{"title":"Ciência","description":null,"products":[{"product_id":"geografia-conceitos-e-temas","title":"Geography: Concepts and Themes","description":"\u003cp\u003e\u003cem\u003eGeography: Concepts and Themes\u003c\/em\u003e is the result of a joint effort to reflect on and update debates in contemporary Geography, not only with regard to the reconstruction of its founding concepts but also the possibilities of their application to the problems faced by modern societies.\u003cbr\u003e Therefore, the target audience is made up of professionals linked to higher education, undergraduate students, graduates seeking an update, professionals from other areas who are interested in these reflections, and all those interested in problems that affect spatial dynamics.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159247995132,"sku":"9788528605457","price":109.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/601ad7d85c53e5256be15b00906b01f2_1ef0d5c7-a58e-4712-8327-34f669c03526.jpg?v=1778315016"},{"product_id":"geomorfologia-ambiental","title":"Environmental geomorphology","description":"Environmental Geomorphology, by Antonio José Teixeira Guerra and Mônica dos Santos Marçal, addresses a current demand for work focused on environmental planning, addressing both theoretical and methodological issues and the tools used for its implementation. In this sense, the book addresses issues related to the concepts, themes, and applications of Environmental Geomorphology, as well as discussing the evolution of landscape and landscape units within the framework of Physical Geography schools.\n This book fills a gap in Brazilian literature regarding geomorphological works that take into account aspects related to both theories related to Landscape Units and the different forms of application that Geomorphological Science can have in today's society. \nThe work theoretically addresses the concepts of Landscape and Landscape Units, of vital importance as a conceptual basis in studies that propose to develop applied work, without however failing to consider the theories that guide these works.\n Environmental Geomorphology is intended to be a tool for researchers, professors, graduate and undergraduate students in Geography, Geology, Ecology, Biology, Civil Engineering, Agronomy, Forestry and Environmental Engineering, Architecture, and other fields. The book can also be used by technicians from city halls, federal, state, and municipal agencies, members of NGOs, and anyone interested in environmental issues, considering the understanding of a range of topics that can be explained by Geomorphology.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159248617724,"sku":"9788528611922","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/32da6d1eca626fc8dc81dfc51358a3d7.jpg?v=1778324790"},{"product_id":"ascensao-e-queda-dos-dinossauros","title":"Rise and Fall of the Dinosaurs","description":"\" \u003cp\u003eThe world before \u003cem\u003eSapiens\u003c\/em\u003e makes us reflect. 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Drawing on the most recent scientific discoveries, he reconstructs this lost world and illuminates its enigmatic origins, spectacular evolution, astonishing diversity, cataclysmic extinction, and lasting legacy.\u003c\/p\u003e\n\n \u003cp\u003eThe author recalls interesting passages from his travels around the world during one of the most incredible periods for dinosaur research—which he calls the “golden age”—and tells of the major discoveries made by him and his colleagues, such as a primitive tyrannosaurus the size of a human; monstrous carnivores even larger than \u003cem\u003eT. rex\u003c\/em\u003e ; and the Chinese dinosaur that had feathers and broke paradigms.\u003c\/p\u003e\n\n\u003cp\u003e Brusatte follows the evolution of dinosaurs from their inauspicious beginnings as small shadow creatures—beneficiaries of a mass extinction caused by volcanic eruptions in the early Triassic period—to the array of dominant species known to every child today: \u003cem\u003eT. rex\u003c\/em\u003e , \u003cem\u003eTriceratops\u003c\/em\u003e , \u003cem\u003eBrontosaurus\u003c\/em\u003e , and others.\u003c\/p\u003e\n\n \u003cp\u003eA skilled writer and scientist, the author recreates the heyday of the dinosaurs during the Jurassic and Cretaceous periods, when thousands of species evolved and the first winged and feathered dinosaurs, the prehistoric ancestors of today's birds, also emerged. The story continues until the end of the Cretaceous period, when a gigantic asteroid or comet struck the planet and wiped out (almost) all existing dinosaur species, in the most extraordinary mass extinction ever recorded on Earth, which can foreshadow and teach us much about the approaching so-called \"sixth extinction.\"\u003c\/p\u003e\n\n\u003cp\u003e 66 million years ago, Earth's most feared creatures perished. Today, they remain one of our planet's greatest mysteries. \u003cem\u003eThe Rise and Fall of the Dinosaurs\u003c\/em\u003e reveals, as never before, an extraordinary 200-million-year saga.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159269294332,"sku":"9788501115102","price":99.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9b35e1a8d50c9d510a6d16d9eca1661e_66c6499a-2a0f-47cc-9f63-1d8b2af38282.jpg?v=1779765816"},{"product_id":"contra-a-perfeicao","title":"Against perfection","description":"\u003cp\u003e\u003cstrong\u003eMichael Sandel, author of the bestselling book \u003cem\u003eJustice\u003c\/em\u003e , discusses the ethics of genetics, advances in science, and the challenges of the 21st century.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e First published in 2007, Against Perfection is a masterful reflection on the impacts caused by the scientific innovations that flooded the collective imagination at the turn of the 21st century, such as the emergence of the first clone of a mammal – Dolly the sheep – and the announcement of the sequencing of the human genome.\u003c\/p\u003e\n\n \u003cp\u003eThese innovations have raised ethical and moral issues that challenge our society to this day, especially when we are faced with projects that encourage the creation of \"perfect\" human beings—bodies endowed with targeted physical and intellectual characteristics. Paradoxically, embryo research also creates a stalemate in the fight against curing chronic diseases and improving the effectiveness of organ transplants. There is something intoxicating about this vision of unbridled human freedom enabled by genetic engineering. But this promise of domination threatens our recognition of humanity's historic achievements and, most importantly, of life itself as a gift whose mysteries are intangible. In attempting to correct imperfections, we may destroy our diversity.\u003c\/p\u003e\n\n \u003cp\u003eTaking us beyond the familiar terms of political discourse, Michael Sandel shows how the genetic revolution has changed the way philosophers discuss ethics and has also brought some religious issues back onto the political agenda in a process of detraction from science, which we perceive increasingly clearly. 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With over 400 stunning original illustrations, they cover everything from quark particles and neutrinos to gravitational waves and black holes.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159285711100,"sku":"9788576843382","price":69.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/fb558e339edbba8f0a5e8a9ba0b7e3c7.jpg?v=1778728360"},{"product_id":"por-que-o-que-nos-torna-curiosos","title":"Why? What makes us curious","description":"This book is a fascinating examination of what is perhaps our most human characteristic: the deep desire to know and understand things.\n \nCuriosity is essential for creativity and the primary motivator behind science. Yet, there is no scientific consensus on why humans are curious, nor on what specific mechanisms in our brains are responsible for curiosity.\n Could this trait be a direct product of natural selection? Why do even seemingly trivial questions sometimes make us extremely curious? How does our mind choose the objects of our curiosity?\n These and many other intriguing questions are explored by Mario Livio, whose insatiable curiosity gives rise to this irresistible book, which will captivate anyone curious about curiosity.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159306486012,"sku":"9788501114549","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/959bb6f09b8501cb6072a7e60aad2d89_a4e384df-298a-415b-bd7a-7f18553e3cee.jpg?v=1778325178"},{"product_id":"galileu-e-os-negadores-da-ciencia","title":"Galileo and the science deniers","description":"\"\u003cp\u003e \u003cstrong\u003eIn \u003cem\u003eGalileo and the Science Deniers\u003c\/em\u003e , Mario Livio, astrophysicist and bestselling author, draws on his own scientific knowledge to conjecture how Galileo arrived at his revolutionary conclusions about the cosmos and the laws of nature.