{"title":"Tom Hopkins","description":"","products":[{"product_id":"como-ser-um-grande-vendedor","title":"How to be a great salesperson","description":"A world-renowned guru for new salespeople, Tom Hopkins, author of \"Selling in Times of Crisis,\" highlights the techniques that help his students achieve high incomes in the profession.\n \nWith the market becoming increasingly competitive and demanding, it's necessary to modernize and reinvent professional practices. Salespeople, in particular, need more than ever to offer a unique selling point to survive and stand out among their vast number of colleagues and competitors. This book was originally published in 1980, but its tips remain highly effective. Tom Hopkins, a globally renowned mentor to new salespeople, highlights the techniques that led him to sales success and that help his students achieve high incomes through the profession. The book features success stories of people who followed his footsteps and techniques.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159284203772,"sku":"9788568905166","price":69.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/e67e83c07bc3274b81a82e3a895b604b.jpg?v=1778324676"},{"product_id":"vendas-em-tempos-de-crise","title":"Sales in times of crisis","description":"The crisis is here. Is your sales team prepared?\n \nDifficult times can be triggered by a variety of factors: economic crises, severe weather, changing customer needs, a national tragedy—the list can be extensive. These factors are detrimental and even paralyzing if we're not prepared. While many see no other option than to \"stick it out\" and \"make do,\" true sales professionals understand that the only way to deal with adversity is to face it head on. Cycles come and go, but the principles of successful sales remain solid, regardless of the industry. Tom Hopkins shares his practical experience through a plan to reverse the dynamics of times of crisis. Those who adopt his strategy not only survive but thrive, even in the most unfavorable circumstances.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176979579132,"sku":"9788568905029","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2f010460c447edcd8f79688e2bdd5a3e_59af07f7-e05b-40f5-8703-3ac24bc824e1.jpg?v=1778322903"}],"url":"https:\/\/www.record.com.br\/en\/collections\/tom-hopkins.oembed","provider":"Editora Record","version":"1.0","type":"link"}