{"title":"Gerd Gigerenzer","description":"","products":[{"product_id":"o-poder-da-intuicao","title":"The power of intuition","description":"\"A revolution in cognitive science, a major blow to the logical approach to human rationality.\" - Herbert Simon - Nobel Prize winner in Economics \"Before his research, this subject was seen as a silly superstition. Gigerenzer manages to show how intuition works and how people can take advantage of it.\" The New York Times *The Power of Intuition* explains how we make choices and judgments based on our instincts. Professor and psychologist Gerd Gigerenzer shows where our intuition comes from and the role it can play in decisions ranging from a professional choice to the person we want to meet. Gigerenzer conducted in-depth research on human intuition, especially regarding the attitude we adopt when faced with a dilemma. Various factors (natural and social) that influence mental functioning were explored through real-life examples and analogies about the workings of nature (such as ants choosing the most appropriate paths to build their own habitat) to demonstrate what intuition is: a quick thought that instantly reaches consciousness. \"People don't usually know why they have that feeling, but intuition is strong enough to make an individual act when they feel it. My research indicates that intuition is based on simple rules to follow and cannot be calculated.\" The study, which was the main inspiration for Malcolm Gladwell's bestseller Blink, takes us step by step through the science of better decisions and teaches that the secret is not to absorb information, but to discard it, intuitively discovering which ones are unnecessary. Gigerenzer shows how we have refined our cognitive, emotional, and social knowledge throughout history. This knowledge consists of empirical methods that, free from the rigidity of logical dogmas, have developed in line with human evolution. Social intelligence, for example, refers to powerful experiences such as trust, disappointment, identification, interpretation, desires, and cooperation. Political and social transformations, positive or otherwise, often originate from these factors, not from logical thinking. An individual who seeks to make the best decision and makes a mistake from a rational perspective may demonstrate high cognitive intelligence.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174930497788,"sku":"9788576841401","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/de399bc5be4664d9928dc2b8663b753b_fad5574d-7fa0-4180-9811-3019cc74b0af.jpg?v=1778320068"}],"url":"https:\/\/www.record.com.br\/en\/collections\/gerd-gigerenzer.oembed","provider":"Editora Record","version":"1.0","type":"link"}