavioral skills—that will help them be happier and more successful at work, becoming more relaxed, practical, and open. No whining. She also wants to teach managers how to seek and encourage behavioral change in themselves and their employees to improve their results. After all, no one achieves anything alone—and she learned this lesson at home, when she saw her family transform into a team to overcome adversity.\u003c\/p\u003e\n\n \u003cp\u003eIt's no coincidence that many successful entrepreneurs have stories of hardship and suffering along their paths. Pain teaches us. But do you really need to wait for suffering to arrive before taking action and changing your life? Do you need to wait for someone in your family to get sick, for your boss to fire you, for everything to go wrong? No, you don't. You can learn right now what you need to change your life and become more prosperous, from the examples around you.\u003c\/p\u003e\n\n\u003cp\u003e Erika Linhares knows that people need to learn how to do the right thing and be productive in corporate environments. She's always been more concerned with her team's behavior than their technical skills; hence, this book, \" \u003cem\u003eHappy People Don't Get Involved\u003c\/em\u003e ,\" which will teach you how to thrive and be happy at work.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159284367612,"sku":"9788568905869","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/fa6212fcb3fe30b933dd1d6362de8def.jpg?v=1778325336"},{"product_id":"mentes-brilhantes-rombos-bilionarios","title":"Brilliant minds, billion-dollar losses","description":"\" \u003cp\u003e\u003cstrong\u003eHow the quants, a generation of math geniuses, dominated and nearly destroyed Wall Street.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn March 2006, the world's richest men gathered at a luxurious New York hotel. They were preparing to compete in a poker tournament with stakes in the millions of dollars—those numbers meant nothing to them, as they were accustomed to risking billions. At the gaming table sat Peter Muller, an eccentric, and incredibly intelligent child prodigy who had studied mathematics at Princeton and now ran a fabulously successful hedge fund. With him was Ken Griffin, who had previously traded convertible bonds at Harvard and now headed Citadel Investment Group, one of the largest money-making machines on the face of the earth. And there were also Cliff Asness, head of the AQR Capital Management fund, a man famous for his brilliance and also for destroying computers in his fits of rage, and Boaz Weinstein, master of chess and credit default swaps, who - while managing 30 billion dollars in positions for Deutsche Bank - still had time to go to Las Vegas with the famous team of card counters from MIT.\u003c\/p\u003e\n\n \u003cp\u003eThat night, these four men were the new kings of Wall Street. Over the past twenty years, these mathematical geniuses had displaced the testosterone-fueled investors who had long been the alpha males of the world's largest stock market. The quants, as they were called, believed that a blend of differential calculus, quantum physics, and advanced geometry—subjects indecipherable to most mortals—held the key to unlocking the vaults of the financial markets. However, few realized that night that by creating this extraordinary system, people like Muller, Griffin, Asness, and Weinstein had sown the seeds for the greatest financial disaster of all time.\u003c\/p\u003e\n\n \u003cp\u003eBy unraveling the exploits of these four titans of number \u003cem\u003ecrunching, \"Billionaires' Great Minds: Billionaire Losses\"\u003c\/em\u003e reveals the behind-the-scenes story of the downfall of the quants, who watched much of their wealth evaporate with their hands tied. Ultimately, their brain-melting formulas and genius IQs led them down the wrong path. Could their years of success have been merely a matter of luck, fool's gold, a windfall that could have ended at any moment?\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eBrilliant Minds, Billion-Dollar Heists\u003c\/em\u003e is both a masterpiece of investigative journalism and a thrilling tale of ambition and arrogance—a grim warning about the future of Wall Street.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159286563068,"sku":"9788576844693","price":89.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/44f13e8574194c14dcf59a678cefa4ef_08a3e153-033e-4af4-8898-1f2c2e70356b.jpg?v=1778320102"},{"product_id":"o-teste-para-ceo","title":"The CEO Test","description":"\u003cp\u003e \u003cstrong\u003eWhat does it take to become a leader? Would you pass the test?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eDespite efforts over the past few decades to understand what makes a leader effective, the art of leadership remains challenging, complicated, and extremely vague at all levels and types of companies. In \u003cem\u003e*The CEO Test\u003c\/em\u003e *, journalist Adam Bryant and Kevin Sharer, former CEO of biotech giant Amgen, identify seven key reasons why leaders succeed or fail, and present a unique and practical guide for executives.\u003c\/p\u003e\n\n\u003cp\u003e Beginning managers tend to have many questions, such as: how demanding should they be? When should they let things happen and when should they intervene to ensure a task is completed? How should they give feedback without being overly critical? How can they be welcoming without trying to be part of the group? When is it acceptable to show vulnerability? Or would it be better to always appear unshakable?\u003c\/p\u003e\n\n \u003cp\u003eThese days, most CEOs don't last five years in their positions. The pressure to deliver ever-more efficient results can be brutal: the loneliness; the weight of responsibility; the excessive questioning and criticism; the pressure to build impeccable teams; the demands that occupy 24\/7 and require superhuman endurance; the challenging decisions that often leave no one happy; the expectation of always having the right answer, even when it's hard to know what the right question is. These challenges are most evident at the top, but the plight of directors is exemplary for many other hierarchical levels.\u003c\/p\u003e\n\n \u003cp\u003eEvery leader faces their own version of these tests, and the authors bring together lessons and stories from hundreds of CEOs, including Satya Nadella (Microsoft) and Bob Iger (Disney), to show how anyone aspiring to be a leader can master this knowledge and lead like a CEO. These leadership skills should make all executives more effective in their roles, enabling them to pivot their career trajectory.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159293804796,"sku":"9786556700229","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a86b3291ee7750ce6e12d76d4f5c9fd3_6fa14054-0186-4af4-a26c-ee42dac36ac9.jpg?v=1778320527"},{"product_id":"vencendo-a-crise","title":"Overcoming the crisis","description":"To face the increasingly competitive job market during this crisis, this book offers valuable tips for getting a job, keeping the one you already have, or moving on to a better position. Sady Bordin shows you how to value yourself to achieve your goals and make potential employers see your qualities. The author provides instructions for organizing your resume effectively, tips on how to dress and behave to make a good impression, steps to take to maintain and grow in your job, and tips for moving from one company to another gracefully, without closing doors. Overcoming the Crisis is an effective guide for those who want to overcome the country's difficult economic situation and land the job they want. By preparing yourself following these expert tips, your chances of success will increase considerably.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159316381948,"sku":"9788568905357","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3853eb94a486c4e5edf00ddebb4e65e9.jpg?v=1778319261"},{"product_id":"como-chegar-ao-topo-nas-empresas","title":"How to get to the top in companies","description":"The ten principles for achieving success in the business world\n \nWith extensive experience in various fields, Ricardo Diniz recounts his journey in the corporate world, from his first internship to becoming president. With a speech brimming with optimism and energy, and delivered in simple, direct language, \"How to Reach the Top in Business\" empowers anyone to understand the workings of a company, as well as key points for building their own startup. This is a book for entrepreneurs, for people who always strive to stand out in their field, for those concerned with always doing their best, not just what's expected. In a lighthearted and relaxed manner, Ricardo Diniz proposes ten challenges that encompass the most important approaches for the reader to achieve the desired position, while remembering what makes the biggest difference of all: working with pleasure and living in peace.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159316447484,"sku":"9788568905517","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/56d54e08f721e7d18699c63ed56cf75d_a5771a85-1ddc-498d-8d12-8078ba48e338.jpg?v=1778313006"},{"product_id":"aposente-se-mas-nao-se-ausente","title":"Retire, but don't be absent","description":"\u003cp\u003e \u003cstrong\u003eKen Blanchard and Morton Shaevitz show that we should see aging as a new opportunity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eMany people, upon reaching their 60s or 70s, view reality as merely tolerable, a time of waiting, in which nothing exciting can happen. The authors, however, say this is a new opportunity: by changing our perspective on time, they present ideas on how to make this period the best of our lives.\u003c\/p\u003e\n\n\u003cp\u003e By combining practical information and profound wisdom with the humorous story of Larry and Janice, a fictional elderly couple who decide to revitalize every aspect of their existence, \u003cem\u003eRetire, but Don't Absentee\u003c\/em\u003e inspires readers to open themselves to new experiences and enjoy – socially, intellectually, physically, and spiritually – this phase of life, making the best of it and discovering that it is worth living to the fullest.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159348625660,"sku":"9788568905104","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/85f9853b6adfeb024199b6712dea3579_e7f3c93d-466c-4852-8f01-ff4c6b51ba77.jpg?v=1778324052"},{"product_id":"pense-com-calma-aja-rapido-um-guia-pratico-para-decisoes-de-impacto","title":"Think Slowly, Act Fast: A Practical Guide to Impactful Decisions","description":"One of the most experienced Brazilian startups explains how to identify and avoid risks that threaten your company.\n \nThink Slowly, Act Fast is a fundamental book for executives dealing with an increasingly complex reality: the need to balance quality, speed, and competitive pricing, while dealing with technologies that increase business unpredictability in a highly volatile macroeconomic environment.