{"title":"Medicina","description":null,"products":[{"product_id":"o-cerebro-espiritual","title":"The spiritual brain","description":"Did God create the brain, or did the brain create God? Scientific materialism asserts that the human mind is the result of countless brain activities. According to this theory, everything we experience is perfectly explainable by material causes, and the physical world is the only possible reality. Is it? In this book, neuroscientist Mario Beauregard and journalist Denyse O'Leary challenge conventional science and present evidence that challenges materialist thinking. Based on a study of Carmelite nuns, Beauregard argues for the existence of a state of mystical consciousness in which it would be possible to experience aspects of reality not accessible in other states, and explains how neurons function during this process. The authors analyze recent efforts to locate a \"God Gene\" in some of us—an attempt to reduce spiritual practices to material phenomena—and show how the development of the human brain has made it prone to attesting to religious truth. How can we explain faith, the action of mind over matter, intuition, near-death experiences, and premonitions? By refuting the answers of traditional science, The Spiritual Brain uncovers the true origins of all these mysteries. “A scathing critique of the media's tendency to limit religious experience to a cerebral artifact, pathology, or evolutionary quirk... This book is a brilliant introduction to a field where neuroscience, philosophy, and the culture wars inevitably intertwine.” – Publishers Weekly","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159250616572,"sku":"9788576841999","price":99.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/989c5bf05881f200eaa95f5ea8c3c665.jpg?v=1778312666"},{"product_id":"pacientes-que-curam","title":"Patients who heal","description":"\" \u003cp\u003e\u003cstrong\u003eIn \u003cem\u003ePatients Who Heal\u003c\/em\u003e , doctor Julia Rocha talks about her daily life in the Brazilian Unified Health System, the SUS, where she has worked for ten years, since graduating.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe texts in \u003cem\u003ePatients Who Heal\u003c\/em\u003e present what Julia—a Black woman, family and community physician, mother, and singer—experienced on hospital shifts, in her office at the Basic Health Unit, at the Emergency Room, or visiting patients at home. And, in doing so, they paint a portrait of a peripheral Brazil, one that has always lived in poverty. At the same time, they reveal what is universal and sensitive in humanity. In the book, we see how health is much more than not being sick: it is having guaranteed rights to work, housing, food, education, leisure, and the other components of the welfare state. But how can we provide rights to people in situations of social vulnerability? How can we enforce the articles of the Constitution that establish universal and equal access to healthcare?\u003c\/p\u003e\n\n \u003cp\u003eHealth care is a right for all and a duty of the state. The Unified Health System (SUS), created in 1986, is the result of struggles by social movements and encompasses assistance policies and programs to promote health, democracy, and citizenship for all Brazilians, free of charge. It is considered one of the largest and best public health systems in the world.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to the Unified Health System (SUS) and its network of professionals dedicated to providing humane patient care, we have the opportunity to meet Dr. Julia and the patient-characters in this book. Stories like those of Juliana and Juraci, who suffered from one of the worst diseases society could transmit: racism and slavery; of Ruth, who sought a sleeping pill and was diagnosed with oppression by sexism; and also of the woman who sought a solution to reduce her sexual desire and discovered she was healthy; and of Mr. André, who nearly died and found love.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003ePatients Who Heal\u003c\/em\u003e is a book to be moved by, to laugh at. It's fun and fuels the struggle. A book for people who feel deeply about injustice and who insist on changing the world.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159295377660,"sku":"9786558020011","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/6174e83b2af6bef73010b442ef730e65_142a51fe-5439-48ee-9a3e-1e993faa8eb7.jpg?v=1778326454"},{"product_id":"alergicos","title":"Allergic","description":"\u003cp\u003e\u003cstrong\u003eA revealing study, \u003cem\u003eAllergics\u003c\/em\u003e explores the history of allergies, the pharmaceutical industry, and scientific research that suggests our lifestyle and environmental interventions may be making us sick.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Our own body can kill us.\u003c\/p\u003e\n\n\u003cp\u003e Yes, immune system cells, in an attempt to protect us, can push our bodies beyond their limits in a matter of seconds. But why does this happen to some people and not others? And why has it become increasingly common?\u003c\/p\u003e\n\n\u003cp\u003e In seeking these answers, medical anthropologist Theresa MacPhail dove headfirst into the history of allergies and their evolution, curiously linked to our own.\u003c\/p\u003e\n\n\u003cp\u003e Using straightforward language, \u003cem\u003e\"Allergics\"\u003c\/em\u003e explains the science behind our immune system's reactions and the difference between allergies and intolerances. It also addresses social and economic issues by speaking with people who suffer from severe reactions and experts.