{"title":"John Brooks","description":"\u003cp\u003eJohn Brooks (1920-1993) é escritor premiado, conhecido por suas contribuições para a revista \u003cem\u003eNew Yorker\u003c\/em\u003e como jornalista financeiro. Publicou livros sobre negócios e finanças, bem recebidos pela crítica especializada em Wall Street e no mundo corporativo. Além de \u003cem\u003eAventuras empresariais\u003c\/em\u003e, é autor de \u003cem\u003eOnce in Golconda\u003c\/em\u003e e de \u003cem\u003e­The Go-Go Years\u003c\/em\u003e, que perduram como clássicos.\u003c\/p\u003e","products":[{"product_id":"aventuras-empresariais","title":"Business adventures","description":"\"\u003cp\u003e \u003cstrong\u003eBill Gates' favorite business book, about big business failures.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e In 1991, Bill Gates asked his investor friend Warren Buffett to recommend a good business book. Buffett didn't hesitate: John Brooks's \u003cem\u003eAdventures in Business\u003c\/em\u003e . It was his favorite. And it soon became the Microsoft founder's favorite as well. In an article for the \u003cem\u003eWall Street Journal\u003c\/em\u003e , Bill Gates says that more than two decades after Warren recommended the book to him, it remains the best business book he's ever read. \"It's true that many businesses have changed, but the fundamentals haven't.\"\u003c\/p\u003e\n\n \u003cp\u003eOne of the case studies described in the book, which should be studied by everyone working in the technology industry, is that of Xerox. The company ignored the research area that developed the early Ethernet network and the first graphical user interface—what we now know as Windows or OS X—because it considered these products to be outside the company's \u003cem\u003ecore business\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e Another remarkable story was the $350 million loss that hit Ford Motor Company when developing the Edsel, a passenger car model that was a monumental failure due to improper evaluation of the name, design, and opinion polls. \u003cem\u003eBusiness Adventures\u003c\/em\u003e shows that the power of decision-making can make or break a company.\u003c\/p\u003e\n\n \u003cp\u003eBrooks is a master storyteller. His precise analyses and corporate anecdotes are interspersed with compelling accounts of the companies' key players. \u003cem\u003e\"Business Adventures\u003c\/em\u003e \" is a lesson not only in the strengths and weaknesses of leaders in difficult circumstances, but also in the fundamental details of understanding the business world. (Bill Gates, \u003cem\u003eWall Street Journal\u003c\/em\u003e )\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159559946492,"sku":"9788568905012","price":134.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/5d1d932bf4765593269032b5b57c9129_d5cbc03a-f2f7-4014-a1fc-c66feca419ad.jpg?v=1778555604"}],"url":"https:\/\/www.record.com.br\/en\/collections\/john-brooks.oembed","provider":"Editora Record","version":"1.0","type":"link"}