{"title":"João Batista Melo","description":"","products":[{"product_id":"lanterna-magica-infancia-e-cinema-infantil","title":"Magic Lantern: Childhood and children's cinema","description":"In *Lanterna Mágica – infância e cinema infantil*, João Batista Melo explores the beginnings of children's cinema screenings, from 1900 to the present day. He analyzes the works already produced, discussing the moral and educational dimensions of narrative procedures over time. Delving into the history of literature, the author paints a panorama of the origins and development of fiction written for children. In the work, João Batista Melo also offers a bold analysis of Brazilian children's television programs and their cinematic byproducts. The relationship between cinema and children and their imagination is a topic that lacks study in Brazil. Batista Melo aims to fill this gap. \"Seeking and understanding the child who, then and now, enters the magical space of a movie theater was the driving force behind the reflections contained in *Lanterna Mágica*,\" explains the writer and director of several children's films. Considered by many to be part of the cultural industry, children's cinema, also in João Batista Melo's view, is not a simple expression of aesthetics. “This work, admittedly, considers art and media as instruments that produce and disseminate the ideology of the dominant economic system and it is also from this perspective, and not just from an aesthetic perspective, that the reading of cinematographic production for children is carried out here,” concludes the author.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159551820028,"sku":"9788520009697","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/1d6b6128a4a33dedde173eb5afc39377_693a9fe8-0766-4724-a3c5-f98683004d4e.jpg?v=1778312422"}],"url":"https:\/\/www.record.com.br\/en\/collections\/joao-batista-melo.oembed","provider":"Editora Record","version":"1.0","type":"link"}