\u003c\/p\u003e\n\n \u003cp\u003eThrough real-life examples and well-founded research, \u003cem\u003eAllergy Advocates\u003c\/em\u003e unravels the pharmaceutical industry's operations and how it profits – and profits greatly – from this terrible reality: 30% to 40% of the world's population is diagnosed with some type of allergy — and this number is expected to increase.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159330963708,"sku":"9786557123171","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3d043ce98eb59e716009b342ab78cddc_beec4a82-36cf-4297-aaa2-08c105b00d80.jpg?v=1778324429"},{"product_id":"isso-e-coisa-da-sua-cabeca","title":"It's all in your head","description":"True Stories About Imaginary Illnesses Our body instinctively responds to the emotions present in our brain. Butterflies in the stomach, for example, are a bodily reaction to anxiety; no one doubts that. Some physical symptoms, however, have no apparent cause. Based on the accounts of the difficulties faced by the patients Dr. Suzanne treated, she confirms that, despite their obvious manifestations, some illnesses are impossible to detect through clinical diagnosis. By exposing real cases of psychosomatic disorders, the author demonstrates the concrete effects of psychogenic pathologies. Reading this book not only promotes deep reflection on mental health but also reveals our difficulty in identifying the intimate relationship between body and mind.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159403610364,"sku":"9788576849742","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/fceca015644a65197bcebf820a16bef9.jpg?v=1778319759"},{"product_id":"truque-ou-tratamento","title":"Trick or treat","description":"Edzard Ernst is a physician and experienced researcher in the field of alternative medicine. Simon Singh has worked in science journalism for almost two decades. In this book, they analyze, whether or not they support it, the effectiveness of more than thirty major types of alternative treatments, such as acupuncture, homeopathy, reflexology, and herbal medicine. \"Interesting and informative. The analysis of the evidence is detailed, insightful, and, for those who are passionate about these theories, devastating.\" – Nature","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159431561468,"sku":"9788501085627","price":79.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/afdae8c95cd95e221f2797ea8679eecd.jpg?v=1778324478"},{"product_id":"o-cerebro-que-cura","title":"The brain that heals","description":"\" \u003cp\u003e\u003cstrong\u003eLearn how neuroplasticity can revolutionize the treatment of brain injuries and diseases\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Brain That Changes Itself\u003c\/em\u003e , Norman Doidge introduced readers to the most important discovery about the brain since the advent of modern science: that it is capable of altering its own structure and responding to mental experiences. The author now shows, for the first time, how the incredible process of neuroplasticity actually works. We are presented with incredible and moving stories that prove that the mind, brain, and human body, along with the energies that surround us, are essential elements in the equations of health and healing.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eThe Healing Brain\u003c\/em\u003e shows us how scientists and medical professionals have learned to use neuroplastic therapies to treat many diseases, offering hope in situations where there was no hope of a cure. And how we can greatly reduce the risk of dementia, as well as improve our brain performance and health, with simple approaches accessible to everyone. A revolutionary advance in modern science, capable of changing our lives.\u003c\/p\u003e\n\n\u003cp\u003e With over 1 million copies sold worldwide, \u003cem\u003eThe Brain That Changes Itself\u003c\/em\u003e was considered the best general knowledge book about the brain by the Dana Foundation, revealing discoveries, advances and medical recoveries in neuroplastic surgery.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159462756604,"sku":"9788501078810","price":114.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/6f5b2637f88ad4be8084cf0d8a2082dd_d7d236de-d890-4571-a59c-21159767e36c.jpg?v=1778314961"},{"product_id":"o-cerebro-que-se-transforma","title":"The brain that transforms itself","description":"\" \u003cp\u003e\u003cstrong\u003eChosen by the Dana Brain Foundation, from among more than 30,000 titles, as the best general knowledge book about the brain, it has already sold more than 1 million copies worldwide.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Through intriguing personal stories, \u003cem\u003eThe Brain That Changes Itself\u003c\/em\u003e explores the profound implications of neuroplasticity for understanding the mysteries of love, sexual attraction, taste, culture, and education.\u003c\/p\u003e\n\n\u003cp\u003e The brain changes. It is a plastic, living organ that can indeed transform its own structures and functions, even in old age. Neuroplasticity—one of the most revolutionary discoveries since scientists unveiled the first sketches of the brain's basic anatomy—promises to overturn the outdated notion that the adult brain is rigid and immutable.\u003c\/p\u003e\n\n \u003cp\u003eNeuroplasticity not only offers hope to those with mental disabilities or neurological injuries considered incurable, but also expands our understanding of brain health. Psychiatrist and researcher Norman Doidge sets out to investigate neuroplasticity and introduces both the scientists who are pioneering this field and the people whose lives have been transformed by these studies.