{"title":"Frank Sennett","description":"","products":[{"product_id":"o-negocio-do-seculo-a-historia-do-groupon","title":"The Deal of the Century: The Groupon Story","description":"Known for his unusual pronouncements, unkempt hair, and wrinkled shirts, Andrew Mason led one of the most brilliant and unconventional companies ever, during its most turbulent period. This period is chronicled in The Deal of the Century: The Groupon Story. From the initial idea, scorned by many, to Google's $6 billion purchase offer—which Mason promptly rejected—to the point where Groupon reached a value of $16 billion, the book shows how an easily copied business model based on exorbitant spending became a company with one of the most successful IPOs in history.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175436337404,"sku":"9788576845980","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/909aa6242cddfd60280ce265d2c69d59.jpg?v=1777633121"}],"url":"https:\/\/www.record.com.br\/en\/collections\/frank-sennett.oembed","provider":"Editora Record","version":"1.0","type":"link"}