{"title":"Rob Cialdini","description":"\u003cp\u003eNoah J. Goldstein é membro do corpo docente da Chicago Graduate School of Business. Tem artigos publicados nos principais periódicos de psicologia e administração norte-americanos e presta consultoria a inúmeras instituições da iniciativa privada e do governo dos Estados Unidos.\u003c\/p\u003e\\n\u003cp\u003eSteve J. Martin é consultor de várias empresas e entidades governamentais. Tem experiência em vendas e marketing e realiza palestras sobre influência e persuasão em faculdades de administração como Cranfield University e Sir John Cass London Business School.\u003c\/p\u003e\\n\u003cp\u003eRobert B. Cialdini é professor titular de psicologia e marketing na Arizona State University. É o especialista mais respeitado do mundo na área da influência e da persuasão. Em 2003, recebeu o Prêmio Donald T. Campbell pelas importantes contribuições no campo da psicologia social.\u003c\/p\u003e","products":[{"product_id":"sim-50-segredos-da-ciencia-da-persuasao","title":"Yes! 50 Secrets of the Science of Persuasion","description":"\"\u003cp\u003e \u003cstrong\u003eA \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, \u003cem\u003eYes! 50 Secrets from the Science of Persuasion\u003c\/em\u003e gives you the knowledge you need to make your opinions count.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e If your colleagues agreed with you more, your kids did their homework, and your neighbors stopped bothering you, your life would be much easier. Every day we face the challenge of persuading others to do what we want. But how do we convince them to say \"yes\" to our requests?\u003c\/p\u003e\n\n \u003cp\u003eNoah J. Goldstein and Steve J. Martin teamed up with Robert B. Cialdini, one of the most respected experts in social psychology, to answer this and other questions. They argue that persuasion is a science and, based on extensive research, teach the best tactics for influencing people. Their opinions are confirmed by analyses of the performance of companies, politicians, and sectors such as commerce.\u003c\/p\u003e\n\n\u003cp\u003e With simple text and intriguing insights into human behavior, this book will transform your personal and professional relationships. \u003cem\u003eYes! 50 Secrets of the Science of Persuasion\u003c\/em\u003e reveals remarkable discoveries that will help you become more influential and teaches you how small changes in your attitude can yield impressive results.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159624859900,"sku":"9788576842118","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9a9d755194fe1ec7566d70a81ab59dcb_442112f8-8fdb-48cd-91a2-33c7e4e8af4e.jpg?v=1778325792"}],"url":"https:\/\/www.record.com.br\/en\/collections\/rob-cialdini.oembed","provider":"Editora Record","version":"1.0","type":"link"}