{"title":"João Fernando Ferreira","description":"\u003cp\u003eJoão Fernando Ferreira é mestre em História pela Unesp\/Assis, e leciona na Universidade Federal do Mato Grosso do Sul (UFMS), campus de Aquidauana, onde  é coordenador do curso de História. Há vários anos é pesquisador de temáticas relacionadas ao futebol, dedicando-se ao estudo da história do futebol sul-matogrossense.\u003c\/p\u003e","products":[{"product_id":"a-construcao-do-pacaembu","title":"The construction of Pacaembu","description":"\"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe construction of Pacaembu\u003c\/em\u003e investigates the history of the emergence of one of the largest stadiums in Brazil in 1936, planned in a context of great development of the state capital, which crystallized the image of progress and innovation, based on an increasingly important commercial and industrial structure.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe construction of the Pacaembu Municipal Stadium epitomized a period of sedimentation of popular football. Its construction was the product of a context of urban and architectural reformulation, marked by the spirit of serving the development of an industrial order, which exhaustively sought to benefit the accumulation of capital.\u003c\/p\u003e\n\n\u003cp\u003e For the São Paulo government, a major promoter of these urban transformations, the Pacaembu Stadium went beyond the limits of a mere space for sports; more than that, it was the construction of a \"\"\"\"monument\"\"\"\" whose use would also serve political purposes, especially with the aim of legitimizing the current regime.\u003c\/p\u003e\n\n \u003cp\u003eThe construction of Pacaembu Stadium will be analyzed in this book from the perspective of its significance as a milestone in the popularization of soccer in Brazil and as an attempt by government intervention in soccer, constituting a form of control over the sport. Important questions will be raised and reconsidered here: What remains more vivid in the memory of São Paulo residents: the government's attempt to manipulate sports and the large crowds at civic celebrations held at Pacaembu, or the grand derby matches that drove fans to a true collective frenzy? Is soccer, as a cultural practice, truly susceptible to political manipulation? Did soccer meet the government's expectations as a mass-integrating force?\u003c\/p\u003e\n\n \u003cp\u003eDelving into the historical and cultural details of the era, \u003cem\u003eThe Construction of Pacaembu\u003c\/em\u003e shows that the stadium symbolizes much more than a football landmark. It epitomizes the connection between sports and public power, between architecture and politics, between mass control and attempts to legitimize power.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159631020284,"sku":"9788577530687","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/cadb138d633d92269f64b6f950a28b30_d943578e-0921-4eda-97ca-89fe11615a73.jpg?v=1779420007"}],"url":"https:\/\/www.record.com.br\/en\/collections\/joao-fernando-ferreira.oembed","provider":"Editora Record","version":"1.0","type":"link"}