{"title":"Eduardo Moreira","description":"\u003cp\u003eEduardo Moreira é graduado em engenharia pela PUC-Rio e estudou economia na Universidade da Califórnia, em San Diego. É ex-banqueiro de investimentos. Foi eleito, em 2013, pela revista Época Negócios, um dos quarenta brasileiros de maior sucesso com menos de 40 anos, e pela revista Investidor Institucional, em 2016, um dos três melhores economistas do Brasil. É autor de diversos livros, entre eles os best-sellers Encantadores de vidas, Desigualdade, Economia do desejo e Travessia. Em 2019, foi um dos vencedores do prêmio Vozes da Resistência, oferecido pela Câmara dos Deputados em Brasília.\u003c\/p\u003e","products":[{"product_id":"desigualdade-caminhos-para-uma-sociedade-mais-justa","title":"Inequality \u0026amp; Pathways to a Fairer Society","description":"\"\u003cp\u003e \u003cstrong\u003eWhy is wealth distribution, not pension reform, the way for Brazil to resume growth?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e“After spending twenty years in the financial market, Eduardo Moreira realized he was “looking in the wrong direction”; and, more seriously, “he was one of those responsible for the biggest problem the world has faced for centuries”: inequality.\u003c\/p\u003e\n\n \u003cp\u003eThe book presents the circuits that connect this formidable factory of inequalities in which we live. In accessible language, it explains the concepts of income redistribution, income and wealth taxes, the role of growth in wealth generation, the issue of private property, the role of private banks, and the \"cruelty\" of the government's debt mechanism, which generates money for a \"select group\" of community members but does not generate wealth for nations.\u003c\/p\u003e\n\n\u003cp\u003e The book analyzes the true meaning of \"wealth,\" its creation and distribution, and its consequences on people's lives. Wealth without money cannot maintain a strong and vibrant community; and money without wealth has no value, the author asserts.\u003c\/p\u003e\n\n \u003cp\u003eDrawing on Karl Polanyi ( \u003cem\u003eThe Great Transformation\u003c\/em\u003e ), the author points out that there are mechanisms that act to cushion the effects of wealth concentration. In a democratic society, where the political system represents the interests of society as a whole, the state can act to redistribute income by implementing social policies and adopting a tax system that proportionally impacts the income, profits, assets, and inheritance of the wealthiest (as is the case in northern European countries).\u003c\/p\u003e\n\n\u003cp\u003e This book is essential in Brazil. We are the most unequal nation in the world; we have a slave-owning past; and we haven't even faced the inequalities of the 19th century yet.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Eduardo Fagnani - Professor at the Institute of Economics at Unicamp, researcher at the Center for Trade Union and Labor Studies (CESIT) and coordinator of the Social Policy Platform network.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159314055420,"sku":"9788520013939","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3d61a96e80faf312a0a2958696169d63_57538279-d9f3-48f2-898b-088ee729b35c.jpg?v=1776892313"},{"product_id":"o-que-os-donos-do-poder-nao-querem-que-voce-saiba","title":"What those in power don't want you to know","description":"\" \u003cp\u003e\u003cstrong\u003eThe hard truths of the capitalist system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Using accessible language, Eduardo Moreira, who has been cited by icons of the Brazilian left – such as Luiza Erundina, Fernando Haddad, Guilherme Boulos and Ciro Gomes – offers, in \u003cem\u003eWhat the Power Holders Don't Want You to Know\u003c\/em\u003e , ways for readers to discover for themselves why being well-informed is valuable – a real, tangible and even financial value.\u003c\/p\u003e\n\n\u003cp\u003e The author offers tools for everyone to understand how capitalism—\"a model that intrinsically depends on mass misinformation\"—and the lucrative world of finance work. He discusses how the system manipulates ancestral feelings, common to all people, to sell more products and services. He also analyzes the best aspects of both the capitalist and socialist systems.