\n By understanding the essential tools for conducting a thorough (and cold) examination of your company—from process details to senior leadership—you'll be able to make the best decisions and turn things around, even in times of crisis!","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159348756732,"sku":"9788568905814","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/1c598cfc3120933504851e9ad973c052.jpg?v=1778320584"},{"product_id":"pinterest-e-marketing","title":"Pinterest and marketing","description":"Social media has become an important part of any company's marketing strategy in recent years. Pinterest—a social network where users post images and videos and organize them on digital boards—launched in 2011, reached 10 million unique daily visitors in just six months and quickly became a useful tool for entrepreneurs, who saw the site as an opportunity to creatively promote their companies and products. In Pinterest and Marketing, Beth Hayden provides a comprehensive guide with tips on how to choose the best username, how to create a profile that captures the attention of potential customers, and even how to migrate Pinterest-originated traffic to your website or blog.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159351050492,"sku":"9788576846680","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/54931043b3dfaa21899cda72fa664df8.jpg?v=1778322777"},{"product_id":"a-jornada-da-lideranca","title":"The Leadership Journey","description":"\u003cp\u003e\u003cstrong\u003eWhen they need professional guidance to overcome a wide range of corporate challenges, leaders of the world's most innovative and traditional companies know where to turn: the multinational McKinsey \u0026amp; Company. \u003cem\u003eThe Leadership Journey\u003c\/em\u003e offers readers the full experience of one of the world's largest consulting firms.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e McKinsey \u0026amp; Company senior partners Dana Maor, Hans-Werner Kaas, Ramesh Srinivasan, and Kurt Strovink, among other consultants, have spent the past few decades advising hundreds of CEOs across various industries.\u003c\/p\u003e\n\n\u003cp\u003e In \u003cem\u003eThe Leadership Journey\u003c\/em\u003e , they reveal for the first time the personal and professional transformation methodology for leaders applied by the prestigious business consulting firm.\u003c\/p\u003e\n\n \u003cp\u003eIn addition to gaining access to unprecedented insights from leading CEOs such as Ed Bastian (Delta Air Lines), Gonzalve Bich (BIC), Makoto Uchida (Nissan), Mark Fields (Ford), Reeta Roy (Mastercard), and Stéphane Bancel (Moderna), you will learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e objectively assess your personal leadership style;\u003c\/li\u003e\n\n\u003cli\u003e discover your true purpose as a leader;\u003c\/li\u003e\n\n\u003cli\u003e find creative and viable ways to strengthen yourself and your business;\u003c\/li\u003e\n\n\u003cli\u003e make a personal commitment to inspire your team and build on your legacy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003eThe Leadership Journey\u003c\/em\u003e brings together the experience of one of the most influential companies in the business world and the indispensable wisdom of some of the market's greatest executives for those who manage or want to manage a business in an increasingly complex context.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\"Excellent leadership requires clarity, self-awareness, and constant learning to shape the present and the future in all their complexity. Maor, Kaas, Strovink, and Srinivasan offer a practical guide for navigating these paradoxes.\" — Oliver Zipse, Chairman of the Board of Management of BMW.\u003c\/p\u003e\n\n\u003cp\u003e \"The Leadership Journey captures the essence of what leaders are like and what they do. The philosophy in this book is at the heart of the leadership and management program we follow at Ford and Boeing, which has been generating results for everyone involved—and for society as a whole.\" — Alan Mulally, former CEO of Ford and Boeing Commercial Airplanes.\u003c\/p\u003e\n\n\u003cp\u003e \"With inspiring stories and smart strategies, this book shows the way to lead boldly and turn mistakes into great learning experiences. It's a must-read for anyone who wants to be an authentic leader and make their mark on the world.\" — Barbara Martin Coppola, CEO of Decathlon.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159384965372,"sku":"9786556700526","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3c39d0180bba537dca15cf6525c3079a_1d6c1ebc-cee9-4260-aeff-073a9801e247.jpg?v=1778324629"},{"product_id":"a-vaca-roxa","title":"The purple cow","description":"\u003cp\u003e \u003cstrong\u003eLearn how to create products and services worth marketing in the first place.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003eThe Purple Cow\u003c\/em\u003e , Seth Godin, the world's most influential business blogger and pioneer of discussions about ethics in online direct marketing, urges you to put a purple cow in everything you build, and in everything you do, to create something truly remarkable.\u003c\/p\u003e\n\n\u003cp\u003e Imagine this: one sunny morning, you're in your car on a trip to a place you've always wanted to visit. At one point, you look out at the landscape, with its vast green pastures, and spot a herd of cows. You might be amazed and find it enjoyable to see all those animals together; but at some point, you'll surely tire of the same old thing and no longer be interested in watching those dull, ordinary cows doing what they're supposed to do.\u003c\/p\u003e\n\n \u003cp\u003eBut what if there was something different in this monotony? Something that stood out? A cow of a different color—purple, for example? It's with this analogy that entrepreneur and change agent Seth Godin offers a fresh perspective on what marketing teams need to do to make products and brands more successful in their sales.\u003c\/p\u003e\n\n\u003cp\u003e The author demonstrates that old marketing methods—the traditional \u003cem\u003ePs\u003c\/em\u003e , such as price, promotion, position, advertising, bundling, propagation, and permission—are doomed to failure because they are predictable. The rule, which used to be to create common, safe products and associate them with a great marketing plan, has become to create remarkable products that the right people are looking for.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eThe purple cow\u003c\/em\u003e , therefore, proposes a new way to impact the market, demonstrating that today, brands are either extraordinary or invisible. Whether in a professional career or in the sale and consolidation of a brand or product, security is a risky proposition. The path to success is to become remarkable.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159402234108,"sku":"9788568905722","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/1e18b43aea7fac9aa941b220fbb694a4_16d97372-1b6c-4e40-ac08-c4fe80cef8e5.jpg?v=1778320505"},{"product_id":"steve-jobs-em-250-frases","title":"Steve Jobs in 250 quotes","description":"Steve Jobs, CEO of Apple, was one of the most visionary entrepreneurs of his generation. Since Jobs' passing, people around the world have been sharing his ideas on various social media platforms. To meet the demand of fans and satisfy the curiosity of admirers, Editora BestBusiness publishes Steve Jobs in 250 Quotes, a collection of the most precise thoughts of the man who pioneered a new way of interacting with technology. The book is divided into nine chapters that cover topics such as leadership, technology, motivation, and even Jobs's unique reflections on life. The quotes collected in this book reflect Jobs's thoughts not only on various topics, but also at different stages of his life. \"I would trade all my technology for an afternoon with Socrates.\" (2001) \"I have always said that if the day came when I could no longer live up to my duties and expectations as CEO of Apple, I would be the first to tell you. Unfortunately, that day has arrived.\" (Memo to Apple Employees, 2011) On business: “You can’t just ask customers what they want and then try to give it to them. When it’s ready, they’ll want something else.” (1989) “You make some of the best products in the world—but you also make a lot of crap. Get rid of the crap.” (Said to Nike) On innovation: “The broader one’s understanding of the human experience, the better the design we’ll have.” “Don’t take everything so seriously. If you want to live your life creatively as an artist, you can’t look back too far. You have to be willing to take everything you’ve ever done and been and throw it away.” (1985) On legacy: “Things don’t have to change the world to be important.” (2006) “And no, we don’t know where this will lead. We only know that there’s something much bigger than any of us here.”","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159403282684,"sku":"9788576846109","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/30a1553e99a3a38aeabf12e3a5a873b0.jpg?v=1778314375"},{"product_id":"visionarios","title":"Visionaries","description":"\u003cp\u003e \u003cstrong\u003eWe make decisions all the time, often without much thought. But some of them have the power to change the course of our lives and even that of society. \u003cem\u003eVisionaries\u003c\/em\u003e offer us the tools to put our options into perspective and make decisions without being caught off guard by failures and unforeseen events.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eDifficult choices can keep us up at night: they require time to mature, and their impact is often enormous.\u003c\/p\u003e\n\n\u003cp\u003e Charles Darwin once faced the dilemma of whether or not to marry his partner. In the first major battle of the American Revolution, Commander George Washington had to choose between following his initial military strategy or diverting his troops to an attack that could have been a red herring. In the hunt for Osama bin Laden, the CIA, upon discovering a possible enemy hideout, had to develop dozens of ideas and plans before military action. How did they arrive at their decision? Did it prove to be the right one? What lessons can we learn from these (and many other) examples?\u003c\/p\u003e\n\n\u003cp\u003e In \u003cem\u003eVisionaries\u003c\/em\u003e , bestselling author Steven Johnson teaches us how to hone the indispensable skill of making complex decisions. He believes three fundamental competencies separate people driven solely by their instincts from experienced decision-makers:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003emap all the variables involved in a choice and all possible action plans;\u003c\/li\u003e\n\n\u003cli\u003e predict feasible results;\u003c\/li\u003e\n\n\u003cli\u003e based on the analysis and predictions made and the objectives established, then make a choice.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e But Johnson isn't interested in providing a magic formula for every complex decision. His goal is much more to help break through narrow thinking and promote a multifaceted approach to the big issues that affect us as individuals and as a society.