{"title":"Donny Deutsch","description":"","products":[{"product_id":"a-grande-ideia-monte-seu-proprio-negocio-conquiste-sua-liberdade-seja-um-vencedor","title":"The big idea: start your own business, achieve your freedom, be a winner","description":"Great ideas are always around us. Many people have thought of innovations that no one had ever imagined before. In every case, the idea stemmed from a need, something missing, a frustration, a desire to make life easier, or a little better. Usually, the ideas are obvious. But it took people with desire and motivation to make them a reality. When Howard Schultz realized that Italian cafés offered an environment as comfortable as a living room, he didn't know that from this observation would emerge Starbucks, the most famous chain of its kind. The same happened with Fred Smith when he wrote his undergraduate thesis on the potential of fast delivery in the business world. Despite being discredited by his professors, his study gave rise to FedEx, whose revenue is around $27 billion per year. What both cases have in common is a need to be met. Neither had the money or the experience. There was only The Big Idea. In this book, Donny Deutsch, host of the CNBC program The Big Idea, provides an essential guide for entrepreneurs seeking their much-desired success. Based on the conviction that insight into one's own business often comes from observation and the search for solutions to everyday problems, The Big Idea presents a 12-step program, ranging from identifying an untapped market niche, through tips for developing the new company's culture, to ways to raise capital and build a network. Deutsch offers insight into the obstacles that will be encountered along the way, such as fear of failure and lack of confidence. With inspiring—and even curious—stories of ordinary people who, with courage, achieved their dreams and founded million-dollar companies, The Big Idea is essential reading for entrepreneurs seeking financial independence.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175794327804,"sku":"9788576842163","price":69.9,"currency_code":"BRL","in_stock":true}]}],"url":"https:\/\/www.record.com.br\/en\/collections\/donny-deutsch.oembed","provider":"Editora Record","version":"1.0","type":"link"}