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe story of Galileo Galilei is a terrifying precursor to what we're experiencing today, for example, when it comes to the climate crisis or the fight against COVID-19. Science, once again, is wrongly questioned and ignored. Four hundred years ago, Galileo faced the same problem. His discoveries, based on careful observation and ingenious experiments, contradicted common sense and the teachings of the Catholic Church at the time. In retaliation, in a direct attack on freedom of thought, his books were banned by ecclesiastical authorities.\u003c\/p\u003e\n\n\u003cp\u003e A freethinker who followed the evidence, Galileo was one of the most prominent figures of the Scientific Revolution. He believed that everyone should learn science, as well as literature, and insisted on seeking the widest possible audience for his discoveries, publishing his books in Italian rather than Latin.\u003c\/p\u003e\n\n \u003cp\u003eGalileo was tried for refusing to recant his scientific convictions. He went down in history as a hero and an inspiration to scientists and all those who respect science—and who, as Mario Livio reminds us, remain under threat to this day.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159307206908,"sku":"9788501119308","price":79.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/b28979c60360269a1d437ee1a3b60584_39323d3c-7c38-4d81-a672-a90236c5187e.jpg?v=1778325275"},{"product_id":"carta-de-uma-orientadora","title":"Letter from a counselor","description":"\u003cp\u003e \u003cstrong\u003eAward-winning researcher and activist Debora Diniz shares her insights on research and academic writing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e With the rigor and tenderness that characterize her award-winning professional career, in \u003cem\u003e\"Letter from a Mentor\u003c\/em\u003e ,\" Debora Diniz shares suggestions on how you can discover yourself as a reader, researcher, and writer. In this letter, both intimate and public, don't expect universal formulas, but rather an attempt to connect with your own reality.\u003c\/p\u003e\n\n \u003cp\u003eSubverting the solemnity of traditional methodology manuals, which dictate standards for research and writing, Debora Diniz acts as a \u003cem\u003elistener\u003c\/em\u003e , editor, and companion, offering you ways to navigate with ease through tasks that often seem difficult, such as finding your research topic, approaching your potential advisor, organizing your time and work schedule, and overcoming blank page block and \u003cem\u003eimpostor syndrome\u003c\/em\u003e . In addition to the practical aspects, Debora Diniz presents information on ethics in the academic environment, including ways to deal with difficult topics such as abuse of power, advisory conflict, and ways to avoid plagiarism.\u003c\/p\u003e\n\n \u003cp\u003eMentoring involves communicating through stories, knowledge, and experiences. 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Urban Geomorphology consists of seven chapters: Urban Slopes, Urban Soils, Urban Watersheds, Urban Geomorphology: Concepts, Methodologies, and Theories—the guiding principle of this book—Urban Geotechnics, Urban Environmental Licensing, and Urban Anthropogeomorphology.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159401251068,"sku":"9788528614909","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/ca4673c7287514f65b9055220dc5cf9b.jpg?v=1778325607"},{"product_id":"detetives-do-dna","title":"DNA Detectives","description":"Watson and Crick had no idea of the doors they would open when they discovered the double helix structure of DNA. In DNA Detectives, Anna Meyer unravels some of history's most astonishing mysteries, presenting each case as a short novel and showing how, ultimately, one molecule holds many answers. Did young Louis XVII, son of Louis XVI and Marie Antoinette, really die in prison? What really happened to Princess Anastasia, youngest daughter of the last Tsar of Russia? Was the Black Death really the bubonic plague? Why was the 1918 flu pandemic so deadly? What was behind the tuberculosis that devastated Native Americans after Columbus's arrival? New research on ancient DNA—which can be found in almost any well-preserved biological specimen less than 100,000 years old—answers all these questions. With the flair of a master storyteller, Meyer explains in simple terms the science that could finally settle the debate over the fate of Neanderthals and answer whether we might one day be able to clone an extinct species. The author offers surprising revelations for history buffs, and the versatility of DNA research ensures that there will be many mysteries yet to be solved in the future.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159412982012,"sku":"9788501077967","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a5ad06a9df011db94a1c2731c4f1af00.jpg?v=1778310933"},{"product_id":"a-pedra-com-alma-a-fascinante-historia-do-magnetismo","title":"The Stone with a Soul: The Fascinating History of Magnetism","description":"Popular wisdom says that opposites attract. But, in scientific terms, the invisible strings that unite—or separate—objects are much more complex. And for centuries, they have fascinated human beings. 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Their applications are endless; The numbers are impressive: media recording and playback equipment, for example, generates a market worth $100 billion per year. Guimarães traces the development of the ideas of leading physicists and relates them to the emergence of science as a whole. He also highlights the evolution of magnetic materials and how they are changing our lives. The result is an incredible book that blends history and science and helps us understand many of the conveniences of our everyday lives.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159420027132,"sku":"9788520009543","price":79.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/57a6c6512fdf0652d4e8f0f5ab13e2ad.jpg?v=1778312396"},{"product_id":"a-causa-sagrada-de-darwin","title":"Darwin's Sacred Cause","description":"Adrian Desmond and James Moore offer a completely new explanation of how Darwin arrived at his famous theory of evolution, which attributes all life forms to a remote common ancestor. According to the authors, the abolitionist ideas espoused by Darwin guided him in formulating his major scientific discoveries. Darwin attributed a common origin to all beings, freeing them from the greatest apologists for slavery, who believed that Blacks and whites had originated as separate species, with whites being superior. A memorable and original study of the greatest scientist of the 19th century.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159431201020,"sku":"9788501083944","price":119.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/fbc31d0f3f9758ae5fb78b3d235ae958.jpg?v=1778318849"},{"product_id":"geografia-e-modernidade","title":"Geography and modernity","description":"This book explores key moments in the relationship between the project of modernity and the construction of a geographical science. 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The difference is stark.\" With the help of experts in science and industry, Philbin begins his work with the important distinction between the terms \"invention\" and \"discovery.\" Thus, among \u003ci\u003ethe 100 greatest inventions in history\u003c\/i\u003e are also the toilet, the wire, anesthesia, sailing, the condom, the brick, the electric flashlight, paint, barbed wire, the battery, the reaper, the sprinkler...\u003c\/p\u003e\n\n \u003cp\u003eAt the top of the list is, of course, the wheel. \"Look around you and try to find something in your home that has absolutely no connection to the wheel,\" writes Philbin. \"Almost every machine, every piece of equipment, every object made by man has, in some way, a relationship to the wheel.\" Other inventions, on the other hand, may be little remembered, but they played a fundamental role in human history. We discover that the simple cotton gin, for example, invented in 1793, consisting only of a cylinder with toothed wires, became a fundamental mechanism for the development of the American economy. Or the toilet, which only reached the form known in bathrooms around the world in the late 19th century. And toilet paper, by the way, was only invented in 1857!\u003c\/p\u003e\n\n \u003cp\u003eBut the chapters in \u003ci\u003eThe 100 Greatest Inventions in History\u003c\/i\u003e provide more than just information. 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Includes a foreword by the author, written especially for the Brazilian edition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eClimate Justice\u003c\/em\u003e is a book written by many voices, some from Ireland, Kenya, Lapland, the United States, Vietnam, and Kiribati. What they all have in common are moving and real-life accounts of the effects of climate change on life. Unpredictable rainfall patterns, floods, tsunamis, hurricanes, crop failures, and forest fires: the phenomenon of climate change on planet Earth is real and overwhelming. But beyond tragedy, these voices bring hope and resilience.\u003c\/p\u003e\n\n \u003cp\u003eMary Robinson, a lawyer, former president of Ireland, and UN special envoy for climate change, is responsible for bringing together these stories, which she collected around the world during her years participating in debates and conferences on human rights and climate. 