{"title":"Jerry Della Femina","description":"","products":[{"product_id":"mad-men","title":"Mad Men","description":"A gossip-filled story, told from the perspective of someone in the advertising world, revealing the modus operandi of Madison Avenue during the golden age of advertising.\n\n Jerry Della Femina recounts his experiences over nearly 60 years of working in advertising. Born and raised in Brooklyn, he was a teenager with little education and entered the industry in 1952, at age 16, as an office boy for a traditional advertising agency called Ruthrauff \u0026amp; Ryan, at a time when agencies were divided by ethnicity and highly sectarian. He recounts how he started from scratch and fought for his first job as an advertising copywriter, and how he grew and established himself in the profession. \nThe \"mad men\" in this book are anything but crazy. They are intelligent, articulate men who represent the American dream. The author evokes a long-forgotten era, one of American self-confidence and optimism, and helps explain why the country has become a cultural icon. With a lighthearted text, Jerry Della Femina distracts and entertains, while showing the changes in the job market and in the United States during one of the most iconoclastic decades since the 1920s.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159394763004,"sku":"9788501093073","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/ad6c9bab6f47e51c50ef76551dcf4100_4f43fdf5-485a-4c92-a9af-c5eeb6c98d26.jpg?v=1778325903"}],"url":"https:\/\/www.record.com.br\/en\/collections\/jerry-della-femina.oembed","provider":"Editora Record","version":"1.0","type":"link"}