{"title":"Theodor W. Adorno","description":"\u003cp\u003eTheodor W. Adorno foi filósofo, sociólogo, musicólogo e compositor alemão com descendência judaica. Nasceu em Frankfurt, em 1903, e emigrou para os Estados Unidos em função das perseguições nazistas aos judeus e socialistas na década de 1930. Após o fim da Segunda Guerra, retornou à Alemanha e passou a fazer parte da Escola de Frankfurt, voltada aos estudos de pensamentos filosóficos e sociológicos e à pesquisa social, de cunho marxista. Publicou, em 1947, juntamente com Max Horkheimer, a obra \u003cem\u003eDialética do esclarecimento\u003c\/em\u003e, na qual passou a utilizar o conhecido termo “indústria cultural”. Foi um grande estudioso da mídia norte-americana, analisando a “indústria cultural” como uma mercadoria e a domesticação dos consumidores. É um dos pensadores que tinha preocupação com a identidade do homem contemporâneo e com as amarras quase invisíveis do poder econômico.\u003c\/p\u003e","products":[{"product_id":"industria-cultural-e-sociedade","title":"Cultural industry and society","description":"\"\u003cp\u003e \u003cstrong\u003eA collection of Adorno's essays, \u003cem\u003e\"Cultural Industry and Society,\"\u003c\/em\u003e returns to bookstores with a new graphic design. \"One volume of Adorno's work is equivalent to a whole bookshelf of books on literature.\" – Susan Sontag\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Analyzing and understanding the organization and manifestation of culture within the development of capitalism was one of the driving forces behind the thinking of the German philosopher Theodor W. Adorno. And, undoubtedly, the extent of this eloquence, which is confined to the industrial pace of cultural production—always rapid, harsh, pasteurized, and \"soulless,\" according to Adorno—is open to criticism under any political, economic, and ideological regime.\u003c\/p\u003e\n\n \u003cp\u003eOne of the leading figures of the Frankfurt School—a group responsible for a series of critically grounded social and philosophical readings—Adorno, a descendant of Jews, a Kantian scholar, and lover of the arts (especially music), was forced to flee Germany during the Jewish and socialist persecution. During his exile in the United States, his interest in the intertwining of technology, culture, and consumption led to the work \u003cem\u003e\"Dialectic of Enlightenment\u003c\/em\u003e ,\" co-written with Max Horkheimer, in which the concept of the culture industry first appears.\u003c\/p\u003e\n\n\u003cp\u003e The term, used as an update of the idea of mass culture, refers to the ideas of domination, diffusion and speed with which culture, entertainment and fun are treated and offered by capitalism to worker-consumers, who, at the end of the day, find only the same old thing, the eternal repetition of the past.\u003c\/p\u003e\n\n \u003cp\u003eIn this new edition of \u003cem\u003eCultural Industry and Society\u003c\/em\u003e , readers will find three important essays by Theodor Adorno, selected by University of São Paulo professor Jorge de Almeida: \"Cultural Industry: The Enlightenment as Mystification of the Masses,\" \"Cultural Criticism and Society,\" and \"Free Time.\"\u003c\/p\u003e\n\n\u003cp\u003e Written between 1947 and 1969—the year of the author's death—these texts present his central ideas about the impoverishment of experience, the devaluation of leisure, and artistic development. By discussing the primary media outlets of his time—radio and cinema—Adorno opens doors that allow us to understand cultural, artistic, and entertainment manifestations of the 20th and 21st centuries.\u003c\/p\u003e\n\n \u003cp\u003eThrough these classic essays on the philosophy of communication and aesthetics, we can understand and question the current implications and impositions of ideology and technology. If until now we have been faced with the same old, same old, this book will allow us to reflect on and modify the pseudoculture of the cultural industry.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159198089468,"sku":"9786555480146","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/047b08215c3ccd68d6407f625a9c8733_3d5201ad-8d85-4dc9-b963-5b11a18b008b.jpg?v=1778641928"},{"product_id":"educacao-e-emancipacao","title":"Education and emancipation","description":"\"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eEducation and Emancipation\u003c\/em\u003e brings together captivating and timely essays by Theodor W. Adorno, considered one of the most influential and brilliant intellectuals of this century.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe great disasters caused by Nazism and dictatorships led the thinker to value the importance of educational systems in the construction of democratic societies.\u003c\/p\u003e\n\n\u003cp\u003e Thus, in \u003cem\u003eEducation and Emancipation\u003c\/em\u003e , the author observes how education can lead to barbarism and domination, something that Nazism revealed by propagating a “false culture” in educational institutions, which prevented critical thinking.\u003c\/p\u003e\n\n\u003cp\u003e One of the philosopher's main questions is how this world, so scientifically and technologically developed, can simultaneously harbor so much poverty. Paying attention to what's happening in the world requires understanding people's upbringing and analyzing the role of both educational institutions and the media.\u003c\/p\u003e\n\n \u003cp\u003eIn this book, which brings together several of Adorno's texts, the philosopher reflects on a variety of issues, analyzing the effect of the media on the education of the population and its importance for the formation of a freer society, thinking about the role of teachers in this process and indicating how educational strategies can lead to a path of barbarism.\u003c\/p\u003e\n\n\u003cp\u003e These texts reveal Theodor W. Adorno's interest in the emancipatory dimension that should promote education, culture and ethics aimed at the formation of democratic people.\u003c\/p\u003e\n\n \u003cp\u003eWith this work, the philosopher reaffirms his importance in the discussion of issues in favor of culture and against \"false culture.\" Contrary to the image of a dense and difficult-to-access thinker, he brings together captivating and contemporary essays, such as \"What It Means to Elaborate the Past,\" considered a true lesson in dialectics, as well as texts such as \"Philosophy and Teachers,\" \"Taboos Concerning Teaching,\" \"Television and Education,\" \"Education Against Barbarism,\" among others.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159381754108,"sku":"9786555480160","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/38d9cf1d653b069de1e974390fba9faa.jpg?v=1780975452"}],"url":"https:\/\/www.record.com.br\/en\/collections\/theodor-w-adorno.oembed","provider":"Editora Record","version":"1.0","type":"link"}