{"title":"Guy Kawasaki","description":"\u003cp\u003eGuy Kawasaki é o mentor da Canva, serviço de design online e membro executivo da Escola de Negócios Haas, da Universidade da Califórnia, em Berkeley. Ele já foi executivo da Apple e assessor especial do CEO da unidade de negócios da Motorola, na Google. Guy também atuou na fundação de diversas empresas de fabricação de computadores e, por meio de seus livros antigos, orientou milhares de pessoas que realizaram o sonho de começar um empreendimento. Dentre seus diversos livros aclamados estão Encantamento, Como enlouquecer seus concorrentes e A arte das redes sociais.\u003c\/p\u003e","products":[{"product_id":"a-arte-das-redes-sociais","title":"The art of social media","description":"\u003cp\u003e \u003cb\u003eFor young people, entrepreneurs and anyone interested in attracting attention online.\u003c\/b\u003e\u003c\/p\u003e\n\n\n \u003cp\u003eIn this globalized and competitive world, it's clear that social media is the \"thermometer\" that determines the success or failure of any business being promoted, be it a business, a product, or yourself. And there are countless experts, authors, and consultants eager to guide you. However, there's no one better at this than Guy Kawasaki, the legendary former Apple executive and one of the pioneers of business implementation through blogs, Twitter, Facebook, Tumblr, and more. With Peg Fitzpatrick, his colleague at Canva, Guy wrote \u003ci\u003e*The Art of Social Media\u003c\/i\u003e *, which has already become the essential guide for those seeking to optimize and maximize their time, effort, and money—that is, all of us. The authors offer excellent recommendations on what should and, most importantly, what shouldn't be done on the internet's digital channels, whether for corporate or individual use.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176649572604,"sku":"9788568905319","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/0527aa50191866e2b88da289fd5d7c63.jpg?v=1778318813"},{"product_id":"a-arte-do-comeco-2-0","title":"The Art of Beginning 2.0","description":"\" \u003cp\u003e\u003cstrong\u003eRevised, expanded, and newly translated edition of Guy Kawasaki's entrepreneurship classic.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Guy Kawasaki, the world's most original business strategist, shares his latest insights and suggests best practices for social media, crowdfunding, cloud computing, and all the essential tools for those starting a new service, project, or company. Guy understands the enormous changes in the business world over the last decade: many of the essential basics for establishing a foothold in the market have become easier, more accessible, and more democratic. Business plans are no longer necessary; social media is the new PR and advertising. Crowdfunding is a viable alternative to investor pitching; cloud computing provides the basic, profitable infrastructure for almost any new venture.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eThe Art of the Start 2.0\u003c\/em\u003e will show you how to effectively implement each new tool and help you master the challenges that remain: building a strong team, creating a great product or service, and defeating the competition. This book will guide you through putting every idea into practice, using an art previously mastered by few: the art of the start.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176651309308,"sku":"9788568905326","price":94.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/0abdaa04096928a58d56f77fcb3a6c5d.jpg?v=1778325457"}],"url":"https:\/\/www.record.com.br\/en\/collections\/guy-kawasaki.oembed","provider":"Editora Record","version":"1.0","type":"link"}