{"title":"Philip Kotler","description":"","products":[{"product_id":"minhas-aventuras-em-marketing","title":"My Adventures in Marketing","description":"In this book, a kind of informal autobiography, the modern marketing guru reflects on a variety of topics, discussing leadership, management, and social responsibility. The language is lighthearted, with opinions on current topics, as well as relevant tips. The author reflects on issues such as the history and future of marketing, social, political, and cultural marketing, and the relationship between conscious capitalism and inequality. It's essential reading for anyone who wants to understand and understand the scope of marketing today. Having worked in the field for over five decades, Kotler continues to dedicate himself to restructuring the field of marketing, making it more comprehensive and scientific in its market-related aspects. His extensive work, profusely reprinted, is now a reference for all marketing students.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159774740732,"sku":"9788568905128","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/50b945dbfd2fa17d5b7df9fd7c3e997d.jpg?v=1778311665"},{"product_id":"capitalismo-em-confronto","title":"Capitalism in Confrontation","description":"One of the greatest authorities in Marketing points out the flaws of capitalism. After the fall of the Berlin Wall, capitalism emerged as the dominant economic system, guiding the richest and fastest-growing countries. Today, the problems caused by this system are strikingly evident worldwide, such as the concentration of wealth in the hands of a few, the rampant exploitation of natural resources, and the high unemployment rate. Philip Kotler clearly presents his expert opinion on these problems, listing the 14 main ones that afflict the once-exceptional capitalist economies. He analyzes the factors that determined this systemic crisis, starting from the global framework and moving on to its specificities. In this memorable book, the great economist Philip Kotler challenges capitalism, analyzing its flaws but also identifying its strengths. Proposing the union of public and private initiatives, he presents suggestions for a healthier and more sustainable capitalism that is better for everyone.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159906140412,"sku":"9788568905067","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/82f69d56929b019d0a4c981687e297c5_4e997270-b502-47c8-8dab-7ad1ad8c9fbf.jpg?v=1778326451"}],"url":"https:\/\/www.record.com.br\/en\/collections\/philip-kotler.oembed","provider":"Editora Record","version":"1.0","type":"link"}