{"title":"David Ogilvy","description":"\u003cp\u003eDavid Ogilvy nasceu em 1911, na Inglaterra, e morreu em 20 de julho de 1999. Trabalhou na agência que fundou, inspirando diretamente o mundo da publicidade, de 1948 a 1988, e continuou a inspirá-lo até seus últimos dias. Dedicou meio século à construção de uma grande obra para o mundo da comunicação, do marketing, da administração, da inteligência.\u003c\/p\u003e","products":[{"product_id":"confissoes-de-um-publicitario","title":"Confessions of an advertiser","description":"\" \u003cp\u003e\u003cstrong\u003eDavid Ogilvy left in the pages of \u003cem\u003eConfessions of an Advertising Executive\u003c\/em\u003e one of the most solid and lasting legacies for the profession and business of communications and marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e With intelligence and boldness, drawing on his experience in various professions, and later in the service of major brands and in managing the agency he founded, Ogilvy creates—or revives—the foundations for success in creating major campaigns, winning and retaining clients, being a successful professional on both sides of the counter, and leading an agency toward leadership.\u003c\/p\u003e\n\n \u003cp\u003eOgilvy takes the reader into the intimate process of creating ideas, developing people, and respecting partners, adversaries, and consumers. He openly shares the ever-applicable \"recipes\" that have led some brands to run highly effective campaigns with small budgets—for example, the Hathaway shirt campaign—or to become iconic concepts in their categories—like Dove—or to skyrocket sales—like the tourism campaigns in the United States and France.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159441424636,"sku":"9788528615173","price":74.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/ca090757771593af8f9e870f730a8d6b_9c174a80-c930-49bd-b0bf-056f9bde5601.jpg?v=1783708149"},{"product_id":"confissoes-de-um-publicitario-1","title":"Confessions of an advertiser","description":"\u003cp\u003e \u003cstrong\u003eWritten by David Ogilvy, one of the world's most successful advertisers and a creative genius, \u003cem\u003eConfessions of an Advertising Man\u003c\/em\u003e returns to bookstores in a revised edition, bringing together valuable and useful advice for achieving success in the world of communications and marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eDavid Ogilvy opened his own advertising agency in 1948 and worked there for forty years. In \u003cem\u003eConfessions of an Advertising Man\u003c\/em\u003e , a book that revolutionized the advertising market in the 1960s, Ogilvy uses his experience in various professions and in managing the agency he founded to lay the foundations for success in creating major campaigns, acquiring and retaining clients, and the art of leading an agency to leadership.\u003c\/p\u003e\n\n\u003cp\u003e Considered the father of modern advertising, Ogilvy lays out in this book the fundamentals that made him a reference in the field and writes letters revealing everything from the process of creating ideas to tips for writing promotional texts and advice on positioning with clients and competitors.\u003c\/p\u003e\n\n \u003cp\u003eNothing escapes the author, who shares the best way to behave as a good advertiser and as a consumer and categorically affirms the importance of market research in campaign development. Bringing together Ogilvy's pioneering ideas and inspiring philosophy, this is not just a book about advertising, but a true lesson in people management and ethics in the workplace.\u003c\/p\u003e\n\n\u003cp\u003e Far from being dated, the bold and intelligent \u003cem\u003eConfessions of an Advertiser\u003c\/em\u003e contains a method that still proves applicable today, both for winning over and retaining loyal consumers. It's one of the most solid and enduring legacies for the profession and the business of communications and marketing.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176192098556,"sku":"9786556700489","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a34c19643bbe84061e0a70644b00bdc3.jpg?v=1778322060"}],"url":"https:\/\/www.record.com.br\/en\/collections\/david-ogilvy.oembed","provider":"Editora Record","version":"1.0","type":"link"}