{"title":"Frans Johansson","description":"","products":[{"product_id":"o-efeito-medici","title":"The Medici Effect","description":"A team of researchers discovers how to read the minds of monkeys. A chef combines unexpected ingredients like sea urchins and lollipops to transform the culinary world. An engineer uses the exploratory behavior of ants to develop surveillance patterns for unmanned aerial vehicles in war zones. What these pioneers have in common is not only the creative nature of their ideas, but also how they made them possible. According to Frans Johansson, innovators are changing the world by penetrating the Intersection: a place where concepts from diverse fields and cultures meet and collide, producing an explosion of extraordinary new discoveries. Johansson calls this proliferation of ideas the \"Medici Effect\"—referring to the remarkable artistic and cultural evolution sparked by the Medici banking family during the Italian Renaissance. We can all create the Medici Effect, because we can all reach the Intersection. The advantage will be those with an open mind and the resolve to go beyond their own field of expertise. To do so, simply actively seek out connections between ideas. In this fascinating book, the author reveals how it is possible to find intersections in our own lives and transform thoughts into groundbreaking innovations through three driving forces: the movement of people, the convergence of scientific disciplines, and the continuous improvement of computing. The Medici Effect is filled with brilliant stories about intersections between fields as diverse as science, business, art, and politics. Using numerous examples, the book addresses the importance of breaking down associative barriers and evaluating problems from new perspectives, randomly but objectively combining diverse concepts, moving away from known networks and venturing into unknown ones, and going beyond failures to make intersectional ideas happen. \"The Medici Effect is one of the most insightful books on innovation I have ever read. Its assertion that breakthrough discoveries occur at new intersections should guide innovators in all fields.\" - Clayton M. Christensen, Professor of Business Administration, Harvard Business School \"The diversity of ideas and experiences yields the extraordinary fruit of invention. In The Medici Effect, Johansson presents this simple notion in an entertaining, informative, and highly valuable way.\" - Dr. Gil Amelio, technologist, inventor, corporate leader, and former chairman and CEO of Apple Computer","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159446470908,"sku":"9788576842040","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/7a78353f07879611c086235b48ab863e.jpg?v=1778322894"}],"url":"https:\/\/www.record.com.br\/en\/collections\/frans-johansson.oembed","provider":"Editora Record","version":"1.0","type":"link"}