{"title":"Robert H. Frank","description":"","products":[{"product_id":"o-naturalista-da-economia","title":"The naturalist of economics","description":"“The economic naturalist shows how everything can make economic sense. Frank’s examples are wonderful.” Alice Rawsthorn, The New York Times “Frank’s new book shows that when students are asked to examine the world, they see interesting things; and certainly the basic concepts of economics can provide plausible explanations for actions and events. An excellent teaching method.” Robert Solow, Nobel Laureate in Economics • Why do 24-hour stores have locks on their doors? • Why does the practice of splitting the bill at a restaurant make everyone spend more? • Why does a $20,000 automobile rent for $40 a day, while a $500 tuxedo rent for $90 a day? • Why are brown eggs more expensive than white eggs, even though both types have the same taste and nutritional value? • Why is milk sold in rectangular containers, while soft drinks come in cylindrical containers? • Why do many bars charge customers for water but provide Free peanuts? Many people consider economics an incomprehensible subject, with numbers and graphs that can only be deciphered by experts, but its basic principles are simple and trivial. Since 1980, economist Robert H. Frank, professor of Business and Economics at Cornell University's Johnson Graduate School of Management and a New York Times columnist, began his introductory economics course by asking students to formulate questions based on everyday curiosities. The task consisted of using one or more of the principles discussed in the course to formulate an interesting question about some pattern of occurrence or behavior. *The Naturalist of Economics*, released last year in the United States, has received a great response from both the public and critics for making economics accessible and engaging. Robert H. Frank often tells his students: \"Imagine you're talking to a relative who has never studied economics\"—and the result, presented in this book, is a collection of the most intriguing examples of economic naturalism, aimed at people who enjoy unraveling the mysteries of everyday human behavior. \"Why do brides spend so much money on wedding dresses they'll never wear again, while grooms often rent a cheap tuxedo, even though they'll need the same outfit for many future occasions?\" The author's favorite question, posed by a student, reveals that even the answers to the most basic principles of economics don't reach students. Frank criticizes the excessive detail and information far removed from the realities of everyday economics education. For him, it's essential to observe the manifestation of economic issues contextualized in concrete examples to understand them easily. \"Learning economics is like learning a new language. It's important to slowly begin to see each idea in different contexts,\" the author argues. Professor Robert H. Frank's unique and successful style of introducing economics both inside and outside the classroom has earned him several awards, including the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. The economic naturalist features illustrations by New Yorker cartoonist Mick Stevens, which help us understand the explanations for human behavior using concepts such as the cost-benefit relationship, opportunity cost, and the law of one price, with humor and simplicity.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175435714812,"sku":"9788576842583","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2b560c4c962360d1d08c55f2aa6ba177.jpg?v=1778325102"}],"url":"https:\/\/www.record.com.br\/en\/collections\/robert-h-frank.oembed","provider":"Editora Record","version":"1.0","type":"link"}