{"title":"Umberto Eco","description":"\u003cp\u003eUmberto Eco nasceu em Alexandria em 1932. Filósofo, medievalista, semiólogo, midiólogo, estreou na ficção em 1980 com \u003cem\u003eO nome da rosa\u003c\/em\u003e (Prêmio Strega 1981), seguido por \u003cem\u003eO pêndulo de Foucault\u003c\/em\u003e (1988), \u003cem\u003eA ilha do dia anterior\u003c\/em\u003e (1994), \u003cem\u003eBaudolino\u003c\/em\u003e (2000), \u003cem\u003eA misteriosa chama da rainha Loana\u003c\/em\u003e (2004), \u003cem\u003eO cemitério de Praga\u003c\/em\u003e (2010) e \u003cem\u003eNúmero zero\u003c\/em\u003e (2015). Dentre seus trabalhos de filosofia, crítica literária e semiótica, destacam-se \u003cem\u003eTratado geral de semiótica\u003c\/em\u003e (1975), \u003cem\u003eOs limites da interpretação\u003c\/em\u003e (1990), \u003cem\u003eKant e o ornitorrinco\u003c\/em\u003e (1997), \u003cem\u003eDa árvore ao labirinto: estudos históricos sobre o signo e a interpretação\u003c\/em\u003e (2007), \u003cem\u003eNão contem com o fim do livro\u003c\/em\u003e, com Jean-Claude Carrière (2009), \u003cem\u003eConstruir o inimigo e outros escritos ocasionais\u003c\/em\u003e (2011) e \u003cem\u003eScritti sul pensiero medievale\u003c\/em\u003e [Escritos sobre o pensamento medieval] (2012). Em 2004 publicou o volume ilustrado \u003cem\u003eHistória da beleza\u003c\/em\u003e, seguido em 2007 por \u003cem\u003eHistória da feiura\u003c\/em\u003e, em 2009 por \u003cem\u003eVertigem das listas\u003c\/em\u003e e em 2013 por \u003cem\u003eHistória das terras e lugares lendários\u003c\/em\u003e. Reconhecido como um dos mais importantes escritores e pensadores do século XX, grande parte da sua obra se encontra publicada no Brasil pela Editora Record. O autor morreu em 2016.\u003c\/p\u003e","products":[{"product_id":"arte-e-beleza-na-estetica-medieval","title":"Art and beauty in medieval aesthetics","description":"\u003cp\u003e The Middle Ages, the Dark Ages? According to Umberto Eco, one of the most important contemporary intellectuals, the answer is simple: an era of contrasts. On the one hand, political, religious, demographic, and even linguistic crises. On the other, the Renaissance centuries, when modern nations were born, revolutionized maritime transportation, agricultural techniques, and artisanal processes. A seductive era for its sociological, philosophical, religious, and psychological ideals.\u003c\/p\u003e\n\n \u003cp\u003eIt is from this springboard that Eco dives. The starting point for a reflection on the aesthetics behind an entire millennium—from the sixth to the fifteenth centuries. Not only in the world of art, but also in the realms of science and theology. With his usual perspicacity and erudition, plus the help of philosophical and literary texts, Eco analyzes how the medieval world responded to questions about aesthetic phenomena, within the context of its own culture and worldview. How medieval people converted beauty into a value: beauty should coincide with goodness and the divine.\u003c\/p\u003e\n\n \u003cp\u003eEco also corrects the false notion of a lack of aesthetic sensibility in the medieval world and paints a portrait of an era. Beauty, art, the relationship between art and morality, the role of the artist, notions of the pleasant, ornaments, styles, judgments of taste—nothing escapes Eco's discerning eye. From Boethius to Eckhart, from subtle conceptual distinctions to sociological and historical syntheses, here are Eco's considerations on medieval aesthetic ideas. The different ways of understanding art, beauty, appreciation of artworks, and morality.\u003c\/p\u003e\n\n \u003cp\u003eOriginally published in 1959 as part of a tetralogy on the history of aesthetics, it remains relevant today and is one of the only works to connect metaphysical notions of beauty to artistic techniques. Dense and elegant, it transports us to a world and civilization both very close and, at the same time, very distant: several of the fundamental concepts developed by medieval aesthetics have survived to this day, reaffirmed, disguised, albeit inserted into other contexts and altered. And Eco—an engaging and inspired guide—travels through them, without attempting to define or restrict them.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159231611132,"sku":"9788501081414","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/d4fcdef27a27097df1daa3e99a487477.jpg?v=1780716279"},{"product_id":"a-memoria-vegetal-e-outros-escritos-de-bibliofilia","title":"Plant Memory: and Other Writings on Bibliophilia","description":"HIGHLY RECOMMENDED BOOK - THEORETICAL CATEGORY - FNLIJ 2011 \"How beautiful is a book, designed to be held in one's hands, even in bed, even on a boat, even where there are no electrical outlets, even where and when any battery has run down. It supports bookmarks and folded corners, and can be dropped on the floor or abandoned on one's chest or knees when we fall asleep.\" This declaration of love is the synthesis of *The Memory of Plants*, by Umberto Eco—one of the most important intellectuals of our time. With subtlety, humor, and skill, Eco brings together reflections on the ancient and fascinating world of books, bibliophilia, memory, and the joy of reading. In this refined and elegant volume, Eco praises libraries and books, from papyri to the present day, and demystifies the notion that it takes a lot of money to be a collector. He also lists the enemies of books, the agents of premature death: borers, termites, and most frighteningly, human ignorance itself. He asserts that iPads and Kindles are merely an evolution—the pages may no longer be made of paper, but the book will remain what it is. He revisits some works, tells stories, redefines criteria of value, and takes us to the magical world of printed matter. From organic memory, recorded and organized by our brain, to the emergence of writing, he follows the changes in the apprehension and understanding of knowledge. Books are our elders, our vegetal memory. The historical memory hidden between paragraphs is our own memory, our capacity for reflection. A life insurance policy, a small foretaste of immortality. Before a book, we seek, more than deciphering, to interpret. It is through the vegetal memory of the book that we can recall not only our childhood games, but also those of Proust. Passions, desires, suffering, joy—all can arise from reading. Reading becomes a dialogue with someone who is not in front of us. A dialogue that, at any moment, evokes memories and knowledge, emotions and experiences, otherwise lost. This is what Eco, with the lightness of someone with a culture without borders, rescues from oblivion in The Memory of Plants.