{"title":"Max Gunther","description":"","products":[{"product_id":"os-axiomas-de-zurique","title":"The Zurich Axioms","description":"\u003cp\u003e \u003cstrong\u003eIf your goal is to get rich, no matter how inexperienced you are in investing, this book can help. \u003cem\u003eThe Zurich Axioms is\u003c\/em\u003e one of the greatest investment books of all time. Max Gunther teaches that you shouldn't avoid risk but learn to manage it—and enjoy it, too.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe Swiss banking system is one of the richest in the world. Millionaires from every continent invest in the country not only because of the anonymity offered by its financial institutions. Investors who know how to make money like few others through methods and principles that work anywhere, under any economic conditions.\u003c\/p\u003e\n\n\u003cp\u003e Max Gunther reveals the secrets of an exclusive group of men who, after World War II, decided to make money by investing in various sectors, from stocks to real estate, commodities to foreign currencies. They made a lot of money and transformed Switzerland into one of the wealthiest countries.\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003eThe Zurich Axioms\u003c\/em\u003e , the author presents the infallible rules and principles these bankers established to reduce risk and increase profits. These precious rules, divided into 12 main and 16 secondary axioms, are a set of principles that provide a practical philosophy for realistic risk management that can be successfully followed by anyone, not just \"experts.\"\u003c\/p\u003e\n\n\u003cp\u003e Surprisingly simple, the Axioms are explained in a book that is not only extremely entertaining, but will also be invaluable to any investor, whether in stocks, commodities, art, antiques, or real estate, who is willing to take risks on their own terms and risk a little to gain a lot.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159560798460,"sku":"9788568905159","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/64b17e144c9ef015b25def801c493c86_505a6147-8f69-4db6-bbd5-840fd4a76fbf.jpg?v=1778319030"},{"product_id":"como-ter-sorte","title":"How to get lucky","description":"\"\u003cp\u003e \u003cstrong\u003eA timeless classic from the author of \u003cem\u003eThe Zurich Axioms\u003c\/em\u003e .\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eWhat do you want from life? Whatever your goals, have you achieved them? Almost all of us would have to answer no, we haven't achieved our goals yet. And why not? Apply the question to your own life. What's stopped you from getting where you want to be? Are you not good enough? Or are you simply unlucky? You probably wouldn't read a book called \u003cem\u003eHow to Get Lucky\u003c\/em\u003e if your answer wasn't the latter.\u003c\/p\u003e\n\n\u003cp\u003e Many people believe we are born lucky or unlucky. And to achieve greater fortune in life, those with bad luck resort to amulets, prayers, and astrology—even in professional settings, where these resources are ridiculed by many. However, Max Gunther—author of \u003cem\u003eThe Zurich Axioms\u003c\/em\u003e —shows that to achieve good luck in business, all you need to do is follow thirteen simple techniques, derived not from theories without practical application in reality, but from direct observations of the lives of real men and women.\u003c\/p\u003e\n\n \u003cp\u003eAccording to Gunther, the real reason some individuals are luckier than others is simple: they organize their lives according to a philosophy that allows good fortune to influence their destiny. They also act at the right time and know how to change their position or opinion when they recognize they were wrong. In short: when they realize the ship is sinking, they don't waste time praying and jump overboard.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eHow to Be Lucky\u003c\/em\u003e explores these and many other ideas about good fortune. Arguing that luck is composed of a set of random factors beyond our control, and rejecting the notion that wealth can be built solely through hard work, Gunther shares techniques and tips that will put you on the path to life's good opportunities while minimizing the effects of adversity.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159847944444,"sku":"9788576845805","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/804bf34c17d031bf84276f1d3ba9759a_ebcccb79-1130-45d6-951b-66a9a91e08dc.png?v=1778318816"},{"product_id":"milionarios-instantaneos-os-segredos-para-o-sucesso-profissional-imediato","title":"Instant Millionaires: The Secrets to Immediate Professional Success","description":"What do the creator of Monopoly, the author of Gone with the Wind, and the creator of the Weight Watchers diet have in common? They all made fortunes practically overnight with their inventions. As Max Gunther—the renowned author of The Zurich Axioms—points out, the work ethic often condemns quick money and argues that wealth comes from hard work and restraint. However, very few people have managed to become wealthy by earning only their salaries. In Instant Millionaires, the author reveals the incredible stories of individuals who refused to follow the slow and sacrificial path of saving money to achieve financial security. Individuals who sought instant wealth and achieved it. Whether by creating something original, selling other inventors' ideas, or investing their money in the stock market, the protagonists of this book show that the dream of becoming rich overnight is not so impossible.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175436271868,"sku":"9788576845799","price":59.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8fb46e66cd879f1b40e7c046f265bb40_de093b6d-ca42-41c1-924d-3a3e8bd396b9.jpg?v=1778324553"},{"product_id":"os-muito-muito-ricos-e-como-eles-conseguiram-chegar-la","title":"The very, very rich and how they got there","description":"From the author of The Zurich Axioms, the true story of 15 men who became great millionaires. What makes a man very rich? Are there common traits among highly successful people? In this classic, originally published in 1972, Max Gunther masterfully recounts the true stories of 15 Americans who rose from poverty to amass great fortunes. Analyzing details and similarities in their biographies, he reveals valuable insights, insights, and advice for those who want to chart their own path to wealth and success, whether through entrepreneurship, sales, the stock market, or real estate. The book is over 40 years old, but its recommendations remain valid and can be easily applied and adapted by those aspiring to become part of the exclusive group of millionaires. Includes a note from the original editor and a table updating the value of their fortunes to today.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175436304636,"sku":"9788576845812","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/c4bf4d7a48bfe0873a33f1363afd571c.jpg?v=1778311203"},{"product_id":"o-fator-sorte","title":"The Luck Factor","description":"Originally written in 1977, The Luck Factor is a timeless classic by Max Gunther, author of The Zurich Axioms. In this book, never before published in Brazil, Gunther addresses an issue as important as it is imponderable: luck. Disagreeing with the premise that luck is \"just a name given to uncontrollable events that appear and disappear from our lives,\" Max Gunther emphasizes that it is not as random as it seems. For the author, the way we act and see the world is fundamental to managing it to our advantage. Therefore, nothing better than a book that brings together cases in which luck was decisive (for both sides), confronted with theories ranging from superstition to skepticism.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175912849660,"sku":"9788576845751","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9bc1640734bc2013ed5a19c0032e298c.jpg?v=1778324567"}],"url":"https:\/\/www.record.com.br\/en\/collections\/max-gunther.oembed","provider":"Editora Record","version":"1.0","type":"link"}