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It is a plastic, living organ that can indeed transform its own structures and functions, even in old age. Neuroplasticity—one of the most revolutionary discoveries since scientists unveiled the first sketches of the brain's basic anatomy—promises to overturn the outdated notion that the adult brain is rigid and immutable.\u003c\/p\u003e\n\n \u003cp\u003eNeuroplasticity not only offers hope to those with mental disabilities or neurological injuries considered incurable, but also expands our understanding of brain health. Psychiatrist and researcher Norman Doidge sets out to investigate neuroplasticity and introduces both the scientists who are pioneering this field and the people whose lives have been transformed by these studies.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eThe Transforming Brain\u003c\/em\u003e presents case studies detailing the surprising progress of patients, such as a woman born with only half a brain but who managed to adapt and lead a normal life; another, labeled as mentally disabled, who cured her disabilities and now helps many others do the same; blind people who regained their sight; learning disabilities cured; recovering stroke patients; chronic depression and anxiety that disappeared, among other cases.\u003c\/p\u003e\n\n \u003cp\u003eDoidge takes us into seemingly fantastical territory. We learn how our thoughts can activate or deactivate our genes, altering the brain's anatomy. We see how scientists have developed machines that can track these physical changes to read thoughts, allowing a person with paralysis to control computers and electronic devices. And we see how a person with average intelligence can, with exercise, increase their cognitive and perceptual powers.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159464296700,"sku":"9788501083852","price":99.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f64c0657a7840d8710d0f7a651d1db4d.jpg?v=1780716250"},{"product_id":"brasil-questoes-atuais-da-reorganizacao-do-territorio","title":"Brazil: Current Issues in Territorial Reorganization","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBrazil: Current Issues in Territorial Reorganization\u003c\/em\u003e is part of an editorial project that aims to renew the thematic content of Brazilian Geography. Its overarching goal is to offer an up-to-date, high-quality, and easily accessible and understandable national bibliography, without compromising the complexity required to address the topics.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e At the same time, its content reflects the need to communicate new perspectives that have been gaining ground in geographical thought and that focus primarily on Brazilian space. It is, therefore, the product of a mature academic community that, having developed certain lines of thought, seeks to disseminate them not only among its peers but also to a wider readership interested in up-to-date information about the country.\u003c\/p\u003e\n\n \u003cp\u003eThus, all the articles in this volume investigate the dynamics that, directly or indirectly, influence the organization of space in Brazil. They are also, as a whole, the result of long years of research by academic groups and laboratories led by university professors, mostly from or alumni of the Federal University of Rio de Janeiro (UFRJ). They thus return public resources invested through the University and other research funding institutions, especially CNPq and FINEP, to their rightful owners, Brazilian society.\u003c\/p\u003e\n\n\u003cp\u003e This is a significant dimension of academic research, especially in the current context of discussions on the university-society relationship, reinforcing the former's commitment to producing up-to-date, consistent, and useful information for the latter. Brazilian Geography, once again, fulfills its role of making visible the dynamics to which the national territory is subject.\u003c\/p\u003e\n\n \u003cp\u003eTaken together, the works that comprise the book demonstrate the specificity of geographic science, which articulates different levels of analysis, enabling diverse interpretations of the same phenomenon—a fundamental epistemological attribute of geography. Since the geographic approach to reality faces the basic problem of size, which ranges from local to planetary space, and since territory is the axis of the problems discussed here, the notion of scale of phenomena contributes as a fundamental methodological resource in addressing these issues.\u003c\/p\u003e\n\n \u003cp\u003eIn this sense, the works gathered here constitute empirical material that allows us to reflect on some propositions useful for understanding the operationality of the scale of the phenomena studied, with the organization of the themes presented based on the already traditional approaches to geographical analyses, that is, global, national, regional and local, not to obey criteria of preserving a tradition, but as an operational mode of the geographical treatment of phenomena.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eBrazil: Current Issues in Territorial Reorganization\u003c\/em\u003e is a coherent collection of texts resulting from diverse research, whose central focus is the study of the new dynamics at work in restructuring the national territory. 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In a life dedicated to unraveling and explaining the mysteries of the universe, he has, over the course of his career, attracted one of the largest online communities on the planet with his fascinating, widely accessible insights into science and our universe.\u003c\/p\u003e\n\n\u003cp\u003e Because of this, every year, Neil deGrasse Tyson receives thousands of emails and letters. Some messages seek advice, others, inspiration; some are driven by anguish, others by wonder. But all, without exception, are searching for understanding, meaning, and truth.\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003eAnswers from an Astrophysicist\u003c\/em\u003e , Neil deGrasse Tyson draws on cosmic perspectives to address a wide range of questions. His direct, enlightening, and sometimes ironic answers reflect his popularity and prominent position as an educator and science communicator. In this wonderful book, he shares his emotions, doubts, and hopes, while answering the question that underlies all others: \u003cem\u003ewhat is our place in the universe?\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e For readers of \u003cem\u003eBrief Answers to the Big Questions\u003c\/em\u003e by Stephen Hawking, \u003cem\u003eAstrophysics for People in a Hurry\u003c\/em\u003e by Neil deGrasse Tyson, and \u003cem\u003eOrigins\u003c\/em\u003e by Neil deGrasse Tyson with Donald Goldsmith.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159547560188,"sku":"9788501402899","price":119.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/91afcbf4a8f901c9bf46c40a69b895fc.jpg?v=1778876987"},{"product_id":"cesar-lattes-uma-vida","title":"Cesar Lattes: A Life","description":"\u003cp\u003e\u003cstrong\u003eThe story of Cesar Lattes, the greatest Brazilian physicist, as never before told.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e In the late 1940s, the world watched with fascination the advances in nuclear physics. Scientists became famous figures, as major laboratories shaped the future of humanity. In this scenario, few shone as brightly as Cesar Lattes, the young Brazilian physicist, son of Italian immigrants, who discovered the meson, an important subatomic particle.\u003c\/p\u003e\n\n \u003cp\u003eIn this unprecedented biography, aimed at the general public, the story of this important scientist is presented from his childhood in Curitiba, through his undergraduate studies at the University of São Paulo (USP), to his periods of study, research, and work in cities around the world. The work addresses and demystifies the challenges he bravely faced, such as his diagnosis of bipolar disorder, the political obstacles of the civil-military dictatorship, and the complexities of academic bureaucracy. In honor of his dedication to Brazilian science, the Ministry of Education also named the Lattes Platform the largest and most comprehensive database of CVs of researchers, professors, and scientists in Brazil.\u003c\/p\u003e\n\n \u003cp\u003eCesar Lattes is presented here in his intimate life, but also in his historical context, demonstrating his power to transform the world around him. Even though he had the opportunity to work and live in any country, his greatest mission has always been the advancement of science and education in Brazil.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eCesar Lattes – a life: Visions of the Infinite\u003c\/em\u003e brings together testimonies, letters, and previously unpublished documents, as well as a notebook with rare photographs. 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I have known him for many years, and the discoveries he has made and those he will certainly make in the future place him in a privileged position in the world of nuclear research. He is a young man who honors Brazil and is doing much for his country. He could be working in any country in the world, but, despite the many offers he received, he preferred to stay in his homeland and train a group of scientists, so that Brazil, in the near future, will have the human resources necessary for its progress in the field of nuclear research.