{"title":"Norm Bo, Burlingham, Brodsky","description":"","products":[{"product_id":"a-sacada","title":"The balcony","description":"\"Having seen businesses fail and thrive, the authors have become guides for many entrepreneurs and use their own experience as a source of lessons.\" Publishers Weekly \"The Insight is an excellent reference for practical knowledge about small business success.\" Beacon Business Consulting For Norm Brodsky, an entrepreneur for over thirty years and a columnist for Inc. magazine, and Bo Burlingham, editor and columnist for Inc., there are no completely effective formulas for becoming successful in business. The decisive factor is having \"the insight,\" that is, an instinctive way of thinking and acting inspired by situations common to all who have achieved a prestigious career. In Brodsky's case, as he himself explains the success achieved with the companies he founded, his discerning eye for opening and maintaining a business, regardless of its size, developed through his relationship with his father. The small businessman taught his son to ask for money, justifying and arguing the reasons for his need. Norm Brodsky didn't always get what he wanted, but he learned to persist in his desire to have funds for a simple purchase, as well as to plan the means to achieve it. Motivated by the experience of starting eight companies, Norm Brodsky teamed up with Bo Burlingham to explore in detail each problem faced by a future entrepreneur. According to the authors, insight isn't necessarily a gift, nor does it have to be passed down from parents, as was the case with the Inc. columnist. The strategic approach to conducting and making decisions in various types of ventures, as well as the precise and punctual attitudes typical of successful entrepreneurs, can be learned in practice, through day-to-day negotiations and by paying attention to some basic investment principles. For over a decade, the duo has guided small, medium, and large entrepreneurs, through their monthly column in the business magazine, on how to invest safely and take risks in favorable moments. Norm Brodsky and Bo Burlingham are spot-on in analyzing and answering the questions of aspiring entrepreneurs, addressing topics such as the difference between sales and gross profit, fundraising, negotiation, and the right time for a company to grow and stabilize. Brodsky and Burlingham present examples of how having \"the right idea\" makes all the difference in situations that, at first, seem definitive. The case studies used by the authors demonstrate that certain mistakes can be avoided with simple and intelligent approaches, which maximize a business's chances of reaching a level previously thought impossible. Aimed at anyone planning to start their own business or who has already taken this important step, *The Right Idea* offers an innovative approach to dealing with the daily grind of a business.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174845038844,"sku":"9788576843528","price":79.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/d09e20b87213e891e2b6922c7cb60bb0_9f208179-9015-43d7-8186-fb9a2cbdf5e7.jpg?v=1778326613"}],"url":"https:\/\/www.record.com.br\/en\/collections\/norm-bo-burlingham-brodsky.oembed","provider":"Editora Record","version":"1.0","type":"link"}