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eThe Transforming Brain\u003c\/em\u003e presents case studies detailing the surprising progress of patients, such as a woman born with only half a brain but who managed to adapt and lead a normal life; another, labeled as mentally disabled, who cured her disabilities and now helps many others do the same; blind people who regained their sight; learning disabilities cured; recovering stroke patients; chronic depression and anxiety that disappeared, among other cases.\u003c\/p\u003e\n\n \u003cp\u003eDoidge takes us into seemingly fantastical territory. We learn how our thoughts can activate or deactivate our genes, altering the brain's anatomy. We see how scientists have developed machines that can track these physical changes to read thoughts, allowing a person with paralysis to control computers and electronic devices. And we see how a person with average intelligence can, with exercise, increase their cognitive and perceptual powers.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159464296700,"sku":"9788501083852","price":99.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f64c0657a7840d8710d0f7a651d1db4d.jpg?v=1780716250"},{"product_id":"sus-uma-biografia","title":"SUS: a biography","description":"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eSUS: a biography: struggles and achievements of Brazilian society\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e, by Luiz Antonio Santini and Clóvis Bulcão, is the story of the largest public health project in the world told by its main characters.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e The Unified Health System (SUS) is the largest public health system in the world and, since its creation in 1988, more than 190 million people have received free health care, including consultations, organ and tissue transplants, surgeries and medications, throughout Brazil.\u003c\/p\u003e\n\n \u003cp\u003eFrom its founding to the greatest recent tragedy—the Covid-19 pandemic and, above all, the federal government's stance toward it—the system has suffered from misinformation, neglect, and corruption, which often hinder the efforts of those who most need it to function properly: the public.\u003c\/p\u003e\n\n\u003cp\u003e As a public and federal institution, the SUS has been deeply impacted by many political and historical events. Between laws, disputes, and major events, it is deeply embedded in the daily lives of most Brazilians, protecting what is not only a right but also human nature to preserve—life, health, and well-being.\u003c\/p\u003e\n\n \u003cp\u003eWith exclusive accounts from public health doctors, activists, academics, and politicians involved in the fight for free, high-quality public health care, and extensive research, \u003cem\u003eSUS: A Biography\u003c\/em\u003e is a detailed account of the construction of one of the largest primary health care systems in the world and how the Brazilian population must continue to fight to ensure that today's achievements are not lost tomorrow.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"This book, which chronicles the process of building the Unified Health System (SUS), is timely and well-timed. It was written by the competent hands of Luiz Antonio Santini, a physician and important early leader of health care in Brazil, and Clóvis Bulcão, a renowned historian. It is an important record, the successful result of intense research informed by the experiences of its main author.\" – Arminio Fraga\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159573545212,"sku":"9786555877687","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/ed989cfa1cf8bbf7fd1b01dfc663cdc8_5d2fc9bf-cf0a-4c6b-a602-947fb406cd05.jpg?v=1778876636"},{"product_id":"zika-do-sertao-nordestino-a-ameaca-global","title":"Zika: From the Northeastern Backlands to a Global Threat","description":"\" \u003cp\u003e\u003cstrong\u003eIn record time and with rigorous research, Debora Diniz replicates the success of previous works and produces the first biography of Zika in Brazil. From the identification of the virus to the discovery of vertical transmission, \u003cem\u003eZika: From the Northeastern Backlands to the Global Threat\u003c\/em\u003e details how sugarcane cutters, backwoodsmen, and doctors helped piece together the puzzle of the disease in Brazil and around the world.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eNortheastern Brazil, December 2014. Crowds arrive at doctors' offices describing symptoms of a mysterious illness: red spots all over the body, intense itching, conjunctivitis, and a low-grade fever. Scientists and doctors race against time to unravel the mystery. Some time later, women who reported having had mild dengue fever during pregnancy receive a terrifying prenatal diagnosis: white spots on the head and impaired development of the babies' central nervous system. Lines of newborns with small heads fill maternity wards in five Brazilian states.\u003c\/p\u003e\n\n \u003cp\u003eIn April 2015, the unlikely Zika virus was detected as the cause of a mysterious illness in Brazil. Only seven months later, its link to microcephaly and other neurological syndromes—in newborns and adults—was confirmed. In February 2016, the World Health Organization declared a global emergency. Between February and June 2016, Debora Diniz spent time in northeastern Brazil, living with ordinary women, doctors, and scientists. Abroad, from December 2015 to April 2016, she participated in working groups of the Pan American Health Organization.