\" - Robert Oppenheimer (1904-1967), American theoretical physicist.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159549526268,"sku":"9788501923134","price":119.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e6ed190e471b8484d1277c580da16eb9.jpg?v=1778323088"},{"product_id":"geomorfologia-do-brasil","title":"Geomorphology of Brazil","description":"\"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eGeomorphology of Brazil\u003c\/em\u003e aims to prepare undergraduate and graduate students in Earth Sciences in relation to the main Brazilian geomorphological issues.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e As key topics, the book addresses topics of relevance to all those interested in national geomorphology, including: geological framework; mega-geomorphology of the Brazilian territory; erosion surfaces; colluvium ramp complexes; soil erosion; river basins; the Brazilian coast and its compartmentalization; and environmental geomorphology.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eGeomorphology of Brazil\u003c\/em\u003e also takes care to address the characteristics of the Brazilian physical landscape, taking into account recent changes in the landscape that have occurred due to human activity, including the environmental impacts resulting from human intervention.\u003c\/p\u003e\n\n \u003cp\u003eThe organizers are honored to be able to launch, in the scientific book publishing market, a work that reveals the contribution made through their extensive experience in Brazilian geomorphology.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159554113788,"sku":"9788528606706","price":99.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/02dee29a516fd7ed88f0ab5f5e49161a_f1c94273-86cf-4a46-aa63-d103e3ababfa.jpg?v=1778314389"},{"product_id":"vidal-vidais-textos-de-geografia-humana-regional-e-politica","title":"Vidal, Vidais: Texts on human, regional and political geography","description":"Vidal, Vidals: Texts on Human, Regional, and Political Geography, edited by Rogério Haesbaert, Sergio Nunes Pereira, and Guilherme Ribeiro, analyzes the ideas and legacy left by Paul Vidal de la Blache. Fundamental to the evolution of geography in the late 19th and early 20th centuries, he had faith in science and, more particularly, in the discipline to which he devoted all his efforts: human geography. Paul Vidal de la Blache was a central figure in the academic development of geography and its dialogue with other social sciences. With talent and determination, he redefined the discipline's methodological principles and research style, gaining immediate recognition among his generation and those who followed. His work has endured, provoking praise, criticism, and reinterpretation, as only great authors can. Today, his legacy is open to inspection, fostering a better appreciation of past and contemporary geographical thought. In Vidal, Vidais, the three authors present three integrated parts, in which they emphasize Vidal's innovative character in Human Geography and demonstrate the strength of his thought in two particular fields: Regional Geography, with a rich and multiple trajectory in conceptual terms, and Political Geography, in which a little-known intellectual emerges, involved with the political issues of his time.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159555588348,"sku":"9788528616217","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/37efa53bbfa195c978272759dd0f4ea2.jpg?v=1778311921"},{"product_id":"mensageiro-das-estrelas","title":"Messenger of the stars","description":"\u003cp\u003e \u003cstrong\u003eIn \u003cem\u003eMessenger from the Stars\u003c\/em\u003e , Neil deGrasse Tyson brings his cosmic perspective to civilization on Earth and sheds new light on the crucial divisions of our time—war, politics, religion, truth, beauty, gender, and race—in a way that awakens in us all a profound sense of unity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eAt a time when our political and cultural views seem more polarized than ever, Tyson provides a needed antidote to many of the issues that divide us, while passionately defending the twin chariots of enlightened knowledge: the cosmic perspective and the rationality of science.\u003c\/p\u003e\n\n\u003cp\u003e After deeply reflecting on how science views the world and Earth as a planet, the human brain has the ability to redefine and recalibrate life's priorities, shaping the attitudes we adopt as a result of this transformation. 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From insights into global conflict resolution to reminders of how precious life is, Tyson reveals, with enthusiasm and eloquence, a series of brilliant and beautiful truths that apply to us all, informed and illuminated by the knowledge of our place in the Universe.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159572234492,"sku":"9786555876697","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/632e4f92c7ca6b462366f9572bf405aa_8c57e21f-2180-44be-b814-14b784877117.jpg?v=1778874827"},{"product_id":"estado-do-planeta-0","title":"STATE OF THE PLANET, 0","description":"THE STATE OF THE PLANET - CONSUMER SOCIETY AND ENVIRONMENTAL DEGRADATION Carlos Gabaglia Penna If all the inhabitants of Earth had the same standard of living as the inhabitants of London, it would take three planets to provide the resources to meet all their needs. Not long ago, everyone's image of the future was of a time of technological advancement and equilibrium. Today, the idea is of a world in conflict over natural resources. This topic is extensively discussed by Carlos Gabaglia Penna in his book CONSUMER SOCIETY AND ENVIRONMENTAL DEGRADATION, where he demonstrates that industrial society is on a collision course with Earth's ecosystems and natural resources. As humans increasingly use these resources, it creates a series of environmental problems that make the current model increasingly difficult to survive. The only solution to this problem is sustainable development. A viable path, but one whose exact operation is unclear. Because industrial and consumer society has so strongly encouraged the idea that having is more than being, the book \"SOCIETY OF CONSUMPTION AND ENVIRONMENTAL DEGRADATION\" is a crucial reminder that it is still possible to do something to ensure a better world for our children, grandchildren, and great-grandchildren. Carlos Gabaglia Penna, a Rio native, is a civil engineer with a degree in Business Administration. He holds postgraduate degrees from UERJ in Sanitary and Environmental Engineering and from Tufts University in Boston in Environmental Management. He is a professor of Civil Engineering at PUC-Rio, where he teaches Environment and Sustainable Development. He is also the technical director of the Brazilian Committee of the United Nations Environment Programme.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159585538300,"sku":"9788501056863","price":69.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3f25fbff7cac5d0004119c505804ef6c_c524179e-a8fd-41ac-9dc4-e5caccc10ec7.jpg?v=1778317681"},{"product_id":"geomorfologia-uma-atualizacao-de-bases-e-conceitos","title":"Geomorphology: An update of foundations and concepts","description":"\"\u003cp\u003e In recent years, Geomorphology has shown significant methodological and conceptual advancement, enabling its application in environmental studies, where man is seen as an element that modifies the landscape.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eGeomorphology:\u003c\/em\u003e \u003cem\u003eAn update of foundations and concepts\u003c\/em\u003e discusses topics such as: geomorphological science; endogenous processes in relief formation; slope hydrology at the interface with Geomorphology; erosion processes on slopes; Fluvial, Coastal and Karst Geomorphology; Quaternary Geomorphology; geomorphological mapping; Geomorphology and geoprocessing; applicability of geomorphological knowledge in planning projects, with emphasis given to the object of Geomorphology, its evolution and future paths.\u003c\/p\u003e\n\n\u003cp\u003e In each chapter, the vocabulary and geomorphological concepts are presented objectively, catering to both beginner and specialist readers.\u003c\/p\u003e\n\n\u003cp\u003e Thus, \u003cem\u003eGeomorphology:\u003c\/em\u003e \u003cem\u003eAn update of foundations and concepts\u003c\/em\u003e is essential and mandatory for all who wish to learn, or simply better understand, the geomorphological processes that act on the Earth's surface, and the role of man as an accelerating agent of these processes.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159711203580,"sku":"9788528603262","price":109.