\u003c\/p\u003e\n\n\u003cp\u003e Drawing on lessons from cognitive science, social psychology, world history, military intelligence, environmental planning, and great works of literature, \u003cem\u003eVisionaries\u003c\/em\u003e is the key to developing foresight and strategic thinking.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e“Fascinating… As a perspective thinker with a flair for storytelling, Johnson is the right author to tackle the topic.” — Adam Grant, bestselling author of \u003cem\u003eOriginals\u003c\/em\u003e and \u003cem\u003eThink Again\u003c\/em\u003e , for \u003cem\u003eThe New York Times Book Review\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e “Johnson’s focus is on real-life decisions that, in an ideal world, undergo serious deliberation… He reminds us that, essentially, every choice involves a contest of narratives, and we’re likely to make better choices if we have richer stories, more developed characters, a more thoughtful understanding of motives, and a deeper insight into how decisions are likely to play out.” — \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e “Johnson is the right person to explore the dilemmas of decision-making, offering examples ranging from 17th-century urban planning to contemporary artificial intelligence.” — \u003cem\u003eFinancial Times\u003c\/em\u003e\u003c\/p\u003e\n\n \u003cp\u003e“Steven Johnson is a great author in the scientific field.” — Bill Clinton\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159424778492,"sku":"9786556700403","price":74.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3084c8669ddb649e0f60b9c0d2fc09b5_6842f5ab-4c5d-4530-b348-61baba5c3531.jpg?v=1778326550"},{"product_id":"venca-o-tigre","title":"Beat the Tiger","description":"Master your fears and do the impossible. We all have a Tiger. It's that negative inner voice, that objection that arises when we plan to make a change in our lives; it's the opposing force that prevents us from developing our full potential. Often, these Tigers limit our growth, far more than the economic climate, the company, or the competition. Jim Lawless, one of the world's greatest motivators, developed a training program to help anyone overcome their personal Tiger. A method that can be applied to both professional and personal life. The author proposes ten steps. To test the effectiveness of his method, he competed as a jockey without ever having trained and broke the British deep-sea diving record. By applying this method, you will gain the courage to take risks, change your behavior, and become a leader.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159443947772,"sku":"9788568905043","price":64.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/242312610f13c6c4a186bb1f14f2af13.jpg?v=1778323702"},{"product_id":"aventuras-empresariais","title":"Business adventures","description":"\"\u003cp\u003e \u003cstrong\u003eBill Gates' favorite business book, about big business failures.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e In 1991, Bill Gates asked his investor friend Warren Buffett to recommend a good business book. Buffett didn't hesitate: John Brooks's \u003cem\u003eAdventures in Business\u003c\/em\u003e . It was his favorite. And it soon became the Microsoft founder's favorite as well. In an article for the \u003cem\u003eWall Street Journal\u003c\/em\u003e , Bill Gates says that more than two decades after Warren recommended the book to him, it remains the best business book he's ever read. \"It's true that many businesses have changed, but the fundamentals haven't.\"\u003c\/p\u003e\n\n \u003cp\u003eOne of the case studies described in the book, which should be studied by everyone working in the technology industry, is that of Xerox. The company ignored the research area that developed the early Ethernet network and the first graphical user interface—what we now know as Windows or OS X—because it considered these products to be outside the company's \u003cem\u003ecore business\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e Another remarkable story was the $350 million loss that hit Ford Motor Company when developing the Edsel, a passenger car model that was a monumental failure due to improper evaluation of the name, design, and opinion polls. \u003cem\u003eBusiness Adventures\u003c\/em\u003e shows that the power of decision-making can make or break a company.\u003c\/p\u003e\n\n \u003cp\u003eBrooks is a master storyteller. His precise analyses and corporate anecdotes are interspersed with compelling accounts of the companies' key players. \u003cem\u003e\"Business Adventures\u003c\/em\u003e \" is a lesson not only in the strengths and weaknesses of leaders in difficult circumstances, but also in the fundamental details of understanding the business world. (Bill Gates, \u003cem\u003eWall Street Journal\u003c\/em\u003e )\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159559946492,"sku":"9788568905012","price":134.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/5d1d932bf4765593269032b5b57c9129_d5cbc03a-f2f7-4014-a1fc-c66feca419ad.jpg?v=1778555604"},{"product_id":"os-axiomas-de-zurique","title":"The Zurich Axioms","description":"\u003cp\u003e \u003cstrong\u003eIf your goal is to get rich, no matter how inexperienced you are in investing, this book can help. \u003cem\u003eThe Zurich Axioms is\u003c\/em\u003e one of the greatest investment books of all time. Max Gunther teaches that you shouldn't avoid risk but learn to manage it—and enjoy it, too.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe Swiss banking system is one of the richest in the world. Millionaires from every continent invest in the country not only because of the anonymity offered by its financial institutions. Investors who know how to make money like few others through methods and principles that work anywhere, under any economic conditions.\u003c\/p\u003e\n\n\u003cp\u003e Max Gunther reveals the secrets of an exclusive group of men who, after World War II, decided to make money by investing in various sectors, from stocks to real estate, commodities to foreign currencies. They made a lot of money and transformed Switzerland into one of the wealthiest countries.\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003eThe Zurich Axioms\u003c\/em\u003e , the author presents the infallible rules and principles these bankers established to reduce risk and increase profits. These precious rules, divided into 12 main and 16 secondary axioms, are a set of principles that provide a practical philosophy for realistic risk management that can be successfully followed by anyone, not just \"experts.\"\u003c\/p\u003e\n\n\u003cp\u003e Surprisingly simple, the Axioms are explained in a book that is not only extremely entertaining, but will also be invaluable to any investor, whether in stocks, commodities, art, antiques, or real estate, who is willing to take risks on their own terms and risk a little to gain a lot.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159560798460,"sku":"9788568905159","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/64b17e144c9ef015b25def801c493c86_505a6147-8f69-4db6-bbd5-840fd4a76fbf.jpg?v=1778319030"},{"product_id":"o-reinado-da-marvel-studios","title":"The reign of Marvel Studios","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Reign of Marvel Studios\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003eis the unauthorized, behind-the-scenes story of the stunning rise—and uncertain reign—of the greatest cultural phenomenon of our time: the Marvel Cinematic Universe (MCU).\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Less than twenty years ago, Marvel Entertainment was a simple toy company struggling with imminent bankruptcy. Today, Marvel Studios is one of the most profitable global phenomena in the world.\u003c\/p\u003e\n\n\u003cp\u003e Building on the solid fan base of blockbuster comics, films like \u003cem\u003eX-Men\u003c\/em\u003e and \u003cem\u003eSpider-Man\u003c\/em\u003e were conceived primarily as an effective way to sell superhero-inspired merchandise, but they soon evolved into something much bigger. By capturing viewers worldwide, Marvel has produced one of the biggest global franchises in cinema history, generating profits not only from action figure sales but now also from multi-million-dollar box office receipts.\u003c\/p\u003e\n\n \u003cp\u003eEven during more than a decade of success, the company has not failed to face adversity, such as the controversial hiring of Robert Downey Jr. to play Iron Man, the failure of the film \u003cem\u003eAnt-Man and the Wasp: Quantumania\u003c\/em\u003e , and the dismissal of several executives in 2023. Criticism and challenges aside, it is impossible to deny that the genius of Marvel Studios was responsible for the resurrection and reconstruction of the old Hollywood system.\u003c\/p\u003e\n\n\u003cp\u003e Exploring the behind-the-scenes of the studio that transformed comic book heroes into billion-dollar productions, \u003cem\u003eThe Reign of Marvel Studios\u003c\/em\u003e narrates, through more than one hundred interviews with actors, producers, directors and screenwriters, the definitive history of Marvel Studios and its most famous ongoing production: the Marvel Cinematic Universe (MCU).\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e “Marvel's inevitable obsolescence is the best argument for the MCU.” – \u003cem\u003eThe New York Times\u003c\/em\u003e\u003c\/p\u003e\n\n \u003cp\u003e“ \u003cem\u003eThe Reign of Marvel Studios\u003c\/em\u003e is a thorough account of the film studio and its world-conquering productions.” – \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003eWashington Post\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e “Over the course of several pages and hundreds of interviews, the authors explore what the iconic 20th-century comics brand did to become this century's most powerful box office draw.” – \u003cem\u003eVulture\u003c\/em\u003e\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159560896764,"sku":"9788568905999","price":114.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/b8e3f0cc899ba1b04c88b4e4b83198f2.jpg?v=1778322076"},{"product_id":"click-dez-verdades-para-construir-relacionamentos-profissionais-extraodinarios","title":"Click: Ten Truths for Building Extraordinary Professional Relationships","description":"CLICK! You just got a promotion at work. CLICK! You just realized your dream. CLICK! You just made a difference in the world. Believe it or not: to achieve all this, you just need to connect with people who share your vision, your enthusiasm, and your dreams—in other words, people with whom you \"click.\" In this book, George C. Fraser teaches you how to build a network of friends and transform it into something solid, useful, and beneficial—not only for you, but also for the planet. Read the book, help others, add value to their lives—and start \"clicking\" with everyone! Often accompanied by negative impressions, the word \"networking,\" for some, simply means \"making friends out of interest.