\u003c\/p\u003e\n\n \u003cp\u003eFrom this original perspective and rigorous bibliographical research, the author tells the story of the Brazilian epidemic that threatens the world. Beyond information on prevention, transmission, the risks of Zika for pregnant women, Guillain-Barré syndrome, and other complications, the anthropologist reveals stories previously unpublished in the press. Focusing on the population of the Northeast—far from the spotlight and government financial incentives— \u003cem\u003eZika: From the Northeastern Backlands to the Global Threat\u003c\/em\u003e shows that thanks to these harsh lives, Zika, with all its devastating potential, revealed itself from the Backlands to the world.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159901290748,"sku":"9788520013120","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/55b5233ab49c1338563c64cd6a68d8b0_ff85645b-7dda-4e2d-837e-e57d4fd4fb76.jpg?v=1778325452"},{"product_id":"o-trauma-na-pandemia-do-coronavirus","title":"The trauma of the Coronavirus pandemic","description":"\"\u003cp\u003e \u003cstrong\u003eThe result of the author's research and the urgency of the moment, \u003cem\u003eTrauma in the Coronavirus Pandemic\u003c\/em\u003e outlines the impressions and experiences of the Covid-19 crisis, especially from a Brazilian perspective.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003e\"Trauma in the Coronavirus Pandemic,\"\u003c\/em\u003e psychoanalyst Joel Birman analyzes the psychic dimension of the COVID-19 pandemic, highlighting its political, social, economic, ecological, cultural, ethical, and scientific dimensions. Written in the heat of the moment, the book draws attention to the issue of trauma, closely linked to the notion of a humanitarian, subjective, and national catastrophe in which the Brazilian population finds itself. It is a necessary book for all who wish to understand and subjectively process this brutal period.\u003c\/p\u003e\n\n \u003cp\u003eFor Luis David Castiel, professor and researcher in the Department of Epidemiology at the Sérgio Arouca National School of Public Health\/Fiocruz, \"Joel wrote an essay with a factual summary of the pandemic in Brazil and provides a valuable psychoanalytic study of its repercussions in terms of the catastrophe\/trauma dimension. It will certainly serve above all to provide insights capable of enabling consistent ways to decipher the reasons for the subjective suffering caused by the daily enigmas of COVID.\"\u003c\/p\u003e\n\n\u003cp\u003e Excerpt from the book: \"The assumption of the imperative of the purse in place of the imperative of life, by some rulers, implied a perverse and cruel act. According to their political and electoral calculations, they preferred to sacrifice thousands of lives and pile up the corpses of their citizens rather than care about what is truly worthy of value: the life of each individual, in its unparalleled and incomparable singularity.\"\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159926292732,"sku":"9786558020073","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/12757aae9816eaa7c0b2b4cecd6b1e3f.jpg?v=1778327205"},{"product_id":"a-verdade-sobre-os-laboratorios-farmaceuticos","title":"The truth about pharmaceutical companies","description":"The pharmaceutical industry has long been accused of straying from its original mission of discovering and manufacturing useful medicines and instead transforming itself into gigantic marketing machines. In THE TRUTH ABOUT PHARMACEUTICAL LABS, Dr. Marcia Angell—former editor-in-chief of the New England Journal of Medicine and currently a member of the Department of Social Medicine at Harvard Medical School—demonstrates how the pharmaceutical industry, corrupted by easy profits and greed, deceives and exploits its consumers. And she advocates for an essential, long-overdue change. Concise and forceful, the book identifies the seven sins of the pharmaceutical industry, including one of the industry's most perverse practices: overpricing precisely those who need it most. In 2001, one in four seniors in the United States reported skipping doses or failing to purchase prescription medications because of money issues. While profits soar, pharmaceutical companies have the audacity to use their wealth and power to impose their interests on Congress, academic medical centers, and the FDA, the US agency responsible for regulating food and drugs. The author shows that the extortionate practices of pharmaceutical companies are based on an unfounded principle: research spending. Research and Development consumes a relatively small portion of the budgets of large companies in the sector, negligible compared to marketing and administrative expenses. \"The pharmaceutical industry is not particularly innovative. The vast majority of new drugs are not. They are merely variations of drugs already on the market, designed to capture a profitable and established consumer market,\" reveals the author. \"THE TRUTH ABOUT PHARMACEUTICAL LABORATORIES is a searing indictment of an industry that has escaped all control.\"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159939170556,"sku":"9788501074409","price":79.9,"currency_code":"BRL","in_stock":false}]},{"product_id":"quem-ama-nao-adoece","title":"Those who love do not get sick","description":"\"\u003cp\u003e \u003cstrong\u003eAn essential guide to the health of body and soul. With new cover art and a revised edition, \u003cem\u003e\"Quem ama não adoce\" (Who Loves Doesn't Get Sick)\u003c\/em\u003e explores the role of emotions in the origin and cure of diseases.