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2b76d5cd10fe8b11e43f08e20c435b97_d43c746a-3f7d-4018-9b34-c9b172d223bd.jpg?v=1778325425"},{"product_id":"olhares-geograficos-modos-de-ver-e-viver-o-espaco","title":"Geographical perspectives: Ways of seeing and experiencing space","description":"The texts in \"Geographic Views,\" edited by Iná Elias de Castro, Paulo César da Costa Gomes, and Roberto Lobato Corrêa, propose a debate on the different forms assumed by the process of social structuring that are expressed in space. In addition to being a manifestation of social diversity and complexity, space constitutes a founding dimension of \"being in the world,\" a world—both material and symbolic—that is embodied in forms, contents, and movements. To speak of space, therefore, means to visualize the materiality that derives from that process. In \"Geographic Views: Ways of Seeing and Living Space,\" politics, culture, and economy are axes that establish grids for interpreting space, revealing the specificities of each. These parameters constitute three dimensions that express both the processes of social structuring and organization, as well as the materiality that underlies them. None of them exhausts the possibilities of geographic description and analysis, and all contribute to a better understanding of the common theme of the works, which is the space of geography. This collection continues the organizers' commitment to addressing major themes in contemporary geography. Given the authors' considerable intellectual ambition, the chosen path for the collection is winding and offers us the opportunity to reflect on the spaces of politics, culture, and economics, as well as their interactions. None of these axes, however, exhausts the possibilities of description and analysis. Organized by Iná Elias de Castro, Paulo César da Costa Gomes, and Roberto Lobato Corrêa, they propose a debate on the different forms assumed by the process of social structuring as expressed in space.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159712940284,"sku":"9788528615548","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a427f6e6e07bf23e8aca50a5478ecf52_27597af6-51bc-4936-86ad-1360ab4ac027.jpg?v=1778322686"},{"product_id":"hermes-uma-filosofia-das-ciencias","title":"Hermes: A Philosophy of Science","description":"\u003cp\u003e \u003cstrong\u003eMichel Serres has an extensive and varied body of work. Since 1968, he has published more than twenty books in France on the themes of philosophy, literature, painting, sculpture, and science. Science, without a doubt, is the central theme of his philosophical thought.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eRebelling against the idea of a philosophy developed without connection to scientific development and of a science that develops in isolation from philosophy, Serres considers scientific instruction indispensable to philosophical learning and practice. However, one should not think, therefore, that his philosophy can be reduced to a reflection on science as it is carried out by epistemology and history.\u003c\/p\u003e\n\n\u003cp\u003e His project is much more ambitious: it aims to account for the encyclopedia of knowledge or the plurality of cultural formation across various eras, hence his interest in and admiration for philosophers such as Leibniz, Auguste Comte, and Bergson, to name a few of those who have most inspired his research.\u003c\/p\u003e\n\n \u003cp\u003eSeeking operators that enable the relationship between the sciences, letters, and the arts, between \"\"education\"\" and \"\"culture.\"\" Michel Serres' philosophy is a critique of classical rationality: but this critique is not made in the name of any irrationalism. His objective is to propose a new concept of reason consistent with contemporary rationality—\"\"the new scientific spirit,\" as he said, parodying Bachelard—but that is not reduced to it. His objective is to construct a generalized concept of reason that functions as an invariant of cultural varieties, without there being any importation of models among them, but rather \"\"communication,\"\" \"\"interference,\"\" \"\"translation,\"\" \"\"distribution,\"\" and passage.\" as the significant subtitles of the five \u003cem\u003eHermes\u003c\/em\u003e from which we selected the nine essays that comprise this collection say.\u003c\/p\u003e\n\n \u003cp\u003eWe hope that these essays will motivate the Brazilian reader to better understand this \"anthropology of science,\" as Michel Serres sometimes called his philosophy—including in the warm preface to this book—to distinguish it from the epistemology and history of science, a philosophy that, by transmitting, with beauty and inventiveness, a sweet message amid contemporary tragedies, can certainly be called the \"gaia of science.\" - \u003cem\u003eRoberto Machado\u003c\/em\u003e\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159718936828,"sku":"9788570380555","price":59.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/4e047724300ec08fd541ce8ed22ed3c6_f2e7f2a5-1c16-497d-90c8-0026f90f3f01.jpg?v=1778326508"},{"product_id":"supersentidos","title":"Supersenses","description":"\"\u003cp\u003e \u003cstrong\u003eA revealing, scientific investigation into our senses—all 32 of them.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHave you ever stopped to think about how you sense that something dangerous is nearby? Or what your sense of direction or instinct is? If you ask anyone what our senses are, they'll answer without thinking: hearing, sight, smell, taste, and touch. But recent research shows that we actually have at least 32.\u003c\/p\u003e\n\n \u003cp\u003eAward-winning science writer and journalist Emma Young has spent more than a decade researching the human senses and now reveals the science behind these abilities.\u003c\/p\u003e\n\n\u003cp\u003e In \u003cem\u003eSupersentidos,\u003c\/em\u003e the author guides us through a unique sensory journey, revealing, for example, how we taste things without using our tongue, why swearing is good for us, and why chocolate and roller coasters can help you fall in love.\u003c\/p\u003e\n\n\u003cp\u003e Without understanding our senses, we won't understand the fundamental way we react to the external and internal world. \u003cem\u003eSupersenses\u003c\/em\u003e will take you on a journey through our senses and the surprising things they can do for us.\u003c\/p\u003e\n\n\u003cp\u003e You'll also discover that no one experiences the world the same way—and these differences can influence preferences, personality, relationships, health, and even the career path we choose. You'll even discover why touch can soothe pain and why Abba's \"Dancing Queen\" sounds different in Bolivia.\u003c\/p\u003e\n\n \u003cp\u003eSharing surprising stories of how a blind ballerina adapted and created a new dance teaching method, and even a nurse who could smell Parkinson's disease before it was diagnosed, \u003cem\u003eSupersenses\u003c\/em\u003e reveals the science behind these abilities that make us human. And offers fascinating lessons on how we can learn to use them to our advantage.\u003c\/p\u003e\n\n\u003cp\u003e Discover the fascinating science behind your senses and how to make the most of them in this innovative and thought-provoking book.\u003c\/p\u003e\n\n\u003cp\u003e “Fascinating... unlocks the wonderful secrets of our brains and bodies.” - \u003cem\u003eDaily Mail\u003c\/em\u003e\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159738597628,"sku":"9786557120569","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/89716f058b7edc43a07fc4e7d61fe0c6_a9b85dae-0a38-445a-8acd-f13b5c3c53dc.jpg?v=1778320312"},{"product_id":"o-metodo-switch","title":"The switch method","description":"In The Switch Method, renowned researcher Elaine Fox teaches how to develop a more agile, flexible, and resilient mind to accept and adapt to change. There are times in life when it seems like a series of obstacles stand between us and success: difficult people we have to deal with on a daily basis, problems to solve that seem beyond our capabilities, or even the need to make difficult or painful choices. The feeling is like you're stumbling through life. Being prepared to deal with periods of transition and accepting that each person is responsible for managing their own well-being rather than acting as a passive victim of change are the maxims of the method developed by professor, researcher, and neuroscientist Elaine Fox. In The Switch Method, you will learn techniques to develop: Mental agility: being agile and shrewd in the way you reason, act, and feel, so you can navigate all kinds of paths and adapt well to changing circumstances. Self-awareness: looking within yourself, with the goal of deeply understanding and appreciating your values and capabilities. Emotional awareness: learning to accept and nurture all your emotions—both good and bad—and master them to achieve your goals. Situational awareness: understanding your surroundings—looking outward—so you develop an automatic and deep awareness of context, as well as your own \"intuition.\" The Switch Method is a book for anyone who wants to expand their ability to navigate difficulties and better adapt to inevitable change. of life, becoming more agile, resilient, and attentive to their own intuition. \"Using simple, accessible language, Elaine Fox shows how psychological science can help you be agile in the face of challenges and flexible in times of change. Presenting personal accounts and the results of years of research applied to elite performance training, the author shows how adopting certain practices can profoundly transform your life. This is a book full of important insights.