\" However, even with this—mistaken—ideation that creating a network of contacts is selfish, where the only thing that matters is the advantages others can offer, many people feel forced to take this action—which often results in cold and impersonal relationships. However, George C. Fraser shows us that it doesn't have to be this way. In Click, the author reveals the \"Ten Truths\" for creating a network of contacts based on engagement, trust, and respect, dismantling any preconceptions surrounding the idea of establishing alliances. For him, only when two individuals \"click\"—that is, when they share the same vision and goals—can they exchange information and work together to make this dream a reality. Only then can they make a difference and reap significant personal and financial rewards. Beyond focusing on professional opportunities, Click advises that all relationships be something special. The secret is to set goals that focus not just on personal gain, but on the benefit of the entire community. Whether you're a businessman who finds it distasteful to ask for favors or simply someone who wants to expand your network of friends and contacts, Click is the perfect book to initiate change.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159562338556,"sku":"9788576843221","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/47f2b022e2f91e0a02779f798fd05657.jpg?v=1778326809"},{"product_id":"faca-a-pergunta-certa","title":"Ask the right question","description":"\u003cp\u003e \u003cstrong\u003eThe answers you need to tackle important challenges and succeed may be right in front of you. You just need to know how to ask! In \u003cem\u003eAsk the Right Question,\u003c\/em\u003e learning and leadership expert Jeff Wetzler offers a practical and effective approach to deciphering what the people around you really think and feel, and how best to collaborate.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eWhether out of insecurity or fear of the consequences, many people fail to share what they really think and end up withholding valuable information that could strengthen our connections, teach us new things, and help us find better solutions to problems.\u003c\/p\u003e\n\n\u003cp\u003e That's why mastering the art of asking questions is one of the keys to building trust in personal and professional relationships. Asking questions—and, consequently, answering them honestly—may seem simple, but in practice it proves to be much more complex. The chance of someone leaving a simple conversation feeling disrespected, offended, or belittled is high. In \u003cem\u003e\"Ask the Right Question\u003c\/em\u003e ,\" psychologist Jeff Wetzler shows that it's possible to overcome this barrier.\u003c\/p\u003e\n\n\u003cp\u003e With a PhD in Learning and Leadership from Columbia University, Wetzler explores the reasons behind miscommunication in a variety of contexts and presents the five steps of his powerful method, the Ask Approach™:\u003c\/p\u003e\n\n\u003col\u003e\n\n \u003cli\u003eChoose curiosity: how to awaken your curious side to make discoveries and establish unexpected connections?\u003c\/li\u003e\n\n\u003cli\u003e Create a safe space: How do you make people feel comfortable telling you difficult things?\u003c\/li\u003e\n\n\u003cli\u003e Ask quality questions: What questions to ask to best explore the knowledge of those around you?\u003c\/li\u003e\n\n\u003cli\u003e Listen to learn: how can we hear what they are trying to tell us between the lines?\u003c\/li\u003e\n\n\u003cli\u003e Reflect and Reconnect: How to Put Conversations into Practice\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Named one of the best business and leadership books of 2024 \u003cem\u003e, Ask the Right Question\u003c\/em\u003e will surprise readers with a new way to make smarter decisions, develop more creative solutions to everyday challenges, and nurture deeper relationships.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e“Most people value improving their communication skills, but few know how to begin. This book is a powerful guide that will help you ask questions, learn more, and connect better with the people around you.” — Adam Grant, bestselling author of \u003cem\u003eThink Again\u003c\/em\u003e and \u003cem\u003eHidden Potential\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e “Jeff Wetzler exposes an incredibly valuable truth: questions can be more useful than answers. If people would let their guard down and be genuinely curious, the world would be a better place.” — Jim Collins, bestselling author of \u003cem\u003eGood to Great\u003c\/em\u003e\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159574003964,"sku":"9786556700472","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2fc8939a34b6c77bbb654aafd03ec8df_af7fa3e3-3bab-4e9d-9972-edbe73658a9e.jpg?v=1778312842"},{"product_id":"o-profissional-incomum","title":"The unusual professional","description":"André Portes, an administrative management specialist and director of a supermarket chain, presents eight essential characteristics for becoming an unusual professional—one who is above average, a professional of excellence, and stands out from the crowd. He possesses or can develop the following strengths: self-assessment; attitude; relationships; order, focus, and discipline; problem-solving; brand; passion; purpose. The author guides those who want to acquire or improve these qualities. Written in simple language, filled with short stories and biblical passages, this is an essential book for anyone seeking growth within the company or seeking a new position.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159622762748,"sku":"9788568905500","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/4584e3cdd9b0c33192e097b986b98474.jpg?v=1778318752"},{"product_id":"a-previsao-do-futuro","title":"Predicting the future","description":"What do globalization, aging populations, and the confirmation of the United States as the sole superpower have in common? According to Robert J. Shapiro, these three factors will be decisive for imminent changes in the international economy and politics. In the next decade, China will be on the verge of economically equaling the United States if it can overcome important domestic issues. Europe and Japan are expected to experience a period of decline in their geopolitical influence, while South Korea will establish itself as a model of growth to be followed. By combining recent historical facts and research data that indicate profound social transformations in the countries that dictate the course of the global economy, \"Foresight of the Future\" offers the reader the opportunity to anticipate the new directions of international politics and trade.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159625285884,"sku":"9788576842941","price":109.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/6e45d85b33354081e4402a0729032117.jpg?v=1778325133"},{"product_id":"a-formula-do-lancamento","title":"The launch formula","description":"\"\u003cp\u003e \u003cstrong\u003eThe digital marketing bible. How to sell online and build a successful business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThat's what Jeff Walker, author of this book and creator of the Product Launch Formula™, developed. He's changed the lives of thousands of people with this method, and now it can change yours too, helping you create a business you love and achieve the life of your dreams.\u003c\/p\u003e\n\n \u003cp\u003eThe Product Launch Formula™ is an online product launch method that encompasses a wide range of business and marketing areas. By following Jeff's steps in \u003cem\u003eThe Launch Formula\u003c\/em\u003e , you'll be able to plan an effective launch, attracting your target audience and potentially making a lot of money.\u003c\/p\u003e\n\n\u003cp\u003e Jeff Walker's formula has already been proven by several of his students, who have launched products in diverse markets, from relationship counseling to mutual funds to guitar lessons. The profits and results achieved in virtually every case guided by the Product Launch Formula™ are incredible, but true.\u003cstrong\u003e \u003c\/strong\u003eSuccess knocked on the door of everyone who used this innovative and efficient method.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159715725564,"sku":"9788568905081","price":69.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/db80469b2b2b15a50b08d548c59c7166.jpg?v=1779852031"},{"product_id":"o-livro-da-decisao","title":"The Book of Decision","description":"Executives spend a significant amount of time making decisions. There are several different models for strategic decision-making. These models help reduce the complexity of a situation, allowing us to focus on what's important and follow a strategic plan. This is an essential quick reference book for executives, bringing together 50 models widely taught in MBA programs and used daily in large companies: SWOT Analysis, Eisenhower Matrix, Long Tail Model, BCG Matrix, Maslow's Pyramids, Pareto Principle, and much more.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159716937980,"sku":"9788568905401","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/56d3c16d845e3027bdde8d11704edcb4.jpg?v=1778310533"},{"product_id":"o-pior-dia-na-historia-de-wall-street","title":"The worst day in Wall Street history","description":"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe Worst Day in Wall Street History\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e, by \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author Diana B. Henriques, is a cautionary tale that chronicles the 1987 financial crisis and how the U.S. financial system nearly collapsed.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eNicknamed \"Black Monday,\" October 19, 1987, was by far the worst day in Wall Street history. The Dow Jones Industrial Average, one of the main indicators of the US financial market, fell a shocking 22.6%, a percentage decline almost twice as large as the worst day of the 1929 financial crisis. Not even the terrorist attacks of September 11, 2001, the 2008 crash, and the declaration of the Covid-19 pandemic in 2020 caused such a massive impact on US stock market indices in a single day.\u003c\/p\u003e\n\n\u003cp\u003e Experts disagree as to the reason for such a sharp devaluation, but they agree that new factors, such as the use of computerized tools in financial trading and herd behavior, have given rise to a new type of crisis, which still threatens the survival of the financial market as we know it today.\u003c\/p\u003e\n\n \u003cp\u003eDrawing on extensive research and dozens of exclusive interviews, Diana B. Henriques tells a story of missed opportunities, market illusions, and destructive actions, ranging from a 1980 silver price scandal to the role of Washington regulators and the rivalry between the Chicago and New York stock exchanges. As events unfolded, the impending market collapse was unavoidable, even after unexpected heroes stepped forward to prevent an even greater disaster.