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eWhen the first edition of \u003cem\u003e\"Quem ama não adece\"\u003c\/em\u003e hit bookstores, it had a huge impact. For the first time, a renowned physician trained in the strictest standards of traditional medicine presented objective data to explain what had been observed in consulting rooms for years. The reader might already suspect this: emotionally balanced patients, with a strong and intense emotional life, have a better chance of recovery than others. In fact, these patients are less likely to become ill.\u003c\/p\u003e\n\n \u003cp\u003eBased on years of research and medical practice, \u003cem\u003e\"Quem ama não adoce\"\u003c\/em\u003e remains relevant, surprising, and thought-provoking. The book suggests that health is not simply the absence of disease, but a broad concept encompassing well-being, quality of life, self-esteem, and the ability to love. Using a serious and scientifically grounded approach to various illnesses—from migraines to depression, allergies to obesity—Dr. Marco Aurélio Dias da Silva discusses issues such as aging, fear of death, sexuality, family, and work relationships. The result is a panorama of the tensions we experience, their consequences for our bodies, and possible ways to overcome them.\u003c\/p\u003e\n\n \u003cp\u003eBy examining the emotional component of pain and illness, the author exposes the limits of science and questions the role of the physician: more than diagnosing and prescribing, they must guide, understand, and comfort those who seek them. \u003cem\u003e\"Those who love do not get sick\"\u003c\/em\u003e is, above all, the precious legacy of a professional who always fought for a democratic and humanistic medicine. It also shows how real the possibility of a full life based on the grandeur of love is.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174850740476,"sku":"9786557121306","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/4ca74bfc38ce770da12c10f7c53d2821.jpg?v=1778319052"},{"product_id":"o-que-eu-gostaria-que-as-pessoas-soubessem-sobre-demencia","title":"What I Wish People Knew About Dementia","description":"\u003cp\u003e\u003cstrong\u003eIn \u003cem\u003eWhat I Wish People Knew About Dementia\u003c\/em\u003e , author and researcher Wendy Mitchell reveals the challenges of living with the diagnosis and provides valuable information that everyone should know about the disease.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e At 58, Wendy Mitchell was diagnosed with early-onset dementia. Living with the disease and adapting to the changes was already a challenging turn of events, but she discovered that the greatest challenges lay in the lack of information people had about dementia. Whether from society or from healthcare professionals and hospitals, the author realized that the lack of information fosters stereotypes about those living with the disease and creates barriers to them enjoying life like everyone else.\u003c\/p\u003e\n\n \u003cp\u003eAiming to combat stereotypes and spark deeper discussions about dementia, renowned author and researcher Wendy Mitchell wrote \u003cem\u003eWhat I Wish People Knew About Dementia\u003c\/em\u003e . Mitchell sets aside the academic and generic approach used in other works on the subject and brings to light information unknown to society—including many caregivers, doctors, and nurses. The author approaches the subject with a lightheartedness and intimacy that only someone living with the diagnosis could have.\u003c\/p\u003e\n\n \u003cp\u003eIn \u003cem\u003e\"What I Wish People Knew About Dementia\u003c\/em\u003e ,\" Wendy Mitchell delivers a lighthearted, optimistic, and thought-provoking narrative about regaining a sense of purpose and the importance of society's understanding of this disease. It's the external challenges that create the greatest barriers between a diagnosed person and a more fulfilling life, rather than the internal challenges. With great humor and sensitivity, the author highlights the topic of dementia and delivers an important message: there is life after diagnosis.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174851002620,"sku":"9786557122631","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8f2344ad1f20cd2c3ea78b0f526d7556_5ec9ca0f-c363-4388-87a7-05ac0cc6ba2c.jpg?v=1778316545"},{"product_id":"o-que-e-ser-dentista","title":"What is it like to be a dentist?","description":"In WHAT IT MEANS TO BE A DENTIST, Gualberto shows, in a statement to Cristina Ramalho, that his profession is more than treating root canals, making bridges and restorations or implanting jackets.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174864011516,"sku":"9788501068767","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f7cbdf2d9ffb7e006e6b5ad609c3b3f1_b991c858-6066-4357-ac60-0fe42717ec46.jpg?v=1778901113"},{"product_id":"o-po-do-herdeiro","title":"The heir's dust","description":"A story about poisoning, murder, and the beginning of modern forensic science.\n\n In 19th-century England, criminal poisoning was a frighteningly easy practice, yet nearly impossible to prove—a situation that resulted in countless evils. A wave of poisonings swept the country, and as panic spread, a race began to find a definitive test to determine the cause of death. Drawing on the crisis and paranoia that characterized Victorian England, journalist Sandra Hempel recreates, in an original way, the terrifying story of arsenic, which also marks the beginning of modern forensic science.