\"— Mark Williams, co-author of the bestselling Mindfulness: How to Find Peace in a Frantic World","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159739449596,"sku":"9786557122624","price":84.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a003ce6e981facc8237907e0c070a919.jpg?v=1778319052"},{"product_id":"o-terceiro-chimpanze","title":"The third chimpanzee","description":"\"\u003cp\u003e \u003cstrong\u003ePacked with innovative ideas, \u003cem\u003eThe Third Chimpanzee\u003c\/em\u003e presents a realistic view of the possibility of destroying the resources that support life on Earth.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eHumans share over 98% of their genes with chimpanzees. Yet, we are the dominant species on the planet—we have founded civilizations and religions, developed complex and diverse forms of communication, built cities, developed sciences, and produced art. Meanwhile, chimpanzees remain instinctively focused only on the basic needs of survival. What is it about this nearly 2% difference in our DNA that creates such a vast divergence between these two \"cousins\"?\u003c\/p\u003e\n\n\u003cp\u003e In this book, renowned Pulitzer Prize winner Jared Diamond explores how the extraordinary human animal, in a short space of time, developed capabilities that allowed him to dominate and, consequently, destroy the world.\u003c\/p\u003e\n\n \u003cp\u003eThis book traces our rise from animal status and the acceleration of the means that could bring about our destruction. Jared Diamond doesn't believe this is a remote risk, nor does he write as if we were doomed. The author, therefore, points to promising signs and ways to learn from the past to change our behavior.\u003c\/p\u003e\n\n\u003cp\u003e By fostering change through the history of our species, Diamond explains that our problems have deep roots that reach back to our ancestry. They have long been growing with our numerical growth and power, and now they are beginning to accelerate dramatically.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159752687868,"sku":"9788501087737","price":119.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/18a7714812a7b4f6c49fcaa7276bda46.jpg?v=1778325776"},{"product_id":"nossa-casa-esta-em-chamas","title":"Our house is on fire","description":"\"Our House is on Fire: No One Is Too Small to Make a Difference\" is the transformative book by young Swedish activist Greta Thunberg, named Time magazine's 2019 \"Person of the Year.\"\n   \nOur House is on Fire: No One Is Too Small to Make a Difference is a compelling account of how one family's fight against the climate crisis is making a difference in the world.\n Blending scenes from everyday family life with environmental activism, the book follows the life of Malena Ernman, one of Sweden's most famous opera singers, who lives an incredible and unique life, traveling the world with her husband, Svante Thunberg, and their two daughters, Greta and Beata.\n\n But when Greta, the couple's 8-year-old daughter, suddenly stops eating, her entire life is turned upside down. Suffering from severe depression, Greta can only eat a small amount each day and loses 20 pounds in two months.\n   \nMalena and Svante struggle with the Swedish healthcare system and school system to get the correct diagnosis and treatment for their daughter, who is ultimately diagnosed with Asperger's Syndrome (among other neuroatypical disorders). After some time, their youngest daughter, Beata, begins to show symptoms and is also diagnosed with Asperger's, OCD, ODD, and ADHD.\n\n Greta Thunberg was just 8 years old when she watched a documentary about the climate crisis and wondered how no one was talking about it? How could politicians and other adults talk about anything else when something so catastrophic—and directly linked to our survival—was happening?\n   \nWith her photographic memory, Greta began studying everything known—and not publicly disclosed—about the climate crisis and how it's presented in the media. Convincing her parents to change the entire family's lifestyle was the first sign of the young woman's determination and her power of persuasion. She then decided to convince the world to make the change now, before it's too late. Greta began protesting every Friday in front of the Swedish Parliament against the climate crisis. Soon, students around the world began doing the same in their own countries.\n   \nConsidered by Time magazine to be one of the leaders of the next generation and one of the world's most influential teenagers, Greta Thunberg embarked on a journey that culminated in a global student strike and her nomination for the Nobel Peace Prize. *Our House Is Burning* brings together a collection of accounts written by her family and edited by Malena Ernman, as well as some of Greta Thunberg's powerful and penetrating speeches around the world. An inspiring read about one of the young figures making a difference in the world.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159774642428,"sku":"9788546500277","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/844d5a4ae709129380f5a5990ccd57a0_33dc1be3-6751-4563-a6ec-673e00279ca9.jpg?v=1778874274"},{"product_id":"kant-e-o-ornitorrinco","title":"Kant and the platypus","description":"\u003cp\u003e \u003cstrong\u003eIn dialogue with \u003cem\u003eGeneral Treatise on Semiotics\u003c\/em\u003e , this new edition of \u003cem\u003eKant and the Platypus\u003c\/em\u003e brings together essays written by Umberto Eco that deal with themes related to language and cognition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e How do we recognize a cat? How do we differentiate it from a dog? Why don't we confuse an elephant with an armadillo or call a woman a hat? This formidable problem has obsessed thinkers from Plato to contemporary philosophers, and not even Kant knew how to solve it satisfactorily. In \u003cem\u003eKant and the Platypus\u003c\/em\u003e , Umberto Eco addresses these questions and explores the vague and fascinating field of cognitive science. \"If there are many things I say in these pages, there are many more that I don't say, simply because I don't have precise ideas about them.\"\u003c\/p\u003e\n\n \u003cp\u003eWritten over the course of a year, the essays in this book stem from systematic concerns that refer to, complement, and engage with Eco's classic 1975 work, \u003cem\u003eGeneral Treatise on Semiotics\u003c\/em\u003e . Instead of an academic analysis, Eco presents a series of investigations based on common sense, and his theoretical discussions are full of \"stories,\" using fables to help the reader see the themes clearly.\u003c\/p\u003e\n\n \u003cp\u003eBut what about Kant and the platypus? From Kant—on whom the direction of cognitive science in this century depends, based on its dilemmas and axioms—Eco draws the empirical concepts that allow for a first nucleus from which successive definitions will be organized. The platypus, a mammal that for over a century failed to be included in any category of order or species, serves as a prime example of the difficulties of classification. It therefore serves to test the Kantian system, or the order of knowledge according to Kant; and also to allow us to imagine the philosopher's reaction to this animal he never got to know.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"In this book, I explain why the platypus is not horrible, but prodigious and providential in that it tests a theory of knowledge. Incidentally, given its very early appearance in the development of species, I suggest that it is not made from pieces of other animals, but that other animals are made from its pieces. [...]\u003c\/p\u003e\n\n \u003cp\u003eThe task of a philosophical discourse is to revisit where Kant started, and what problematic knots he wrestled with, because their alternation can teach us something as well. Without knowing it, we may still be children of his errors (as well as his truths), and understanding the subject could prevent us from making similar mistakes or believing we discovered yesterday what he had already suggested two hundred years ago. Briefly, Kant knew nothing about the platypus, and patience, but the platypus, to resolve its own identity crisis, should know something about Kant.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159792107772,"sku":"9786555876260","price":119.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/07029edbf940f4d392b49342c6cb3128.jpg?v=1778324556"},{"product_id":"o-gato-educado","title":"The polite cat","description":"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe Educated Cat\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003eis an essential guide for all feline lovers!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eCats are seen as independent and solitary animals. Their self-sufficiency leads many people to believe they don't require certain care and can fend for themselves.