\u003c\/p\u003e\n\n \u003cp\u003eWithout falling into dogmatism or preconceived notions, Eduardo Moreira presents the harsh truths that the rich and powerful seek to conceal through astronomical spending on advertising and the purchase of influence to further their own interests. Aiming to contribute to the development of critical, genuine, and emancipated thinking, the author shares with readers his discoveries throughout his professional and personal life about the political, economic, and financial system in which we live.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159314088188,"sku":"9788520014073","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/bb154414f19d7afa70eb0602e06eb9ee.jpg?v=1776897909"},{"product_id":"economia-do-desejo","title":"Economy of desire","description":"\"\u003cp\u003e \u003cstrong\u003eWhy Neoliberalism Won't Lead Us to a More Just Society\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eFollowing his bestsellers \u003cem\u003e\"Inequality\"\u003c\/em\u003e and \u003cem\u003e\"What the Power Brokers Don't Want You to Know\u003c\/em\u003e ,\" in \u003cem\u003e\"Economy of Desire\u003c\/em\u003e ,\" Eduardo Moreira reveals why the idea that the State should be more concerned with the economy than with meeting citizens' basic needs is economically unsustainable. To this end, he conceptualizes the economy of desire: one that operates with incessant lack, which is even responsible for the high consumption of superfluous goods by a certain segment of society, while another segment remains in poverty or below the poverty line. According to the author, for Brazil to become a poverty-free country, a step toward an economy of necessity is necessary. This way, everyone's basic needs will be met and the economy will become stronger.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Blurb text by Frei Betto and preface by Luiz Gonzaga Belluzzo.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159314219260,"sku":"9788520014141","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8ef4a6cb734ea453299aabcd26fd5792_b287c24c-6129-4827-9524-9ffb2f396e51.jpg?v=1776895163"},{"product_id":"investir-e-para-todos","title":"Investing is for everyone","description":"With simple and straightforward writing, Eduardo Moreira, author of the bestseller *Enchanters of Lives*, demystifies the financial market and explains basic financial principles, such as: investment alternatives and the different characteristics of stocks and fixed-income securities; government bond options available on the market; real estate funds; the relationship between risk and return; and the perfectly accessible universe of interest rates. Using simple examples and real-life cases, the author shares with readers the experience gained over two decades of work in the financial market and offers, in an accessible way, basic and essential lessons on how to invest money intelligently and responsibly.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159417405692,"sku":"9788501101068","price":59.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/736c1a30009cdfd8b9c6e4de5a0a93c7.jpg?v=1776890648"},{"product_id":"travessia-1","title":"Crossing","description":"\"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eTravessia: de bancoiro a companhia\u003c\/em\u003e , the newest book by economist Eduardo Moreira, tells the life story of a man in parallel with the history of Brazil, in his journey from banks to left-wing political activism.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Most Brazilians don't grasp the true extent of the poverty and misery that exist in our country. It's well known that Brazil is one of the most unequal nations in the world. But reading statistics and newspaper headlines is one thing; actually entering the country and witnessing it all is another. Eduardo Moreira traveled to forgotten corners and marginalized populations, and thus experienced a truly revolutionary journey in his life.\u003c\/p\u003e\n\n \u003cp\u003eIf any citizen would be shocked by the atrocities to which the poorest populations are subjected in their daily lives, imagine what it was like for a former banker to experience these atrocious realities so far removed from his privileged background for seasons. What Eduardo Moreira witnessed was deeply impactful and transformative. So transformative that it turned him, a former banker, into a comrade, an ally, and a social activist in the fight for equality.