{"title":"Pat Zigarmi","description":"","products":[{"product_id":"quem-matou-a-mudanca","title":"Who killed change?","description":"Every manager or entrepreneur who has ever implemented innovation in their company will find answers and familiar stories about this delicate process in *Who Killed Change?*. With four authors—including Ken Blanchard, who made The New York Times bestseller list with *The One Minute Entrepreneur*—the new book, in the form of a detective novel, literally investigates the reasons behind so many failed attempts at change.\n After all, institutions around the world launch change initiatives—almost always over-the-top and costly—designed to improve the company's standing, but up to 70% of these attempts fail. When they don't suffer \"sudden death,\" such processes can drain the company's resources and energy for months or years.  \nIn his search for answers, Blanchard presents the story of Detective Mike McNally as he searches for the \"Change\" killer. Among the 13 suspects are the nearsighted leader Vitória Visão, the chronically late manager Expedita Urgência, and the executive suffering from laryngitis, Clara Comunicação. Solving the crime provides answers and tips to avoid frustration. Through a step-by-step guide, it's possible to apply the story's lessons to the real world to prevent further \"deaths.\"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174934528252,"sku":"9788576844396","price":39.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f9e229f3afb903166ce2c8bda03e9cd6.jpg?v=1778325325"}],"url":"https:\/\/www.record.com.br\/en\/collections\/pat-zigarmi.oembed","provider":"Editora Record","version":"1.0","type":"link"}