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174899106044,"sku":"9788501114488","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a47d207444058d7f4494f150d9de01c6.jpg?v=1778322145"},{"product_id":"presente-permanente","title":"Permanent present","description":"\u003cp\u003e \u003cb\u003eThe story of Henry Molaison and how the study of his brain revolutionized neuroscience.\u003c\/b\u003e\u003c\/p\u003e\n\n\n \u003cp\u003eIn 1953, at the age of 27, in an effort to alleviate his severe epilepsy, Henry Gustave Molaison underwent a lobotomy that removed part of his hippocampus, allowing him to control his seizures, but resulting in profound amnesia that robbed him of his ability to form new memories. Henry's case has become one of the most important and widely referenced in the field of neuroscience. In \u003ci\u003e*Permanent Present\u003c\/i\u003e *, with a wealth of detail on the functions of the human brain, renowned neuroscientist Suzanne Corkin explains how she and her colleagues illuminated the stark contrast between Henry's crippling memory impairment and his preserved intellect, bringing readers to the forefront of neuroscience.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174903857404,"sku":"9788501404169","price":99.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/d68096f24219f350335b07bac6c9cde3_0950988e-22bb-4457-8b00-6a1e15521d0a.jpg?v=1778319430"},{"product_id":"medicina-ecologica-descubra-como-cuidar-de-sua-saude-sem-sacrificar-o-planeta","title":"Ecological medicine: discover how to take care of your health without sacrificing the planet","description":"Ecological medicine, a movement previously little known in Brazil, is presented by Dr. Alex Botsaris, an alternative medicine specialist and health and biodiversity consultant, as one possible solution to environmental issues. Aiming to seek balance and harmony between individual health and the preservation of nature, ecological medicine draws on alternative techniques and ancient knowledge for health care. \"(...) It's not just the precautionary principle that leaps from the pages of this book. It takes us beyond the understanding of medicine and ecology, and how the environment and health are interconnected. It's a lesson in common sense in a world that allows itself to be carried away by revolutionary novelties that last three days and by medications based on increasingly sophisticated and dangerous molecules (...)\" reflects journalist Sonia Bridi in the cover story of Ecological Medicine. The resurgence of infectious disease agents, the growing impact of chemicals on soil and the atmosphere, and the loss of biodiversity indicate that human action has been extremely harmful to the planet. And many of these threats to life on Earth are caused by the indiscriminate use of aggressive medical practices—responsible, for example, for the production of non-biodegradable substances or medications that are harmful to ecosystems, which can cause environmental disasters. Dramatically, these practices demonstrate that human health and the global environment are intimately linked. Botsaris explains how modern diseases are linked to anti-ecological medical practices, showing why medicine that doesn't respect the environment can't do us any good.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175438270716,"sku":"9788577013081","price":49.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3f3c8ced47c6eb7e30faade8d317bb00_f413c809-777b-4621-8fe6-15cfd285890c.jpg?v=1778321794"},{"product_id":"mal-profundo-como-nosso-corpo-e-afetado-pelos-traumas-da-infancia-e-o-que-fazer-para-romper-este-ciclo","title":"Deep Evil: How Our Body Is Affected by Childhood Trauma and What to Do to Break This Cycle","description":"\u003cp\u003e \u003cb\u003eHow do childhood traumas affect our health?\u003c\/b\u003e\u003c\/p\u003e\n\n\n \u003cp\u003eIn this groundbreaking book, pediatrician Nadine Burke Harris chronicles the journey of research and scientific discoveries in several North American laboratories and in her own pediatric clinic in a low-income community in San Francisco, USA. Based on a study involving more than 17,000 adult patients, she analyzes how, and how profoundly, our bodies can be influenced in the long term by childhood adversities, which change our biological systems and whose effects can last a lifetime, whether in the form of stress responses, growth rates, diabetes, asthma, heart disease, or many other diseases. For parents and caregivers, educators, and health professionals; and also anyone who has had a difficult childhood or who cares about the millions of children who experience traumatic experiences, the innovative and acclaimed health interventions presented in Deep Evil contribute to the understanding of how childhood adversity affects our health, influencing our lives or the lives of those we love, and, most importantly, what the tools for healing are.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175461961980,"sku":"9788501114686","price":74.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/65f02a6d95501e1df6aab2912827b131_bae450ee-48ca-45b4-a411-e46a97a8db21.jpg?v=1778316805"},{"product_id":"geriatria-em-comprimidos-para-todas-as-idades","title":"GERIATRICS IN TABLETS FOR ALL AGES","description":"\"This book was designed to offer basic knowledge, clarification, and recommendations to the general public, particularly those not familiar with medicine. It was motivated by my 40 years of experience in the profession, dealing with patients and family members who, during consultations, are interested in obtaining information in simple language on health-related topics, especially on the prevention of diseases that occur mainly in the so-called \"Golden Age.