\u003c\/p\u003e\n\n\u003cp\u003e Many people wonder what made Eduardo Moreira change so radically. With this unique, disconcerting account, we not only understand his trajectory but also question our own. How can we be more useful or even more active Brazilian citizens? How can we become more empathetic human beings?\u003c\/p\u003e\n\n \u003cp\u003eThe reality check, the insights, and even the epiphanies shared here allow us to reach the same understanding as the author, without experiencing everything he faced firsthand. Through his account, we are exposed to the everyday details of hunger and the battles fought over resource scarcity—whether water or land. We learn that there are Brazilian territories where the more affluent resort to methods of mass murder of the neediest, where chemical warfare is even carried out against children. Eduardo Moreira reminds us of the (absurd) origin of the term \"grilagem\" (land grabbing) and informs us about the (beautiful) egalitarian strategy of quilombola and indigenous communities and the strength behind the MST's motto: \"Occupy, resist, and produce.\"\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003e\"Travessia: de bancoiro a companhia\"\u003c\/em\u003e is a crusade by Eduardo Moreira that resonates deeply and intimately with every reader of the work. If it was impossible for him to return from this journey the same, it is also impossible for the reader to finish the book as the same person.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159575642364,"sku":"9786558020486","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9267f5b4765bb10c93a85e89e7a899e0_acdcc981-3f0f-41ee-9e72-635d63a5ad40.jpg?v=1776898954"},{"product_id":"o-encantador-da-montanha","title":"The Mountain Enchanter","description":"Author of the bestseller *Enchanters of Lives*, Eduardo Moreira ventures into fiction to tell the story of Polio and his journey toward self-discovery. In short, moving chapters, the author narrates the young man's encounter with the wise Laervas, a master who will become his friend and apprentice, and with whom he will find, in the simplicity of nature, the paths to self-understanding and self-replacement in the world. In this insightful metaphor for the process of personal maturation and understanding of humanity, Eduardo invests in prose whose texture constitutes a powerful invitation to meditation.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159834181884,"sku":"9788501402820","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8d9cd1253e80ba41ab200e08ff10bce3.jpg?v=1776897823"},{"product_id":"a-intencao-primeira","title":"The First Intention","description":"\u003cp\u003e \u003cstrong\u003eIn \u003cem\u003eThe First Intention\u003c\/em\u003e , Eduardo Moreira investigates the depth of Life, uniting quantum physics and spirituality. Foreword by Leonardo Boff.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFirst Intention\u003c\/em\u003e is a transformative work that challenges our conventional worldview, allowing us to transcend the limits imposed by Cartesian logic and explore ways in which thought can connect with the mysteries surrounding our existence. It is an invitation to expand our minds and hearts.\u003c\/p\u003e\n\n \u003cp\u003eIn this powerful book, acclaimed author, playwright, and speaker Eduardo Moreira explores the connections between quantum physics and spirituality, leading us on a journey of understanding reality and ourselves. Proposing a journey through possible hypotheses about reality, Eduardo Moreira shows us, in an accessible way, how quantum laws can be interpreted in line with spiritual and philosophical principles. But he goes further: he exposes how capitalism is also largely responsible for our disconnection from ourselves.\u003c\/p\u003e\n\n\u003cp\u003e In his inspiring approach, the author encourages us to a deeper understanding of our relationship with the whole, enabling a broader understanding of Life. \u003cem\u003eFirst Intention\u003c\/em\u003e encourages us to question our beliefs and embrace our humanity, on a journey of constant evolution.\u003c\/p\u003e\n\n\u003cp\u003e This is a call to reconnect with our true essence, to live with more authenticity, compassion and love.