\u003c\/p\u003e\n\n\u003cp\u003e In \u003cem\u003eThe Educated Cat\u003c\/em\u003e , bestselling author and anthrozoologist John Bradshaw and cat expert Sarah Ellis show that it's time to change this mindset. In this guide, the authors demonstrate that cats deserve all kinds of care to ensure a happy and healthy relationship between pet and owner.\u003c\/p\u003e\n\n\u003cp\u003e A step-by-step guide packed with important, scientifically-based references, \u003cem\u003eThe Educated Cat\u003c\/em\u003e shows you how to help your feline friend deal with the complexities of everyday life. The authors offer several exercises and tips to help you train your pet correctly so they feel comfortable and confident.\u003c\/p\u003e\n\n \u003cp\u003eWith the techniques presented in this book, your pet will learn to live with babies, children, and other pets; recognize its own name; settle into a new home; overcome the anxiety of a visit to the vet, and much more.\u003c\/p\u003e\n\n\u003cp\u003e By understanding our felines' emotions and needs, we can help them overcome their natural fears and anxieties. With training tips and exercises for almost every situation, \u003cem\u003eThe Educated Cat\u003c\/em\u003e is an indispensable guide for any cat owner!\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159796957436,"sku":"9786557121641","price":79.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/13564b174e4593922c4867d4477ef204.jpg?v=1778320815"},{"product_id":"a-ilha-do-conhecimento","title":"The island of knowledge","description":"\"\u003cp\u003e From the same author of \u003cem\u003eThe Dance of the Universe\u003c\/em\u003e and \u003cem\u003eThe End of the Earth and the Sky\u003c\/em\u003e , winners of the Jabuti Prize.\u003c\/p\u003e\n\n \u003cp\u003eAre there answers to all questions? How much do we really know about the world? Is there truly an absolute truth? What defines human beings is curiosity, the constant desire to know more about the world and ourselves. But what we observe of the world is a small portion of what exists. In \u003cem\u003e*The Island of Knowledge*\u003c\/em\u003e , physicist Marcelo Gleiser traces our search for answers to fundamental questions of existence. And he comes to a provocative conclusion: science, the primary tool we have for finding answers, is fundamentally limited. The essence of reality is unknowable.\u003c\/p\u003e\n\n \u003cp\u003eThe limits of our knowledge derive from our instruments of exploration and the nature of physical reality: the speed of light, the uncertainty principle, the impossibility of seeing beyond the cosmic horizon, incompleteness theorems, and our own capacity as an intelligent species. Recognizing these limits, Gleiser argues, is not an impediment to progress or a reason to succumb to religion. On the contrary, it frees us to question the meaning and nature of the universe, affirming the central role of life and our existence. Science can and must move forward, but by recognizing its own limits, it reveals its true mission: to know the universe is to know ourselves.\u003c\/p\u003e\n\n \u003cp\u003eA sweeping intellectual history of our search for knowledge and meaning, this book takes a highly original approach to the ideas of some of history's greatest thinkers, from Plato to Einstein, and shows how they continue to influence us. \u003cem\u003eThe Island of Knowledge\u003c\/em\u003e offers a unique vision of what it means to be human in a universe steeped in mystery.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159816454396,"sku":"9788501052773","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8939153aa26d3a9ef81778c5917a9229.jpg?v=1778309742"},{"product_id":"troglodita-e-voce","title":"Troglodyte is you!","description":"Why are more and more people becoming nearsighted? Does homosexuality have biological origins? Is the teenage crisis a recent invention? Without sacrificing scientific rigor and supported by numerous references, Michel Raymond addresses, in this work, the theory that we descend from apes in an evolutionary line that encompasses creatures as picturesque as our Cro-Magnon ancestor. This light and enjoyable read helps us understand disturbing facts about our daily lives, shedding new and fascinating light on relevant topics we don't have time to address. After finishing these pages, one can imagine that, if Cro-Magnon were among us today, he too would be a follower of evolutionary biology!","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174495633660,"sku":"9788577530977","price":49.9,"currency_code":"BRL","in_stock":true}]},{"product_id":"um-universo-que-veio-do-nada","title":"A universe that came from nothing","description":"After his success on YouTube, the controversial Lawrence Krauss puts his theory on paper about the origin of the universe and the implications for how it will end.\n\n Who would have believed that a video about theoretical physics would cause a sensation on one of the world's most popular websites? Because one of Lawrence Krauss's strengths is bridging the gap between science and popular culture.\n Emphatic, vigorous, ironic, and insightful, Lawrence Krauss won fans and sparked controversial debates by presenting his vision of the origin of the Universe. His success soared when a video of one of his lectures was posted on YouTube and reached over 1 million views. In *A Universe That Came from Nothing*, the cosmologist summarizes the arguments and evidence from this lecture, delving deeper into the idea that not only can something arise from nothing, but it must always arise from nothing.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174497861884,"sku":"9788577532513","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f46bc044ebb6f9988d9c0bd846b45b22.jpg?v=1778326304"},{"product_id":"seu-cachorro-e-voce","title":"Your dog and you","description":"\"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eYour Dog and You\u003c\/em\u003e is an inspiring and informative book that examines the complex relationship between humans and dogs. From the author of the bestselling book \u003cem\u003eThe Dog's Head.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Considering the connection we share with our dogs, is it possible to improve their lives? Renowned scientist and author Alexandra Horowitz shows that it can (and how) in her new book \u003cem\u003e, \"Your Dog and You: The Story of a Unique Connection\u003c\/em\u003e .\"\u003c\/p\u003e\n\n\u003cp\u003e Following the success of \u003cem\u003eA cabeça de cão (The Dog's Head\u003c\/em\u003e ), the author examines the particularities of the relationship between humans and their dogs, and how an industry was created that mobilizes capital and affection, altering our economy, routine and even language.\u003c\/p\u003e\n\n \u003cp\u003eWe love dogs, and (we assume) they love us. We care for them, but they also care for us. We buy them clothes, toys, and shoes, and we also worry about their social lives, nutrition, and health. The history of the relationship between humans and dogs dates back thousands of years, but it's far from being fully understood. In \u003cem\u003e*Your Dog and You: The Story of a Unique Connection\u003c\/em\u003e *, psychology professor and PhD in cognitive science Alexandra Horowitz explores all aspects of this unique and complex interspecies relationship.\u003c\/p\u003e\n\n\u003cp\u003e While analyzing the cultural impact of dogs on society, Horowitz reveals the curiosities, surprises, and contradictions that arise when living with a dog. We celebrate their individuality, but we often create inappropriate expectations and expect them to behave in human ways.\u003c\/p\u003e\n\n \u003cp\u003eWith the perspective of both a scientist and a dog lover, Horowitz reflects on the animals that have become exemplars of what it means to be a companion and, in turn, how this reflects on humanity. In thirteen well-founded chapters, \u003cem\u003eYour Dog and You\u003c\/em\u003e affirms our deep affection for these animals and offers a different perspective on these companions: we understand dogs better and, in the process, ourselves.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174503203068,"sku":"9786557121207","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2f92bf19112b09c01a68ce02bfa34dd6.jpg?v=1778320374"},{"product_id":"os-senhores-do-clima","title":"THE LORDS OF THE WEATHER","description":"In THE CLIMATE MASTERS, renowned Australian scientist Tim Flannery dares to challenge the most pessimistic predictions and states: there is still much to be done to save the world. Among his findings, for example, is that in a few months we can easily achieve the 70% reduction in greenhouse gas emissions necessary to stabilize our planet's climate—far less than the 50 years suggested by some governments. The book, internationally awarded and recommended by eminent contemporary scholars, also provides an overview of the history of climate over millions of years. With rigor and an impeccable, perfectly accessible text, Flannery exposes facts, analyzes implications, demystifies ideas, and concretely illustrates how climate change is already affecting the Earth. The author avoids the traps of sensationalism and very effectively helps us realistically understand the predicaments we are currently facing. Much of what he says is surprising. THE CLIMATE MASTERS is essential reading for all inhabitants of the Earth. A guide to understanding what climate change means, how global warming will affect our lives, and why storms are more intense and droughts are more frequent.