{"title":"Michael A. Cusumano","description":"David B. Yoffie é professor de administração internacional de empresas na Harvard Business School; Michael A. Cusumano é professor de administração no Massachussetts Institute of Technology (MIT).\n\n","products":[{"product_id":"gigantes-da-estrategia","title":"Strategy giants","description":"What You Can Learn About Business Strategy from Bill Gates, Steve Jobs, and Andy Grove\n  \nSteve Jobs, Andy Grove, and Bill Gates are the biggest names in technology of the last few decades. Apple, Intel, and Microsoft have changed the world of computing, telecommunications, and the lifestyles of individuals around the world. In the early days of the computer—a huge, noisy machine—who could have imagined that this object would be common to all people? Who would have thought that the internet would be indispensable in our lives? How do you create a minimal device that supports millions of songs, yet no one believes in it? Jobs, Grove, and Gates often bet bigger than anyone else. The result was the three most successful technology companies in the world. Giants of Strategy examines these three true geniuses together for the first time—from successes to failures—revealing the strategies and practices they pioneered in building their organizations. The book also highlights best practices in strategic management and high-tech entrepreneurship, offering unique insights for both early-career executives and leaders of modern multinationals.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175792034044,"sku":"9788568905173","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/449caa812c9ef11ec8127cf06f03d2fa.jpg?v=1778323889"}],"url":"https:\/\/www.record.com.br\/en\/collections\/michael-a-cusumano.oembed","provider":"Editora Record","version":"1.0","type":"link"}