\u003c\/p\u003e\n\n\u003cp\u003e More than thirty years have passed, and investors, regulators, and bankers seem to ignore the lessons of 1987, even when the signs have repeated themselves in terrifying ways, as in the 2008 financial crisis \u003cem\u003e. The worst day in Wall Street's history\u003c\/em\u003e presents this episode as a way not only to analyze the mistakes of the past, but to warn against their repetition.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e“An excellent cautionary tale that should be on the bedside tables of politicians and investors—and everyone involved in the financial system.” – \u003cem\u003eThe Washington Post\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"Solid economic report. Investors who remember the events of thirty years ago will be in for a shock again, especially when the author suggests the worst may be yet to come.\" – \u003cem\u003eKirkus Reviews\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e “A faithful, responsive, and deeply researched narrative... It's a must-read for anyone who wants to understand why financial markets lurch from crisis to crisis and remain frighteningly susceptible to crashes.” – \u003cem\u003ePublishers Weekly\u003c\/em\u003e\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159738269948,"sku":"9786556700205","price":154.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/cab2ad0dd25013aaf7bded7a9f049785_d37b4ed8-afd5-4596-b64a-ef05bba2ba7c.jpg?v=1778875734"},{"product_id":"minhas-aventuras-em-marketing","title":"My Adventures in Marketing","description":"In this book, a kind of informal autobiography, the modern marketing guru reflects on a variety of topics, discussing leadership, management, and social responsibility. The language is lighthearted, with opinions on current topics, as well as relevant tips. The author reflects on issues such as the history and future of marketing, social, political, and cultural marketing, and the relationship between conscious capitalism and inequality. It's essential reading for anyone who wants to understand and understand the scope of marketing today. Having worked in the field for over five decades, Kotler continues to dedicate himself to restructuring the field of marketing, making it more comprehensive and scientific in its market-related aspects. His extensive work, profusely reprinted, is now a reference for all marketing students.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159774740732,"sku":"9788568905128","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/50b945dbfd2fa17d5b7df9fd7c3e997d.jpg?v=1778311665"},{"product_id":"as-regras-basicas-de-warren-buffett","title":"Warren Buffett's Basic Rules","description":"\"\u003cp\u003e \u003cstrong\u003eThe teachings of the world's greatest investor to his business partners.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eJeremy C. Miller, a veteran financial advisor, presents in this book the famous basic rules outlined in the letters of Buffett, the main shareholder and CEO of the powerful business conglomerate Berkshire Hathaway. Considered the most successful investor of the 20th century and a stock market oracle, Buffett is frequently cited on lists of the world's richest people.\u003c\/p\u003e\n\n\u003cp\u003e Between 1956 and 1970, Buffett managed Buffett Partnership, Ltd., his first professional investment venture. During this period, he amassed an unprecedented track record of success and wrote numerous letters to his shareholders, not only for explanatory purposes but also sharing his thoughts, approaches, and reflections.\u003c\/p\u003e\n\n \u003cp\u003eWarren Buffett's letters, compiled for the first time, with the investor's permission, in \u003cem\u003eWarren Buffett's Basic Rules\u003c\/em\u003e , reflect an entire philosophy put into practice, with guidelines that remain absolutely relevant today. They demonstrate Buffett's intellectual rigor, provide a previously unheard-of framework for the art of investing, highlight his unusual diversification strategy, his almost religious celebration of compound interest, his preference for conservative decision-making, and his goals and tactics for increasing market returns by at least 10% annually.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eWarren Buffett's Basic Rules\u003c\/em\u003e shows us how the mega-investor's mindset works, providing easy-to-understand and effective lessons on the financial market, whether booming or bust. It's a rare portrait of the entrepreneur in his young investing days, at the very moment he was creating the strategies that helped him build his fortune.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159774806268,"sku":"9788568905227","price":94.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/4f7c5e8671ed1176898b19285ac3f53e_6a3c052f-ddf5-4c34-8e57-e0e87cd528c0.jpg?v=1778322662"},{"product_id":"escassez","title":"Scarcity","description":"\"\u003cp\u003e \u003cstrong\u003eHow people and organizations can deal with resource shortages and crises.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e When deprivation is prolonged, scarcity takes over the mind. Several studies show that having debt makes people less focused and makes it harder to make important career decisions. Cognitive abilities are affected, and opportunities can go unnoticed.\u003c\/p\u003e\n\n\u003cp\u003e Sendhil and Eldar point out similarities between the different types of scarcity.\u003c\/p\u003e\n\n \u003cp\u003eThey believe, for example, that a tight budget is comparable to other scarcity phenomena, such as the lack of time caused by a packed schedule or hunger. When we think about this topic, the problems of modern life come to light, and \u003cem\u003eScarcity\u003c\/em\u003e shows us how people and organizations around the world can deal with a lack of resources.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159846535420,"sku":"9788568905197","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/92a2ee58e1acb554bd9699939e55e6bc.jpg?v=1779938378"},{"product_id":"como-ter-sorte","title":"How to get lucky","description":"\"\u003cp\u003e \u003cstrong\u003eA timeless classic from the author of \u003cem\u003eThe Zurich Axioms\u003c\/em\u003e .\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eWhat do you want from life? Whatever your goals, have you achieved them? Almost all of us would have to answer no, we haven't achieved our goals yet. And why not? Apply the question to your own life. What's stopped you from getting where you want to be? Are you not good enough? Or are you simply unlucky? You probably wouldn't read a book called \u003cem\u003eHow to Get Lucky\u003c\/em\u003e if your answer wasn't the latter.\u003c\/p\u003e\n\n\u003cp\u003e Many people believe we are born lucky or unlucky. And to achieve greater fortune in life, those with bad luck resort to amulets, prayers, and astrology—even in professional settings, where these resources are ridiculed by many. However, Max Gunther—author of \u003cem\u003eThe Zurich Axioms\u003c\/em\u003e —shows that to achieve good luck in business, all you need to do is follow thirteen simple techniques, derived not from theories without practical application in reality, but from direct observations of the lives of real men and women.\u003c\/p\u003e\n\n \u003cp\u003eAccording to Gunther, the real reason some individuals are luckier than others is simple: they organize their lives according to a philosophy that allows good fortune to influence their destiny. They also act at the right time and know how to change their position or opinion when they recognize they were wrong. In short: when they realize the ship is sinking, they don't waste time praying and jump overboard.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eHow to Be Lucky\u003c\/em\u003e explores these and many other ideas about good fortune. Arguing that luck is composed of a set of random factors beyond our control, and rejecting the notion that wealth can be built solely through hard work, Gunther shares techniques and tips that will put you on the path to life's good opportunities while minimizing the effects of adversity.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159847944444,"sku":"9788576845805","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/804bf34c17d031bf84276f1d3ba9759a_ebcccb79-1130-45d6-951b-66a9a91e08dc.png?v=1778318816"},{"product_id":"capitalismo-em-confronto","title":"Capitalism in Confrontation","description":"One of the greatest authorities in Marketing points out the flaws of capitalism. After the fall of the Berlin Wall, capitalism emerged as the dominant economic system, guiding the richest and fastest-growing countries. Today, the problems caused by this system are strikingly evident worldwide, such as the concentration of wealth in the hands of a few, the rampant exploitation of natural resources, and the high unemployment rate. Philip Kotler clearly presents his expert opinion on these problems, listing the 14 main ones that afflict the once-exceptional capitalist economies. He analyzes the factors that determined this systemic crisis, starting from the global framework and moving on to its specificities. In this memorable book, the great economist Philip Kotler challenges capitalism, analyzing its flaws but also identifying its strengths. Proposing the union of public and private initiatives, he presents suggestions for a healthier and more sustainable capitalism that is better for everyone.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159906140412,"sku":"9788568905067","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/82f69d56929b019d0a4c981687e297c5_4e997270-b502-47c8-8dab-7ad1ad8c9fbf.jpg?v=1778326451"},{"product_id":"autolideranca-e-o-gerente-minuto","title":"Self-Leadership and the One-Minute Manager","description":"\" \u003cp\u003e\u003cstrong\u003eIn a new revised and updated edition, \u003cem\u003eSelf-Leadership and the One-Minute Manager\u003c\/em\u003e teaches that taking responsibility for one's own success leads to empowerment, freedom and autonomy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Just as the classic bestseller \u003cem\u003eThe One Minute Manager\u003c\/em\u003e offers leaders the three secrets of people management, this \u003cem\u003eSelf-Leadership and the One Minute Manager\u003c\/em\u003e presents the three secrets of self-leadership: challenging self-imposed constraints, activating your power point, and being proactive. It also reveals that taking responsibility for your own success leads to empowerment, freedom, and autonomy.\u003c\/p\u003e\n\n \u003cp\u003eWith a captivating business parable, Ken Blanchard, PhD from Cornell University and one of the world's most influential leadership experts, Susan Fowler, a leading expert on personal empowerment, and Laurence Hawkins, an internationally renowned management consultant and motivational speaker, show how to apply the world-renowned SLII® model to personal development. The story revolves around Steve, a young advertising executive who is about to lose his job. Through a series of conversations with a One Minute Manager mentee named Cayla, Steve learns the three secrets of self-leadership. The skills he discovers not only empower him and enable him to keep his job, but also show him how to break free from the victim mentality and continue to grow, learn, and succeed.