{"title":"Jay Conrad Levinson","description":"","products":[{"product_id":"marketing-de-guerrilha","title":"Guerrilla marketing","description":"Revised and expanded, the new edition of Guerrilla Marketing brings the latest in marketing—some timeless, some brand-new—and insights that can give you an edge in market battles. In Guerrilla Marketing, Jay Conrad Levinson offers an updated set of tactics for small and medium-sized businesses, including low-cost strategies for online sales, tips for using new technologies like podcasting, techniques for improving customer relationships, management and communication lessons, and what to expect from entrepreneurship. Marketing strategies are constantly evolving, and any change in a company's business can be positive. But to increase profits, it's necessary to understand these transformations and act accordingly. Guerrilla Marketing shows that traditional, tried-and-true marketing concepts shouldn't be forgotten, but new approaches will be crucial to outperforming your competitors. Truly revolutionary ideas are born of the art of observation: innovative marketers must be able to assimilate information from the media, competitors, customers, and world events, using it as raw material for persuasive campaigns. The revised edition of Levinson's classic presents the cutting-edge marketing strategies for the 21st century. It's war.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175480770812,"sku":"9788576843160","price":99.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2823c14772cabb7ba034adae3ce8e800_272420ea-c1dd-41c7-98e1-7843d1b612ba.jpg?v=1778321164"}],"url":"https:\/\/www.record.com.br\/en\/collections\/jay-conrad-levinson.oembed","provider":"Editora Record","version":"1.0","type":"link"}