{"title":"Gerald A. Michaelson","description":"","products":[{"product_id":"sun-tzu-a-arte-da-guerra-para-gerentes","title":"SUN TZU - THE ART OF WAR FOR MANAGERS","description":"In peace, prepare for war; in war, prepare for peace. The art of war is of vital importance to the state. This is how the remarkable Chinese document, written some 2,500 years ago, begins, recording the wisdom of Sun Tzu, a philosopher turned general. Sun Tzu's advice can be applied in different ways and to various fields of human knowledge. In SUN TZU - THE ART OF WAR FOR MANAGERS, Gerald Michaelson brings together fifty rules for strategic thinking and brings them to the present, teaching the best way to apply them to business administration. Aware of the importance of Sun Tzu's work for business, Michaelson—one of the general's most important scholars and interpreters—decided to retranslate his work. SUN TZU - THE ART OF WAR FOR MANAGERS presents, in addition to the new translation, insertions from other versions and a more concise and simplified text. Michaelson reorganized Sun Tzu's ideas, separating them into quick lessons, lasting no more than ten minutes, capable of increasing professional and personal success. SUN TZU - THE ART OF WAR FOR MANAGERS compares the many existing versions and thus clarifies points of Sun Tzu's philosophy that remained obscure. The result of Gerald Michaelson's years of work, specifically aimed at managers, CEOs, and other administrators, is a text that facilitates the understanding of Eastern wisdom and its subsequent application to business strategies. Gerald Michaelson has a long and successful career in the business world. He was vice president of Magnavox and a renowned scholar of Sun Tzu's work. His articles on the application of military strategies to management are regularly published in specialized journals.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174509297916,"sku":"9788501062475","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8a074cb7c6cbc40ceca08a2098c6131f_2a6371cc-4fe8-4a4e-92b0-bab9993e6445.jpg?v=1778325607"}],"url":"https:\/\/www.record.com.br\/en\/collections\/gerald-a-michaelson.oembed","provider":"Editora Record","version":"1.0","type":"link"}