\u003c\/p\u003e\n\n \u003cp\u003eFor decades, millions of \u003cem\u003eFortune\u003c\/em\u003e 500 CEOs and small business owners around the world have followed Ken Blanchard's management methods to increase productivity, job satisfaction, and personal prosperity. Now, this revised and updated edition of \u003cem\u003eSelf-Leadership and the One Minute Manager\u003c\/em\u003e empowers people at all organizational levels, guiding them along the path to success.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e The nature of production in the 21st century requires a more collaborative environment. Technological advances are decentralizing the workplace. For example, more people are working remotely and using digital storage-based tools to develop projects. Dynamics are changing so rapidly that direct reports often know more about their specific demands than their own managers.\u003c\/p\u003e\n\n \u003cp\u003eIn today's collaborative and decentralized workplaces, it's crucial that people cooperate proactively rather than simply respond to orders. For sales campaigns and customer service initiatives to be successful, they need to be supported by people versed in proactive self-leadership.\u003c\/p\u003e\n\n\u003cp\u003e First published in 2005, \u003cem\u003eSelf-Leadership and the One-Minute Manager\u003c\/em\u003e introduced a proven path to individual empowerment through a humorous parable. In the increasingly dynamic world of work, this updated edition is more relevant than ever.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159906730236,"sku":"9788568905777","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/277daafe01a78fd087f5835ef509c241_16fbf3d7-b85e-4ab4-adbd-69b268eacdc2.jpg?v=1778324374"},{"product_id":"valor-presente","title":"Present value","description":"\"\u003cp\u003e \u003cstrong\u003ePresent Value is an invitation to build a happy and peaceful future, without rushing, living in the present. Limited edition comes with a bookmark.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\"Stop the world, I want to get off.\" How many times have you heard someone say that phrase? How many times have you said that phrase yourself? Yes, it is. In response to requests, the world stopped. But it wasn't the way we imagined, with a ship passing by and picking up only those who are part of our \"bubble\" and taking them to a better, happier world.\u003c\/p\u003e\n\n \u003cp\u003eIn March 2020, humanity entered quarantine. Experts indicated social isolation as the best method to prevent the spread of the novel coronavirus, or Covid-19, which has already killed thousands worldwide. Stepping away from the world at this point can mean many things. Just remember when you desperately wished everything would stop: during a marital crisis, after reading a news story about urban violence, listening to a relative furiously disagree with us on a political topic, exhausted after a full day of work, suffering from pressure and competition at the office. Now that the world has stopped, have we changed, or at least reconsidered, the attitudes that led us to all these situations in the past?\u003c\/p\u003e\n\n \u003cp\u003eAt this time when we are all vulnerable, the time we give to others becomes even more precious. However, it's essential to make good use of this time: don't ask it to fly by, try to replace haste with speed. Speed is necessary for us to learn more each day from new things. In the current case, working from home, homeschooling, home cooking, home in everything. Without the speed to let go of old concepts, paradigms, and so many narratives, it would be impossible to adapt.\u003c\/p\u003e\n\n\u003cp\u003e In \"Value Present,\" Pedro Salomão invites us to reflect on the collective vulnerability of a world on hold. Perhaps, then, we, who so often begged the world to stop because we wanted to get off, will finally be able to disembark and begin a new journey toward the best world there is: our own.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159923900668,"sku":"9786556700038","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/b018477b23432adcc1cda8e66fcb7f23.jpg?v=1778323412"},{"product_id":"trabalho-remoto","title":"Remote work","description":"\" \u003cp\u003e\u003cstrong\u003eWhat is our relationship with work? What will the work model be like from now on? The recent spread of remote working has opened up a new avenue of possibilities outside the office, but it's not the solution to everything. \u003cem\u003eRemote work\u003c\/em\u003e challenges current concepts of work and productivity and offers suggestions for measures to be adopted for a healthier work environment.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e The remote work model, which has intensified worldwide with the COVID-19 pandemic, is testing the limits of work-life balance. Often, instead of freeing up more time for employees, flexible working hours have come to mean uninterrupted work. Anxiety, frustration, and burnout are some of the consequences of this distortion.\u003c\/p\u003e\n\n \u003cp\u003eBased on accounts from hundreds of employees, Charlie Warzel and Anne Helen Petersen analyze how remote work and work environments have functioned in practice, given the new global reality, and speculate on how they could be different. To do so, they explore four main concepts: flexibility, corporate culture, technology, and collectivity. Based on these categories, the authors propose a remote work model that respects employees' personal lives while also enabling the development of more effective company policies, both inside and outside the office, that avoid employee burnout—unproductive for both parties—and promote free time and quality of life for everyone.\u003c\/p\u003e\n\n \u003cp\u003eIn the words of Warzel and Petersen: \"Working from home doesn't promise to fix the decay that has taken hold at the core of modern capitalism. All of the toxic dynamics listed here can persist in the world of remote work. [...] The goal of this book, then, is to reflect on how we can free ourselves from the most toxic, alienating, and frustrating aspects of office work. Not only by changing where work is done, but also by rethinking the work we do and the time we dedicate to it.\"\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eRemote Work\u003c\/em\u003e offers a frank message to business leaders and an unusual message to workers, challenging current conceptions of productivity and success. The book encourages us to reflect on how the world of work—and especially our lives outside of it—can be much better.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159923998972,"sku":"9786556700137","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3125f0dee9e431b1c422761dec28fa71_053f5b49-a3ee-4979-a91c-55fc015247a8.jpg?v=1778324052"},{"product_id":"veja-carros-vermelhos","title":"See red cars","description":"You've probably experienced something similar: after buying a red car, you start seeing only red cars on the streets. This happens because you've become more attentive to them, and we tend to get more out of what we focus on. In See Red Cars, Laura Goodrich reveals the power of focusing on goals to achieve positive results in both personal and corporate settings. With practical exercises and an online toolkit, See Red Cars will help individuals identify their desires and companies create organizational cultures where employees leverage their strengths to achieve breakthrough results.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174491767036,"sku":"9788576845539","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/5d99e17c0a105878c0f150c0c3c00ace_d66e7815-845c-4da1-9439-af3a77df7882.jpg?v=1778314621"},{"product_id":"tudo-que-voce-sabe-sobre-negocios-esta-errado","title":"Everything you know about business is wrong","description":"HOW TO ACHIEVE RESULTS IN TODAY'S BUSINESS WORLD In a market where opportunities to acquire knowledge are readily available to most people, being qualified is no longer a differentiator. Furthermore, many of the established ideas and attitudes we follow without question are incorrect or outdated. According to Alastair Dryburgh, it's necessary to be bold, think, and act differently. Everything You Know About Business Is Wrong is aimed at professionals who want to deconstruct their thinking and identify when it's necessary to update the golden rules of the business world to achieve better results and the differentiation their company needs. Written in a direct and objective manner, the book leads executives to several questions, revealing the reality of the business world. Each chapter is dedicated to analyzing one aspect of the business market, such as pricing, cost cutting, budgeting, and planning. Alastair Dryburgh is the author of a blog on the Forbes magazine website.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174491898108,"sku":"9788576846369","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f7715ea851245b8515d038b9c0965727.jpg?v=1778320474"},{"product_id":"streampunks","title":"Streampunks","description":"\u003cp\u003e \u003cb\u003eHow YouTube grew and changed the way we watch videos.\u003c\/b\u003e\u003c\/p\u003e\n\n\n \u003cp\u003eOver the past ten years, the video platform YouTube has transformed media and entertainment as profoundly as the invention of film, radio, and television more than six decades ago. \u003ci\u003eStreampunks\u003c\/i\u003e is a narrative that examines the company's evolution and where it will take us.\n Sharing behind-the-scenes stories from YouTube's biggest influencers and the negotiations surrounding the future of entertainment, Robert Kyncl, drawing on his experience at three of the most innovative media companies—HBO, Netflix, and YouTube—tells the story of streaming video and modern pop culture. Collaborating with Google speechwriter Maany Peyvan, the author explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring streampunks the advice they need to launch their media careers. \n\u003ci\u003eStreampunks\u003c\/i\u003e is a revealing and surprising journey into the rebellion of new media that is shaping our world.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174811648252,"sku":"9788568905753","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/c4dcc339b17471c53daaa4168c8e50d1_53fb2801-33ca-4969-9de9-00236db871b5.jpg?v=1778325178"},{"product_id":"o-talento-para-liderar","title":"The talent to lead","description":"\"\u003cp\u003e What qualities make a successful leader in business or politics? We live in a time when the information revolution has drastically changed the job market. The old hierarchical organization of companies is being replaced by professional networks, the performance of leaders is constantly being questioned, and ideas about leadership clearly need redefinition. In * \u003cem\u003eThe Gift to Lead*\u003c\/em\u003e , Joseph S. Nye Jr. comprehensively addresses the nature of leadership today, bringing together history, business case studies, and psychological research.