{"title":"Joan Dejean","description":"","products":[{"product_id":"o-seculo-do-conforto-quando-os-parisienses-descobriram-o-casual-e-criaram-o-lar-moderno","title":"The Century of Comfort: When Parisians Discovered Casual and Created the Modern Home","description":"Joan DeJean reveals the origins of the concept of comfort in Western society by analyzing a series of innovations that emerged in the French capital during the reigns of Louis XIV and Louis XV. In The Century of Comfort, the author shows how \"today's comfort-oriented life is a phenomenon with few precedents in Western history.\" The researcher describes how the modern home took shape, with its current room layout, the invention of the sofa, running water, and other inventions. According to her, architects, ancient artisans, and the inhabitants of 17th- and 18th-century Paris created the floor plans for residences and shaped our way of living within them. \"It was in this city and at this time (1670–1765) that comfort and informality emerged as priorities in domains ranging from architecture and fashion to furniture design and interior decoration,\" states DeJean. Today, it's hard to imagine a living room without a sofa. When the first known sofas appeared in the 17th century, the result was a radical redesign of interior space. A symbol of a new era of informality and comfort, the sofa emerged in a time known as the golden age of conversation. As the first piece of furniture designed for two people to sit together, it was also considered an invitation to seduction. During this same period, other changes occurred in interior spaces that we now take for granted, as if they had always existed: bedrooms, bathrooms, and living rooms. None of this would have happened without a group of visionaries—legendary architects, the first interior decorators, and the women who shaped the tastes of two successive kings of France: the Marquise de Maintenon, mistress of Louis XIV, and the Marquise de Pompadour, mistress of Louis XV. From then on, their revolutionary ideas would have a direct influence even in areas beyond the domestic sphere, from clothing to literature, as well as gender issues, changing the way people lived and related.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159478943996,"sku":"9788520009949","price":109.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/be13c711157286f284d8997ceb1b8013_a15e08c8-e436-4d0f-9c41-f9c445f0d875.jpg?v=1778314220"},{"product_id":"a-essencia-do-estilo","title":"The essence of style","description":"Diamonds, crème brûlée, and champagne are some of the objects of desire that owe their success to Louis XIV. The origins of these and other references to luxury and refinement are revealed by Joan Dejean in *The Essence of Style*. The book reveals how the patterns of consumption and behavior that are now synonymous with elegance and sophistication in the Western world were born. To this end, the author shows how the monarch transformed France into the world capital of glamour. \"Never before has a city dominated the empire of style and sophistication for more than a brief period. In the 1660s, Paris began a reign of luxurious living that continues to this day, even three and a half centuries later. All of this was possible because the French understood the importance of marketing: thus, when fashion became French, the fashion industry began, introducing new concepts, such as the season, that are still essential to the functioning of this industry today,\" explains the author. Joan Dejean, one of the greatest authorities on 17th-century French culture, recounts how the Sun King's actions made French fashion, gastronomy, and style famous for centuries and still influence the lives of people around the world. She tells curious stories about the origins of various customs, which seem to have originated with humanity but were the fruit of the mind of a visionary. One of the author's intriguing stories concerns one of today's greatest symbols of wealth: the diamond. It's already part of global culture to say they are eternal, but these precious stones were once considered insignificant until, in 1669, Louis XIV fell in love with them and acquired what is now known as the Hope Diamond. Since then, the jewel has spawned numerous legends. When the monarch ascended the throne, France was not yet synonymous with elegance. But by the end of his reign, the French were considered worldwide experts in good taste and style. Since then, France found another commercial niche and came to dominate the luxury market. A status maintained to this day through luxury brands like Cartier, Don Pérignon, and many others. The book presents the entire process of creating this image, still present in the global imagination and capable of inducing envy among the world's most important marketing professionals. As the author aptly observes, the Sun King's strategy in the past made possible the existence of nightclubs like the Stork Club, cafes and restaurants like Chez Panisse, stores like Bergdorf Goodman, and hairdressers like Cristophe de Beverly Hills.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175906820348,"sku":"9788520007297","price":89.9,"currency_code":"BRL","in_stock":false}]}],"url":"https:\/\/www.record.com.br\/en\/collections\/joan-dejean.oembed","provider":"Editora Record","version":"1.0","type":"link"}