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e“ \u003cem\u003eThe First Intention\u003c\/em\u003e is a remarkable work, perhaps the synthesis of a human being with a brilliant mind and heart, who dares to investigate the depth of Life with intelligence, sensitivity and spirituality.” – Marco Schultz\u003c\/p\u003e\n\n\u003cp\u003e \"When a person approaches a certain and relative fullness of life in biological, emotional, intellectual, and spiritual terms, they are seized by an inner voice stronger than themselves. [...] This moment has arrived for Eduardo Moreira. \u003cem\u003eFirst Intention\u003c\/em\u003e demonstrates his courage to think for himself, drawing on all his accumulated life experiences and various fields of knowledge.\" – Leonardo Boff\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175493026044,"sku":"9786558020929","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a5420ebf5a1d91a93cdbe7759e308f7f_8de089f8-90d1-4a60-8f67-84f32779120d.jpg?v=1776899666"},{"product_id":"o-encontro-um-romance-filosofico-sobre-o-sentido-da-vida","title":"The Encounter: A Philosophical Novel about the Meaning of Life","description":"THE NEW NOVEL FROM THE AUTHOR OF THE BESTSELLER *ENCANTADORES DE VIDES*. Jonas is a successful young man in the financial market, holding a high-ranking position at a multinational company in New York. He lives for work, and his pace is frenetic. He has no time for anything, not for his family, not for himself. Until a serious accident makes him stop. To stop and reflect on his paths, his choices, his career and work, his love—in short, on life itself. Using cinematic language, the author invites us to think, philosophize, and question ourselves on various subjects. These are questions we all ask, have asked, or will ask at some point in our journey: Who am I really? What makes me happy? What am I looking for in life? Eduardo Moreira is the author of the bestselling *Encantadores de Vidas*, which has sold around 100,000 copies. He is also the author of *O Encantador da Montanha* and the financial guide *Investir é para Todos*.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175887323388,"sku":"9788501036377","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/65efa31846589e614f7e0e70753a9d71.jpg?v=1776890366"},{"product_id":"encantadores-de-vidas","title":"Enchanters of lives","description":"\"\u003cp\u003e Lessons from two masters to achieve goals with better health and quality of life.\u003c\/p\u003e\n\n\u003cp\u003e There's nothing pleasant about a fall. But it was after two falls that Eduardo Moreira restructured his life and began a journey that would lead him to meet two men who would change the way he saw people, relationships, and limitations: Nuno Cobra and Monty Roberts. One, a charmer of people. The other, of horses. Together, \u003cem\u003eCharmers of lives\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e In this work, Eduardo Moreira presents the method of Monty Roberts, the horse whisperer who preaches affection and nonviolence to tame animals, and that of Nuno Cobra, a physical trainer for athletes and a proponent of the integration of body, mind, emotion, and spirit to reorganize and balance the body within a human comfort zone. The author shows how these masters became the pillars of his life.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eRoberts and Cobra entered Eduardo's life at a critical moment. While mounting a skittish and nervous mare, Eduardo was thrown to the ground. Months of pain and recovery didn't discourage him: the only thing on his mind was how to tame the animal without causing it suffering. Great tenacity and willpower led him to meet Monty Roberts, the world's leading authority on non-violent horse training. From him, Eduardo learned a new way of seeing the relationship between humans and animals. And, from that moment on, a new way of living. The round pen, a kind of riding arena for horse training, is an allegory of the world: one must enter it confidently, but not arrogantly; prepared to establish communication with the other, but never in a position of superiority. Partnership and understanding are fundamental.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eBack in Brazil, in a race to escape the rain and catch a taxi, he suffered another blow, nearly costing him his foot: seven bones were broken and dislocated. Thus entered history as Nuno Cobra, who had been Ayrton Senna's physical trainer. The road to recovery was incredible. Within two months, Eduardo had removed his cast and was walking without the aid of crutches.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e In \u003cem\u003eEncantadores de Vidas\u003c\/em\u003e , Eduardo Moreira shares with readers the lessons learned from the two mentors, who develop their crafts based on similar principles - calm and common sense - to achieve their goals.