\u003c\/p\u003e\n\n\u003cp\u003e \u003cbr\u003eToday, many people believe that more coercive forms of leadership have been largely replaced in post-industrial societies by approaches that aim to attract and inspire rather than command. However, Nye argues that the most effective leaders are actually those who combine the capabilities of authority and persuasion in proportions that vary across situations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Drawing on examples from the careers of such incomparable leaders as Gandhi and Franklin D. Roosevelt, among others, Joseph S. Nye Jr. uses the concept of \"Smart Power\" to analyze leadership types and skills, the needs and demands of followers, and the nature of good or bad leadership performance in terms of ethics and effectiveness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cem\u003eLeadership talent\u003c\/em\u003e helps us understand changing environments, capitalize on trends, and use the flow of events to implement strategies in any context.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174812729596,"sku":"9788576843016","price":79.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/fe0da262cbfbb2349b28af34917f03fa_756b3191-d48e-4be6-9840-7cd7ee65eac2.jpg?v=1778325982"},{"product_id":"storytelling","title":"Storytelling","description":"\"\u003cp\u003e \u003cstrong\u003eOne of the hottest topics in marketing today, from one of the country's biggest advertisers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e With today's overflowing information and stimuli, consumers are increasingly inattentive. To capture their attention and generate engagement and sales, marketing and communications professionals have increasingly focused on storytelling—the creation of stories around brands or products.\u003c\/p\u003e\n\n\u003cp\u003e Apple, Disney, Coca-Cola, Ford, Havaianas, and Nike are excellent storytellers, and this is the fundamental similarity that unites them as influential brands in various markets. This is the subject of \u003cem\u003eStorytelling: Stories that Leave Marks\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e Storytelling is a broad concept that represents both the art and the technique of telling a story. It's a hybrid formulation that publicist Adilson Xavier examines in depth by analyzing each stage of a narrative structure.\u003c\/p\u003e\n\n \u003cp\u003eCreators and producers of entertainment and cultural content, professionals in marketing, advertising, sales, journalism, teaching, politics, and any activity that involves presenting ideas or projects, suddenly realize that storytelling is a matter of fundamental importance.\u003c\/p\u003e\n\n\u003cp\u003e In this book, Adilson Xavier provides a rich overview of the subject, presenting its origins, from the Jewish accounts that gave rise to the Old Testament to examples and case studies of major brands that have the ability to influence consumer perceptions through meticulously constructed stories. Storytelling is a strategy that encompasses a brand's entire communication plan and is fundamental to its development.\u003c\/p\u003e\n\n\u003cp\u003e The book also has several pages with QR codes that lead to a website where you can see commercials for various brands mentioned on its pages.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174814466300,"sku":"9788576848608","price":89.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/b94a62a3b3c81a124d4778ffc556fb23_6da44528-a6bc-41b5-828a-ab2b6689fdb6.jpg?v=1778876652"},{"product_id":"seja-o-lider-que-o-momento-exige","title":"Be the leader the moment demands","description":"\"\u003cp\u003e The five forces that make a leader, from the author of the bestseller \u003cem\u003eYou are the size of your dreams\u003c\/em\u003e .\u003c\/p\u003e\n\n \u003cp\u003eTelling a story in a language that's broadly accessible, César Souza guides the reader through the paths of knowledge in search of more effective leadership models. Along this journey, we're introduced to the stories of several renowned success stories from Brazil and around the world. Through these journeys, we learn countless lessons that can be applied to our daily challenges.\u003c\/p\u003e\n\n\u003cp\u003e César Souza introduces us to the figure of the Inspiring Leader, who stands out for bringing together the Five Forces that will make all the difference, and which the reader encounters in a detailed and dynamic way throughout the book: building a purpose with your team; working for a cause, not just executing tasks or meeting goals; developing other leaders, not just followers; leading 360 degrees, not just 90 degrees; surprising with results, going above and beyond what is agreed upon; inspiring with values, not just charisma.\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003eBe the leader that the moment demands\u003c\/em\u003e , the author shows us, in a clear and confident way, what is most new in the subject of leadership, demystifying outdated ideas, such as the concept of the old-fashioned leader, who inspires only through charisma and hierarchy, born with the \"gift of leadership\", or the idea that there is an ideal style of leadership that everyone should aspire to.\u003c\/p\u003e\n\n\u003cp\u003e With his extensive experience, César Souza once again offers us his innovative dynamics and exposes the essentials for the reader to prepare for success, being the leader that the moment demands and thus overcoming the leadership \"blackout\" that we are experiencing in Brazil and the world.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174844514556,"sku":"9788568905258","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/652dd8e19892f1909b73c8e3626f50d2.jpg?v=1778125988"},{"product_id":"os-robos-e-o-futuro-do-emprego","title":"Robots and the future of employment","description":"\"\u003cp\u003e What will the future of the job market be like with the development of machines and technology?\u003c\/p\u003e\n\n\u003cp\u003e artificial intelligence? Which jobs will survive? Who will fill them?\u003c\/p\u003e\n\n\u003cp\u003e \u003cbr\u003eIn \u003cem\u003eRobots and the Future of Work\u003c\/em\u003e , Martin Ford discusses the new and impending industrial revolution, which raises troubling questions. As technology continues to accelerate and machines become independent, fewer jobs are needed.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Today, there are programs capable of selecting evidence for trials, managing project execution within a company, and competing with humans in various games. Furthermore, research indicates that machines are already capable of performing 45% of the tasks performed by humans, and that many of the jobs Generation Z will hold don't even exist.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e With the impressive results being achieved in this area, artificial intelligence could render obsolete jobs such as customer service, data and document analysis and selection, and many others that are performed more quickly by machines. This scenario requires professionals to develop new skills.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn this book, Ford details what artificially intelligent automation and robotics can accomplish and urges employers, academics, and government agencies to address this reality.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e It's necessary to decide, now, whether the future will be prosperous or catastrophic. \u003cem\u003eRobots and the Future of Work\u003c\/em\u003e is essential reading for anyone who wants to secure their future economic prospects—not to mention those of their children—and discover what they can do to improve them.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174844612860,"sku":"9788568905364","price":104.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/261695a46c951f7b58e071767860e568_e2b08f75-1907-4d2a-bc64-27f9bb4c1e76.jpg?v=1778318507"},{"product_id":"a-sacada","title":"The balcony","description":"\"Having seen businesses fail and thrive, the authors have become guides for many entrepreneurs and use their own experience as a source of lessons.\" Publishers Weekly \"The Insight is an excellent reference for practical knowledge about small business success.\" Beacon Business Consulting For Norm Brodsky, an entrepreneur for over thirty years and a columnist for Inc. magazine, and Bo Burlingham, editor and columnist for Inc., there are no completely effective formulas for becoming successful in business. The decisive factor is having \"the insight,\" that is, an instinctive way of thinking and acting inspired by situations common to all who have achieved a prestigious career. In Brodsky's case, as he himself explains the success achieved with the companies he founded, his discerning eye for opening and maintaining a business, regardless of its size, developed through his relationship with his father. The small businessman taught his son to ask for money, justifying and arguing the reasons for his need. Norm Brodsky didn't always get what he wanted, but he learned to persist in his desire to have funds for a simple purchase, as well as to plan the means to achieve it. Motivated by the experience of starting eight companies, Norm Brodsky teamed up with Bo Burlingham to explore in detail each problem faced by a future entrepreneur. According to the authors, insight isn't necessarily a gift, nor does it have to be passed down from parents, as was the case with the Inc. columnist. The strategic approach to conducting and making decisions in various types of ventures, as well as the precise and punctual attitudes typical of successful entrepreneurs, can be learned in practice, through day-to-day negotiations and by paying attention to some basic investment principles. For over a decade, the duo has guided small, medium, and large entrepreneurs, through their monthly column in the business magazine, on how to invest safely and take risks in favorable moments. Norm Brodsky and Bo Burlingham are spot-on in analyzing and answering the questions of aspiring entrepreneurs, addressing topics such as the difference between sales and gross profit, fundraising, negotiation, and the right time for a company to grow and stabilize. Brodsky and Burlingham present examples of how having \"the right idea\" makes all the difference in situations that, at first, seem definitive. The case studies used by the authors demonstrate that certain mistakes can be avoided with simple and intelligent approaches, which maximize a business's chances of reaching a level previously thought impossible. Aimed at anyone planning to start their own business or who has already taken this important step, *The Right Idea* offers an innovative approach to dealing with the daily grind of a business.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174845038844,"sku":"9788576843528","price":79.