{"title":"Thomas K. McCraw","description":"","products":[{"product_id":"o-profeta-da-inovacao","title":"The prophet of innovation","description":"One of the most important thinkers and economists of the 20th century, and arguably the one who best understood the workings of capitalism, Joseph Schumpeter (1883-1950) left his mark as a prophet of incessant change. Author of the concept of \"creative destruction,\" his vision was radical: for him, almost all companies fail, victims of innovations introduced by competitors. Businesses once strong as dinosaurs, such as Pan Am, Gimbel's, Pullman, Douglas Aircraft, Digital Equipment Corporation, and British Leyland, are now equally extinct. The destruction of companies, fortunes, products, and careers is the price of advancing toward a more prosperous material life. And businesspeople run serious risks when they ignore this lesson: to survive, they must be entrepreneurial and think strategically. For Schumpeter, furthermore, the prosperity generated by the \"capitalist machine\" far outweighs the wreckage it leaves behind. \"Creative destruction,\" he said, is the driving force behind capitalism. In this brilliant biography, acclaimed by experts and international critics and winner of numerous awards, Pulitzer Prize-winning history professor Thomas K. McCraw, emeritus professor at Harvard Business School, sheds light on Schumpeter's life and work. Throughout a turbulent life spanning two World Wars, the Great Depression, and the beginning of the Cold War, Schumpeter reinvented himself many times. From turn-of-the-century Vienna prodigy to fascinating Harvard professor, he was dogged by tragedy and haunted by the ghost of his rival, John Maynard Keynes. In 1983—the centenary of both their births—Forbes magazine named Schumpeter, not Keynes, the best navigator of the turbulent waters of globalization. Time has proven this choice to be correct. THE PROPHET OF INNOVATION is also the personal story of a man repeatedly saved by women who loved him enough to put his well-being above their own. Without them, Schumpeter probably wouldn't have survived, so violent were his conflicts between reason and emotion. Drawing on all of Schumpeter's writings, including unpublished diaries and intimate letters, this biography paints a comprehensive portrait of a charismatic figure who aspired to become the world's greatest economist, greatest lover, and greatest horseman—only admitting failure with horses.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159431266556,"sku":"9788501084309","price":129.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/660b0246ca87f19e4fe9e259fbd3d49a_e11771e9-72f5-46ec-92ff-3ababee2bca2.jpg?v=1778327149"}],"url":"https:\/\/www.record.com.br\/en\/collections\/thomas-k-mccraw.oembed","provider":"Editora Record","version":"1.0","type":"link"}