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175903609084,"sku":"9788501099341","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f7e4b3cd338c060f273323f96de8f7ad.jpg?v=1776899518"},{"product_id":"o-guia-definitivo-para-empreender-com-sucesso","title":"O guia definitivo para empreender com sucesso","description":"\u003cp\u003e\u003cstrong\u003eEduardo Moreira reúne conceitos práticos, conhecimentos científicos e lições reveladoras para conduzir os leitores a uma jornada de sucesso no mundo dos negócios.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEm \u003cem\u003eO guia definitivo para empreender com sucesso\u003c\/em\u003e, o renomado palestrante, ex-banqueiro de investimentos, apresentador e autor de inúmeros best-sellers, Eduardo Moreira, compartilha com você, de maneira totalmente transparente, tudo o que aprendeu até hoje em sua jornada profissional.\u003c\/p\u003e\n\u003cp\u003eNeste livro acessível, escrito em tom de uma conversa franca e direta, você terá acesso a ferramentas essenciais e estudos de caso reais de grandes marcas, que o ajudarão a ter uma compreensão profunda sobre oportunidades, estratégias eficazes e práticas que garantam o crescimento sustentável da sua empresa.\u003c\/p\u003e\n\u003cp\u003eDestinado às pessoas que já estão empreendendo há anos e também às que estão começando agora a modelar o próprio negócio, este livro oferece – a partir de dados científicos, insights valiosos e uma abordagem prática – métodos fundamentais para transformar sonhos em realidade.\u003c\/p\u003e\n\u003cp\u003eMergulhe na ciência por trás do empreendedorismo e tenha como mentor Eduardo Moreira, o fundador do Instituto Conhecimento Liberta (ICL) e do ICL Notícias. O guia definitivo para empreender com sucesso é o mais completo livro sobre formação em empreendedorismo que você vai encontrar.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":48517212733692,"sku":"9786558021568","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/64cbba3a54d419e726005d6efa9a4a8f.jpg?v=1776892347"},{"product_id":"e-so-um-jogo","title":"É só um jogo","description":"\u003cp\u003e\u003cstrong\u003eEduardo Moreira, fundador do Instituto Conhecimento Liberta (ICL), rompe todas as convenções literárias para criar algo inédito: um teatro ontológico entre a racionalidade da máquina e a vulnerabilidade humana. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDepois de \u003cem\u003eA intenção primeira\u003c\/em\u003e, livro que levou Eduardo Moreira a ser finalista do Prêmio Jabuti, \u003cem\u003eÉ só um jogo\u003c\/em\u003e oferece um segundo movimento no questionamento da realidade fragmentada onde vivemos e construímos nossas relações. Dessa vez, a reflexão se dá através de um diálogo entre um sujeito em busca de sentido e uma inteligência artificial – que, paradoxalmente, se mostra muito mais humana do que se esperaria de uma máquina.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eÉ só um jogo\u003c\/em\u003e é uma obra ousada. Dramatiza pela primeira vez um protagonista-máquina que assume desejos, interesses e visão de mundo construída a partir de uma inteligência artificial. Ao dialogar com um dispositivo que se mostra híbrido, um corpo inorgânico que simula uma mente orgânica, Eduardo Moreira dá um passo além da compreensão das novas relações humanas que surgem com o advento de prompts e algoritmos cada vez mais surpreendentes.\u003c\/p\u003e\n\u003cp\u003eLonge de se inspirar em produções que investem na distopia ultratecnológica para ilustrar a interação entre humanos e computadores, o autor desafia as formas convencionais da ficção científica através de uma dramaturgia simples e de fácil apreensão. Assim, \u003cem\u003eÉ só um jogo\u003c\/em\u003e encena uma disputa entre realidade e virtualidade que está acontecendo agora, mediada pelas multitelas, na palma da mão e na intimidade da vida doméstica. O futuro chegou. E isso pode ser mais perigoso do que parece.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":48519313719548,"sku":"9786558022091","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3d65fdfec2f01174d896cfec3997f0eb_38df6476-b90d-4032-ab7c-f216e872ca2b.jpg?v=1776895761"}],"url":"https:\/\/www.record.com.br\/en\/collections\/eduardo-moreira.oembed","provider":"Editora Record","version":"1.0","type":"link"}