\" What type of diet is most advisable, what are the most common diseases of this age, how to try to prevent them, how to treat them, how to prolong a healthy life and a youthful appearance?\"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175723385084,"sku":"9788503008235","price":39.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/7136c1d0e116112f1323949a8ffa3ec8_fc7e39b6-5bf1-4402-be6e-e95bc61f1790.jpg?v=1778314492"},{"product_id":"fantasmas-no-cerebro","title":"GHOSTS IN THE BRAIN","description":"In \"GHOST IN THE BRAIN,\" cases are recounted that occurred in the office of Indian neurologist and neuroscientist Vilayanur Ramachandran, director of the Brain and Cognition Center at the University of California, San Diego, where he dares to search the brain for explanations for situations that would more easily be attributed to mysticism, eccentricity, or simply madness. From cases like that of a partially blind woman who sees cartoon characters sitting on the lap of the doctor in front of her, to an athlete who lost his arm but feels excruciating pain in the \"ghost\" of his amputated hand, to a teacher who insists that the paralyzed side of her body still moves. Ramachandran used different therapies and investigative methods for each patient. From a lie detector and sophisticated MRI equipment to a cotton swab or a mirror, the intriguing particularities of each patient emerge throughout the investigation. And they ultimately provide Ramachandran with a hypothetical, but nonetheless interesting, insight into how the brain produces our sensations, feelings, and, why not, consciousness. With a foreword by Oliver Sacks, author of the bestseller Awakenings, Ghosts in the Brain was written after persistent requests from Ramachandran's students and colleagues. For its publication, he received assistance from award-winning science journalist Sandra Blakeslee, who has demonstrated her skill and style over the past ten years, writing about neuroscience for The New York Times. A surprising book about the secrets of the mind and about a scientist who dared to push the boundaries of science and reason. V.S. Ramachandran, MD, Ph.D., is professor and director of the Brain Center at the University of California, San Diego, and adjunct professor at the Salk Institute for Biological Studies, La Jolla, California. He is a research fellow at All Souls College, Oxford. He lives with his family in Del Mar, California. Sandra Blakeslee is a science writer for The New York Times. A neuroscience expert, she is the co-author, with Judith Wallerstein, Ph.D., of Second Chances and The Good Marriage. She lives in Santa Fe, New Mexico. \"This is a splendid book.\" - Francis Crick, Nobel Prize winner in Physiology or Medicine \"It is one of the most original and accessible neurology books of our generation.\" - Oliver Sacks, MD, author of Awakenings \"Fascinating not only for its clear and eloquent description of neurological phenomena (...) but also for its portrait of Ramachandran, the enthusiastic seeker of the secrets of the human mind.\" - The New York Times Book Review","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175888797948,"sku":"9788501055569","price":89.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/b73e737a63d5cc1c4108a7108f639370.jpg?v=1778326974"},{"product_id":"ciencia-picareta","title":"Pickaxe Science","description":"\"\u003cp\u003e \u003cstrong\u003eEnlightening and entertaining, \u003cem\u003eCiencia picareta\u003c\/em\u003e sold more than 400,000 copies worldwide and was published in 18 countries, warning of untruths masquerading as science in the age of fake news.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Ben Goldacre warns about the amount of absurd information we receive disguised as scientific truth. We are bombarded with data about the benefits of homeopathy, the advantages of alternative medicine, and the success of certain diets, but in reality, few of these occurrences have any scientific basis to support them. The pharmaceutical industry benefits, and an army of charlatans promotes itself at the expense of poorly researched and carelessly disseminated information.\u003cbr\u003e Rogue science will definitely change your behavior toward doctors and the scientific information you believe in.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176307835132,"sku":"9788520010631","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/5bdff39188347eb7c6649c8f9b78d1eb.jpg?v=1778311982"},{"product_id":"anatomias-uma-historia-cultural-do-corpo-humano","title":"Anatomies: A Cultural History of the Human Body","description":"Surprising facts, extraordinary stories, and astonishing insights into a revealing journey through the secrets of the human body.\n\n The human body is often described as a wonder of nature, but it is undoubtedly the wonder of nature we least stop to admire. When all is well, most of us pay no attention to this extraordinarily complex collection of flesh, bones, and fluids. In *Anatomies*, bestselling author Hugh Aldersey-Williams reveals how the human body works, what it should look like, how to live with it, and what it means. Blending history, science, art, literature, and everyday issues, *Anatomies* investigates this most wondrous and mysterious of creations.