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/d09e20b87213e891e2b6922c7cb60bb0_9f208179-9015-43d7-8186-fb9a2cbdf5e7.jpg?v=1778326613"},{"product_id":"preco","title":"Price","description":"How the psychology of pricing affects our consumption habits, brand perception, and sales. Prices are a collective hallucination. Who determines the value of everything we buy: the seller or the buyer? A wide range of economic research suggests one thing is common: we are highly influenced when it comes to assigning values to products. A simple 9 at the end of a price or the word \"sale\" can change our decision-making. People used to download music for free when Steve Jobs convinced them it was worth paying for. How? By charging 99 cents. Prada and other luxury stores have some absurdly expensive items—just to make the other items in their catalog seem like a bargain. The new psychology of pricing determines the design of price tags, the format of menus, the types of discounts, \"sale\" ads, the layout of supermarket aisles, the size of packaging fonts, and much more. Prices are very subtle persuasive factors, but at the same time, they are extremely subjective and decisive for sales success or failure. With many current and interesting case studies, the book will be very useful for both marketing professionals and entrepreneurs.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174927876348,"sku":"9788568905036","price":74.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/6328cefed9e19be0f5c60e3f25ce4bc4.jpg?v=1778320842"},{"product_id":"o-poder-da-reputacao-aprenda-a-construir-e-usar-sua-imagem-para-ser-bem-sucedido-no-ambiente-de-trabalho","title":"The Power of Reputation: Learn how to build and use your image to succeed in the workplace","description":"LEARN TO BUILD AND USE YOUR IMAGE TO BE SUCCESSFUL IN THE WORKPLACE From an early age, we try to figure out who we can trust and how to make others think well of us. We do this throughout our lives, even if unconsciously, whenever we meet a professional contact, make a friend, or start a relationship; when we read celebrity gossip or add information to our Facebook profile. Reputation leaves its mark on our bodies, brains, and even our souls. But what is the secret to having a good reputation? Why do people share details of their lives online? Why do fish only bite each other when no one is looking? Why do some people react to trivial insults with aggression? Why do so many gods have multiple eyes? In The Power of Reputation, science writer John Whitfield shows how the concept of reputation helps answer these and other questions.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174934823164,"sku":"9788576846185","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e5976c015774db3bab33398643dc58ed.jpg?v=1778324553"},{"product_id":"quando-o-trabalho-e-a-melhor-diversao","title":"When work is the best fun","description":"Understanding the inner workings of a genius is no easy task, but journalist Carol Loomis comes very close by selecting articles from Fortune magazine that mention billionaire Warren Buffett and a dozen others written by Buffett himself, including excerpts from a letter to Berkshire Hathaway shareholders. *When Work Is the Best Play* (BestBusiness Publishing) brings together forty texts revealing the personality and business approach of one of the world's richest men. A friend of Buffett's for several decades and a senior editor at Fortune, Carol selected and added revealing commentary on his investment techniques, as well as his views on management, philanthropy, public policy, and even child-rearing. Among the texts in the book are Buffett's stunning 2003 prediction of the derivatives crisis that crashed the markets in 2008; his unusual thoughts on inheritance and philanthropy, including his decision not to leave his immense fortune to his children; and Bill Gates's 1996 article about the Microsoft founder's first impressions of Buffett and how the two billionaires began a lasting friendship. The central part of the book begins with a 1988 profile by Carol Loomis. The article \"The Inside Story of Warren Buffett\" describes his addition of a second profession—business management—to his original profession as an investor, and then how he transformed Berkshire Hathaway into a massive force in corporate America. In 1965, when Warren took over, Berkshire was a New England textile mill—too small to be included on Fortune 500. Another section of the book is devoted exclusively to Coca-Cola, of which Berkshire Hathaway is a minority shareholder.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174934888700,"sku":"9788576846857","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/88fa9a06a56f7429999cc78ae58d1b46_a833d0ff-7167-47d2-94ef-32c2f6f125fc.jpg?v=1778313550"},{"product_id":"o-novo-gerente-minuto","title":"The new One-Minute Manager","description":"\"\u003cp\u003e \u003cstrong\u003eUpdated edition of the bestseller \u003cem\u003eThe One Minute Manager\u003c\/em\u003e , with more than 5 million copies sold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eOriginally released in 1981, \u003cem\u003eThe One Minute Manager\u003c\/em\u003e revolutionized the concept of leadership, which became associated with agility. The One Minute Manager symbol, a one-minute mark on a digital clock face, was championed by Ken Blanchard and Spencer Johnson to remind us to take a minute each day to look at the faces of the people we manage and realize that they are our most important assets. They are the ones who can drive better performance and productivity for the company, especially in times of adversity.\u003c\/p\u003e\n\n \u003cp\u003eThe world has changed significantly in the last four decades. People today seek greater fulfillment in work and life. They want to feel engaged and make a meaningful contribution to the world, and are less willing to trade off hours to meet specific needs. Vertical hierarchy has been replaced by side-by-side relationships. Organizations need to act faster and with fewer resources to keep up with these constant changes, as well as updates in technology and work tools.\u003c\/p\u003e\n\n\u003cp\u003e The New One-Minute Manager understands all of this and treats his employees with the understanding of how essential they are to the organization's success. He also understands that attracting and retaining talent is a top priority. The most important thing is how to \u003cem\u003eapply\u003c\/em\u003e this new approach.\u003c\/p\u003e\n\n \u003cp\u003eThis new edition of the classic addresses a new world. The already established practical secrets—One-Minute Goals and One-Minute Compliments—have gained a third updated talent: One-Minute Redirects.\u003c\/p\u003e\n\n\u003cp\u003e It doesn't matter if your company is a multinational, small, or medium-sized. It doesn't matter if you have few or no direct employees. The concepts of \u003cem\u003eThe New One-Minute Manager\u003c\/em\u003e can be applied to any work environment, improving the quality of relationships and helping the people who work and interact with you achieve better results in less time, with less burnout, and with greater productivity and satisfaction for everyone involved. An invaluable guide for the modern executive.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175177175292,"sku":"9788568905005","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/4aec17adf52ab05251378567605079d6.jpg?v=1778318816"},{"product_id":"pense-duas-vezes","title":"Think twice","description":"\"\u003cp\u003e Based on concrete examples and the best research in behavioral economics, this book teaches you how to evaluate what really matters when making decisions.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn both personal and professional life, it's hard to think of anything more useful and important than making good decisions. The collapse of major investment banks and the global financial crisis are examples of some of the biggest recent economic disasters, resulting from seemingly sound decisions made by intelligent people. How is it possible that such successful professionals could make such poor decisions? In \u003cem\u003eThink Twice\u003c\/em\u003e , Michael J. Mauboussin explains that the correct process for making a good decision, especially when the stakes are high, runs counter to how the mind naturally works.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eWhen faced with complex situations, our brains seek simplified patterns that obscure other, better approaches to solving the problem. Even when we think we're applying logic and reason, we're unconsciously succumbing to situational and social influences. Fortunately, it's possible to overcome standardized reasoning patterns. This way, we can go against our intuition, learning to \"think twice.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e In this book, Mauboussin presents a new approach to decision-making that can significantly reduce costly mistakes. It involves preparing to encounter common mental traps, recognizing these traps in each context, and applying the most appropriate tools to shape better decisions.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Based on solid research, \u003cem\u003eThink Twice\u003c\/em\u003e provides a true mental toolkit to improve decision-making, resulting in wiser choices in both your personal and professional life.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175208403196,"sku":"9788576844303","price":64.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/0088e2ed93566628bfb34b10e2f5ac4c_06c4fe51-ece1-45c9-bba3-570ced2cdce7.jpg?v=1778326093"},{"product_id":"o-mentor-minuto","title":"The one-minute mentor","description":"\"\u003cp\u003e \u003cstrong\u003eLearn how to find and work with a mentor and the benefits of this relationship. This new book is by the co-author of the bestselling book \u003cem\u003eThe New One-Minute Manager.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eKen Blanchard, co-author of \u003cem\u003eThe New One-Minute Manager\u003c\/em\u003e , and Claire Diaz-Ortiz, a former Twitter executive, created this definitive guide to building highly effective mentoring relationships. Having a mentor is a great way to grow at work. Whether you're feeling lost about your chosen career path or simply want to reach a higher professional level, a relationship with a mentor can be a valuable way to help you achieve your goals.\u003c\/p\u003e\n\n\u003cp\u003e In this book, Ken Blanchard and Claire Diaz-Ortiz present a guide on how to establish a mentoring relationship, using a parable to facilitate the reader's understanding. \u003cem\u003eThe One-Minute Mentor\u003c\/em\u003e offers practical tools for developing lasting and successful mentoring relationships. Professionals in all fields will be motivated to seek out a mentor or mentee.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175435354364,"sku":"9788568905562","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/09dbbdf6499f3423ffa329f39a0a78e5_0adb024c-d8fe-497b-9bd9-3a3765399bbb.jpg?v=1779765808"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/collections\/5b18df2e3683bdcc9b17e25e187e953081596146_1.webp?v=1766007005","url":"https:\/\/www.record.com.br\/en\/collections\/best-business.oembed","provider":"Editora Record","version":"1.0","type":"link"}