{"title":"Harry Beckwith","description":"","products":[{"product_id":"venda-se","title":"For sale","description":"Sell Yourself is a collection of three books on sales techniques, professional development—with tips for recent graduates—and lessons on etiquette and behavior. Realizing that combining these three topics would constitute the perfect formula for building a successful career, Harry and Christine dedicated themselves to writing this book. Based on the assumption that we are constantly judged by appearance, the Beckwiths created a guide that teaches how to build and cultivate your image effectively and convincingly. They present a collection of over 160 tips in short texts, so the reader learns how to utilize personal skills and make a positive and confident impression.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174491078908,"sku":"9788576841845","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e1e908f45e03007534269168078e89a3.jpg?v=1778312587"},{"product_id":"vendendo-o-invisivel","title":"Selling the invisible","description":"Based on the premise that customers are interested not only in quality but in establishing a relationship with their suppliers, the author presents success stories and failures to illustrate the power of the brand and the importance of focus in strengthening relationships with customers and standing out in the market.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174491242748,"sku":"9788576842255","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/63559c72ee63470684eacdbe6d853381_0829b24d-d5eb-4cfd-97ce-970d3f0a7c6e.jpg?v=1778318269"},{"product_id":"o-toque-invisivel","title":"The invisible touch","description":"With insight and intelligence, Harry Beckwith continues the teachings of Selling the Invisible and shows how a service company can stand out in the market. The service sector presents a unique characteristic: products cannot be seen or touched. The consumer is offered an experience, and to make it truly exceptional, the author teaches how to implement the best strategies to attract customers through four key concepts: price, brand, presentation, and relationship. Beckwith's text, structured in short stories, is dynamic and captivates the reader from the first to the last page.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174491406588,"sku":"9788576842262","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/17f70dae78e2a5afa24efd04a711cb66_5bbc8066-5726-4fff-8aaa-896ea774d910.jpg?v=1781236910"},{"product_id":"o-que-os-clientes-amam","title":"What customers love","description":"Consumer needs are shaped by four social trends: information overload, declining trust, the strengthening of the service sector, and the desire to communicate and establish relationships. It is from these transformations that the author teaches how to build a brand and take advantage of market changes to ensure customer satisfaction and maintain loyalty.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175183270140,"sku":"9788576842378","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/c1f42e8f4678dec683323ba2d9a37603.jpg?v=1778323775"}],"url":"https:\/\/www.record.com.br\/en\/collections\/harry-beckwith.oembed","provider":"Editora Record","version":"1.0","type":"link"}