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176731590908,"sku":"9788501103758","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2af1572e08eda13fc44eb0b9c611ad10.jpg?v=1778325614"},{"product_id":"o-alerta-do-pre-diabetes","title":"O alerta do pré-diabetes","description":"\u003cp\u003e\u003cstrong\u003eEm \u003cem\u003eO alerta do pré-diabetes\u003c\/em\u003e, Dr. Daniel Benchimol ensina de forma didática a identificar os sinais precoces do diabetes e mostra que, com o devido cuidado, é possível se prevenir enquanto é tempo sem perder a sua qualidade de vida.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCom todas as preocupações da vida cotidiana, muitas vezes deixamos nossa saúde em segundo plano, ignorando os incômodos e problemas, e então, quando finalmente damos a atenção necessária a ela, pode parecer uma causa perdida. Não é à toa que, segundo dados de 2024, uma a cada oito pessoas no mundo tem obesidade. Em \u003cem\u003eO alerta do pré-diabetes\u003c\/em\u003e, o especialista Dr. Daniel Benchimol oferece uma edição expandida de seu clássico \u003cem\u003eDiabetes: Tudo o que você precisa saber\u003c\/em\u003e, chamando a atenção para o momento crítico em que a instalação da diabetes ainda pode, com informação, disciplina e acompanhamento médico, ser impedida.\u003c\/p\u003e\n\u003cp\u003eCom empatia e responsabilidade, o autor nos conscientiza dos riscos da obesidade e esclarece por que é tão difícil vencê-la, apresenta os sinais do pré-diabetes e mostra como levar a vida bem após o diagnóstico. Benchimol também explica como a diabetes afeta o organismo; como ela interage com outras doenças, como a covid-19 e a demência; e qual é a eficácia de tratamentos que se popularizaram nos últimos anos, como as canetas emagrecedores e a cirurgia bariátrica.\u003c\/p\u003e\n\u003cp\u003eExpandindo o debate do primeiro livro, com dados atualizados e muito conteúdo inédito, \u003cem\u003eO alerta do pré-diabetes\u003c\/em\u003e é um guia para retomar o controle do corpo sem medo, culpa ou estresse.\u003c\/p\u003e\n\u003cp\u003e“Nossa alimentação perdeu qualidade, e o sedentarismo tomou conta do nosso dia a dia. O estresse, tão comum nas grandes cidades, acaba produzindo compulsões por comida, cigarro, bebidas alcoólicas e tantos outros hábitos nocivos à saúde. Até mesmo a longevidade que conquistamos pode se tornar um gatilho para problemas […]. Quanto mais vivemos, mais precisamos de medicamentos, e uma boa parte deles pode induzir o ganho de peso. A maioria dos remédios psiquiátricos, a cortisona, os anticonvulsivantes têm esse efeito.”\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":48519260864764,"sku":"9786557125069","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/454c41e308fd1979d74b2122acaf44f1.jpg?v=1778326958"},{"product_id":"ainda-ha-tempo","title":"Ainda há tempo","description":"\u003cp\u003e\u003cstrong\u003eNesta obra corajosa, Nísia Trindade Lima, presidente da Fiocruz durante a pandemia do covid-19, revela \u003c\/strong\u003e\u003cstrong\u003eos bastidores da saúde pública e os entraves políticos à vacinação em meio à maior crise sanitária dos últimos anos.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eO silêncio e as meias-palavras são os piores adversários da superação de crises. \u003cem\u003eAinda há tempo\u003c\/em\u003e é o resultado da decisão de alguém que estava no olho do furacão durante a pandemia do covid-19: Nísia Trindade era presidente da Fundação Oswaldo Cruz (Fiocruz) quando o cataclismo da saúde pública em escala mundial eclodiu, chegando posteriormente à posição de ministra da Saúde do governo Lula, entre 2023 e 2025.\u003c\/p\u003e\u003cp\u003eO alastramento global de uma doença desconhecida parece roteiro de filme de terror, mas, de fato, passamos por isso. Foi uma espécie de trauma coletivo de toda a humanidade, e seus efeitos tiveram impactos ainda mais devastadores sobre os grupos sociais em situação de vulnerabilidade.\u003c\/p\u003e\u003cp\u003eEm \u003cem\u003eAinda há tempo\u003c\/em\u003e, a pesquisadora, cientista política, socióloga e sanitarista Nísia Trindade traz um relato corajoso das ações desenvolvidas durante aqueles poucos anos que pareceram décadas: a coordenação das ações da Fiocruz e seu papel fundamental para viabilizar a vacinação no país; o trabalho com movimentos sociais e territórios de comunidades e periferias em todo o Brasil; a gestão das centrais de diagnóstico; a participação em fóruns de saúde global coordenados pela Organização Mundial da Saúde (OMS); e o trabalho articulado com estados e municípios – tudo isso em meio a uma atmosfera de negacionismo fomentada pelo então presidente da República.\u003c\/p\u003e\u003cp\u003eO que poderia ter sido diferente se a postura do governo tivesse sido outra? Se o comportamento errático de quem se recusava a usar máscaras e se vacinar não tivesse sido incentivado por quem estava no poder? Como um país desigual é afetado de formas desiguais? E o que aprendemos com essa situação?\u003c\/p\u003e\u003cp\u003eSabendo que novas crises no futuro serão inevitáveis, esta obra não se limita a expor os absurdos a serem combatidos, mas também propõe uma postura assertiva e esperançosa para enfrentar os desafios. Mais do que uma recapitulação da história recente, \u003cem\u003eAinda há tempo\u003c\/em\u003e é uma chamada ao diálogo e à reflexão.\u003c\/p\u003e","brand":"Editora Record","offers":[{"title":"Default Title","offer_id":48902240764156,"sku":"9786558022466","price":79.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/dbf20dc67f6e15b961013b8cc50a6b16_5370ecc8-da32-4a0b-b813-52fc528481de.jpg?v=1780457070"}],"url":"https:\/\/www.record.com.br\/en\/collections\/medicina.oembed","provider":"Editora Record","version":"1.0","type":"link"}