{"title":"Juliano Corbellini","description":"\"\u003cp\u003eMaurício Moura é economista pela USP, especialista em Psicologia Política pela Universidade de Stanford, mestre em Ciências Sociais pela Universidade de Chicago, mestre em Política pela Universidade George Washington e doutor em Economia e Política do Setor Público pela FGV-SP. Foi professor do Ibmec SP (atual Insper), da Universidade Mackenzie e da Universidade George Washington nos EUA. Atuou como economista no BankBoston, Itaú-Unibanco, United Nations em Nova York e IFC-Banco Mundial em Washington, DC. Atualmente é CEO do IDEIA Big Data, presidente do Conselho do Alexandria AI e membro do Conselho da Escola de Pós-Graduação em Política da Universidade George Washington. É autor de diversos artigos sobre microcrédito, políticas públicas e eleições em periódicos nacionais e internacionais. Também é formado pelo OPM 52 (Owner and President Management Program) da Escola de Negócios de Harvard.\u003c\/p\u003e\n\u003cp\u003eJuliano Corbellini é doutor em Ciência Política pela UFRGS, foi professor de Marketing Político e de Comportamento Eleitoral na ULBRA-RS e professor convidado na ESPM de Porto Alegre. É consultor de campanhas eleitorais há mais de dezoito anos, tendo sido coordenador de marketing, entre outras, das campanhas de Flávio Dino (Governo do Maranhão, 2010, 2014 e 2018); Eliziane Gama (Senadora pelo Maranhão, 2018); Jairo Jorge (Governo do Rio Grande do Sul, 2018); Daniel Coelho (Prefeitura de Recife, 2016); Edivaldo Holanda Jr. (Prefeitura de São Luís, 2012); Manuela d'Ávila (Prefeitura de Porto Alegre, 2008 e 2012); Yeda Crusius (Governo do Rio Grande do Sul, 2006) e José Fogaça (Prefeitura de Porto Alegre, 2004). Também é autor de \u003cem\u003eLições de uma campanha eleitoral: a derrota do grupo Sarney\u003c\/em\u003e (Tomo Editorial, 2019).\u003c\/p\u003e\"","products":[{"product_id":"a-eleicao-disruptiva","title":"The disruptive election","description":"\"\u003cp\u003e Required reading to understand not only Jair Bolsonaro's election, but also Brazil today.\u003c\/p\u003e\n\n \u003cp\u003eThe 2018 presidential election, a landmark in Brazilian politics, is the topic under analysis in this article \u003cem\u003e, \"The Disruptive Election: Why Bolsonaro Won\u003c\/em\u003e .\" We saw the victory of a candidate who, according to most analysts and political leaders, had little chance of winning. We also witnessed the end of the long national political cycle dominated by the rivalry between the Workers' Party (PT) and the Brazilian Social Democracy Party (PSDB).\u003c\/p\u003e\n\n \u003cp\u003eAnti-PT sentiment proved to be a much more mobilized social force in the 2018 campaign, and the \"Lava Jato Party\" proved to be larger than Lulism. This was the true clash of this election: the dispute between Lulism and the \"Lava Jato Party,\" which embodied the \"being against everything that exists\" approach, replacing the old polarization between the Workers' Party (PT) and the Brazilian Social Democracy Party (PSDB). This \"party\" not only elected Jair Bolsonaro but also spearheaded a wave of renewal in Congress unprecedented in our recent history, relegating the large party structures inherited from the New Republic, such as the MDB, PSDB, and DEM, to the status of mid-sized parties.\u003c\/p\u003e\n\n\u003cp\u003e Maurício Moura and Juliano Corbellini managed the feat of explaining the election results simply—which is not easy—through two essential questions: 1) What were the voters' main desires? and 2) How were they getting their information?\u003c\/p\u003e\n\n \u003cp\u003eUsing opinion poll data and a thorough analysis of the historical context, \u003cem\u003e*The Disruptive Election: Why Bolsonaro Won*\u003c\/em\u003e argues that issues related to corruption and security, and anger against \"everything that's out there,\" shaped much of the electorate's desires. Furthermore, they explain how the use of social media and WhatsApp redefined the way voters began to inform themselves. This analysis reveals the paradox of Bolsonaro's election despite a lack of resources and support, and also highlights why the authors were among the very small group that predicted the candidate's victory long before the election began.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175922221308,"sku":"9788501117175","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a2bee5dad9a10ea647c411ca32f07be0.jpg?v=1780370649"}],"url":"https:\/\/www.record.com.br\/en\/collections\/juliano-corbellini.oembed","provider":"Editora Record","version":"1.0","type":"link"}