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174509658364,"sku":"9788501075048","price":84.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e76d453d889d273f9bbc6771a72b7b2d.jpg?v=1778324567"},{"product_id":"a-simples-beleza-do-inesperado","title":"The simple beauty of the unexpected","description":"\"\u003cp\u003e Renowned physicist and science communicator Marcelo Gleiser sets out to discover the meaning of things through fly fishing in this Jabuti Prize-winning book.\u003c\/p\u003e\n\n \u003cp\u003eMarcelo Gleiser has been passionate about science and fishing since his childhood on the beaches of Rio de Janeiro. Now a world-renowned physicist, author of dozens of books and hundreds of articles published in leading science journals, he felt it was time to connect with nature in a less theoretical way.\u003c\/p\u003e\n\n\u003cp\u003e After attending a fly-fishing class at Dartmouth College, where he teaches, he became interested in the practice and adopted it as a hobby. Traveling the world to attend scientific conferences and fishing wherever he goes, Gleiser reflects on the many ways physics influences fishing, how fishing serves as a mirror for the workings of nature, and how science deals with spirituality, mystery, and the things it cannot explain.\u003c\/p\u003e\n\n \u003cp\u003eIf you're not interested in fishing, don't worry. Keep reading. For the author, and therefore for this book, fishing is a portal that allows us to glimpse both the world of natural phenomena and our inner world, with its yearnings and passions. While some seek meaning in meditation, tea ceremonies, or archery, and others cross the country by bicycle or surf, Gleiser runs mountains and takes to rivers. 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To understand them, we must grasp the hidden laws that govern them, but popular explanations continue to be refuted by scientific discoveries, and research reveals the mysteries of contagion, showing us how to avoid simplistic explanations and ineffective solutions.\u003c\/p\u003e\n\n\u003cp\u003e In 2020, the coronavirus pandemic brought the world one of the most challenging experiences in recent years, which is why this \u003cem\u003eThe Rules of Contagion\u003c\/em\u003e becomes even more important.\u003c\/p\u003e\n\n \u003cp\u003eIn this book, Adam Kucharski explores the multiple manifestations of contagion: for example, what is common in the dynamics of the epidemics that have terrorized the world in recent times, including Covid-19; how innovations spread through social media; the similarities between computer viruses and popular stories; and why the most useful prophecies are not necessarily those that prove true. From the \"superspreader\" agents that can generate a pandemic or bring down a financial system to the social dynamics that make loneliness the norm, \u003cem\u003e*The Rules of Contagion*\u003c\/em\u003e offers important insights into human behavior and shows how we can better predict what's to come.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174816596220,"sku":"9786555870008","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/fecc460afe5bbd183335e71fdd3c1899.jpg?v=1778321752"},{"product_id":"os-reis-do-sol","title":"The kings of the sun","description":"The story of the beginning of modern astronomy and the unusual tragedy of Richard Carrington. In September 1859, the Earth was enveloped by a gigantic cloud of boiling gas, and a blood-red aurora erupted from the poles to the tropics. 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The stories begin in distant places, involving journeys marked by the strength of their differences (such as to Tibet, to towns in northern Vietnam, or to villages in Madagascar), until arriving at spaces of daily living and experience that are supposedly safer, but which are nevertheless free from surprise and the unusual that instigate questioning and change.\u003c\/p\u003e\n\n \u003cp\u003eThis is a book of chronicles, memories, more spontaneous accounts, many of them of travels, of narratives written in the heat of experience, of direct contact with others and their many places, of present-day history and accumulated geography that, at the same time as they announce themselves, through their diversity, are also transforming themselves\/us.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174922699004,"sku":"9788528622249","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/acfbcd3f667548fdca74ef0b8099e820.jpg?v=1778327236"},{"product_id":"quadros-geograficos","title":"Geographical Tables","description":"\u003cp\u003e \u003cstrong\u003eAuthor of well-known works - \u003cem\u003eGeography and Modernity\u003c\/em\u003e , \u003cem\u003eThe Urban Condition\u003c\/em\u003e , \u003cem\u003eThe Place of the Gaze\u003c\/em\u003e , among others -, Paulo Cesar da Costa Gomes proposes in his new book that geography is a way of thinking, a graphic way of structuring thought, and that the construction of geographical reasoning occurs through meaning, based on the play of positions between spatially located elements.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eHow is this reasoning structured? 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The geographical reasoning that relies on this instrument is one that constructs meanings from the interplay of positions between spatially located elements, assembled in a composition that can be revealed graphically.\u003c\/p\u003e\n\n \u003cp\u003eIf the book's hypothesis is bold, its argumentative style is equally ambitious. The same frameworks that constitute the work's object serve as a resource to guide the reader through the demonstration of the central idea. Like frames, the chapters propose new perspectives that give rise to unprecedented associations between famous figures and their ideas—Ptolemy, Strabo, Kant, Humboldt, Vidal de La Blache, to name a few. Regrouped through new arrangements, these figures and ideas sometimes come closer together, sometimes further apart, although they are never conceived as determining one another. The continuities and transformations revealed by these frameworks also suggest new keys for interpreting the development of this singular way of thinking about the world, to which the ancient Greeks associated the evocative and polyphonic word grafia (drawing, mark, inscription, record).\u003c\/p\u003e\n\n \u003cp\u003eBecause of its concise form and the pleasure it provides, reading Quadros Geográficos is like listening to a piece of music. The book can be skimmed through in its entirety to get a sense of the whole. Given the sophistication of its arguments, however, it deserves to be read and performed repeatedly, lingering over the phrases, passages, and connections. The arrangement's structure is that of a theme with variations. After the initial exposition, the fundamental idea is reiterated, with alterations, and developed in a sequence of episodes that summon new \"voices\" to present different statements on the same theme. 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The way we think about space matters. It changes our understanding of the world, our attitudes toward others, our policies. It affects, for example, how we understand globalization, how we approach cities, how we develop and practice a sense of place. If time is the dimension of change, then space is the dimension of the social: the contemporary coexistence of others. This is its challenge, which has been consistently avoided. *For Space* pursues this discussion through philosophical and theoretical engagement, as well as the expression of personal and political reflections. Doreen Massey raises questions such as: how best to characterize these so-called spatial times, how these implicit spatial assumptions shape our politics, and how we might develop a responsibility for place beyond place. “The fundamental argument of this book is that how we think about space matters,” the author states. “Space is an implicit dimension that shapes our structuring cosmologies. 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Serious, yet sometimes irreverent, it is a necessary manifesto, one that compels us to reimagine spaces for this time and confront its challenges.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175144014076,"sku":"9788528613070","price":74.9,"currency_code":"BRL","in_stock":true}]},{"product_id":"ordenamento-territorial","title":"Territorial planning","description":"Spatial Planning: Organizing and Rationalizing Areas on Sustainable Basis Spatial Planning: A collection of texts with different approaches in the Brazilian context highlights the importance of the topic and its connection with knowledge of geography, contributing to environmental studies. The book presents some specific objectives. In environmental analysis, the purpose is to identify the physical, biotic, and anthropic frameworks of a given environmental system, highlighting the behavior and functions of its elements. 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