{"title":"John Naish","description":"","products":[{"product_id":"chega-de-desperdicio","title":"No more waste!","description":"The traits that allowed humans to survive during the prehistoric era have now become our greatest enemies. Our brains, which evolved to always want more, are the perfect prey for generating profit and are easily lured by the lures of corporations. The result is rampant consumerism that makes people unhappy and anxious, in addition to having serious consequences for the planet. In \"Enough Waste!\", journalist John Naish brings together neuroscientific experiments and evolutionary studies to explain why the human brain is programmed to always want more, and describes how capitalism exploits this to drive rampant consumption. In the Neolithic period, for example, those who hoarded more objects had a greater chance of survival. In other words, we are all descendants of avid trinket collectors. This explains why we can't help but look at a store's sale. Furthermore, food was scarce, and only those who seized every opportunity to eat survived. That's why there are so many obese people today, whose brains still believe you can't waste a good meal. Especially when the restaurant offers to upgrade your snack for a few cents more. Companies fuel our desires. And they need to increase production to meet the demand created, contributing to the depletion of the planet's natural resources. \"Enough Waste!\" explains how it's possible to eat, work, and consume just enough, and thus save humanity from collapse. Journalist John Naish shows how it's possible to escape the traps of the brain and the media to discover how much is enough for each person.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159422091516,"sku":"9788576842637","price":59.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e6b093d1dece8af68726514a0860c711.jpg?v=1778322692"}],"url":"https:\/\/www.record.com.br\/en\/collections\/john-naish.oembed","provider":"Editora Record","version":"1.0","type":"link"}