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159264542972,"sku":"9788501083326","price":69.9,"currency_code":"BRL","in_stock":true}]},{"product_id":"box-umberto-eco","title":"Umberto Eco Box","description":"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe Name of the Rose\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e, \u003cem\u003eThe Prague Cemetery\u003c\/em\u003e and \u003cem\u003eFoucault's Pendulum\u003c\/em\u003e , three of Umberto Eco's greatest novels in luxury editions in this box set worthy of one of the most important authors of the 20th century, with content never before published in Brazil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIt's impossible to deny Umberto Eco's importance in the most diverse fields of human sciences in the 20th century. But his contribution to literature is also undeniable. The Italian always masterfully combined his theoretical knowledge with writing skill, creating novels that achieved not only critical acclaim but also bestsellers. And in this box set, these works find editions that do justice to their grandeur. In addition to the exquisite graphic design, it also features a booklet written by Raphael Salomão Khède, professor of Italian language and literature at UERJ, and illustrations never before seen in Brazil by Umberto Eco himself in preparation for \u003cem\u003eThe Name of the Rose\u003c\/em\u003e . A must-have for literature lovers.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe Name of the Rose\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e(616 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eIn his first novel, Eco creates a detective story set in the 14th century in a Franciscan monastery in Italy. Suspicion of heresy looms large in this monastery, and Friar William of Baskerville is sent to investigate. However, this delicate mission is interrupted by seven eccentric murders. The deaths, under unusual circumstances, of seven monks in seven days and seven nights drive a violent narrative, captivating for its humor and cruelty, malice and erotic sedition. These crimes force Friar William to act as a detective. He searches for evidence, deciphers secret symbols and coded manuscripts, and works tirelessly in the mysterious labyrinth that is the monastery, where extraordinary events occur in the early hours of the morning.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eThe Prague Cemetery\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e(424 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eA treatise on the mechanism of hatred and a kind of synthesis of the history of prejudice, this book caused discomfort in conservative sectors of Italian society by mixing historical figures with a fictional, cynical, and Machiavellian antihero, capable of anything to exact revenge on priests, Jesuits, communists, and, especially, Jews. The odious Simonini, defined by Eco as one of the most repulsive literary characters ever created, is a master of disguise and conspiracy. From northeastern Italy to Sicily, from the slums of Paris to German taverns, passing through the bombing of Napoleon III, the Paris Commune, and the Dreyfus affair, Simonini represents all the revolutions, the bad choices, the mistakes of the 19th century, which Eco reconstructs with historical rigor.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cem\u003eFoucault's Pendulum\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003e(680 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eBored from reading and rereading occult science manuscripts, Casaubon, Belbo, and Diatallevi, three Garamond editors in Milan in the early 1980s, concoct a hoax connecting medieval Knights Templar to occult groups throughout the centuries. Obsessed with their own creation, they produce a map indicating the location of where all the powers of Earth can be controlled—located in Paris, on Foucault's pendulum. However, by fate, the joke becomes all too real. When occult groups, including Satanists, hear about the Plan, their quest for control of Earth knows no bounds.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159272964348,"sku":"9788501306142","price":259.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/30c01af46826a044a9697e4a92cc5ef2.jpg?v=1778326027"},{"product_id":"a-definicao-da-arte","title":"The definition of art","description":"\"\u003cp\u003e \u003cstrong\u003eA great essay on art by one of the most important writers and thinkers of our time.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe object of study of \u003cem\u003eThe Definition of Art\u003c\/em\u003e is not simply art - to be defined - but the philosophical problem of the possibility of a definition of art, as it arises for contemporary aesthetics.\u003c\/p\u003e\n\n\u003cp\u003e Umberto Eco approaches the issue from three perspectives: through some historical essays, which revisit the definitions of ancient Indian aesthetics, medieval aesthetics, and some currents of the last two centuries; through some theoretical essays, which also examine the positions of contemporary scholars; and through an inspection of the territory of avant-garde poetics, to see how and to what extent the instances of such poetics fit into the speculative frameworks organized by aesthetics.\u003c\/p\u003e\n\n\u003cp\u003e These essays show the problematic outline that led the author to the notion of “open work” - already outlined and commented on in these writings - and to the research on communication problems that subsequently occupied the center of his interests.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159273652476,"sku":"9788501402479","price":89.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/890350c6d309a50ef1878cec8c69e718_cc9ff20f-2842-4744-b706-f975829d3b38.jpg?v=1778728334"},{"product_id":"baudolino-edicao-de-bolso","title":"Baudolino (paperback edition)","description":"Among the monsters that inhabit the unconscious of the Middle Ages, this book by Umberto Eco combines different narrative modes: the adventure novel, the fantastic tale, the mystery story. The author's homage to the patron saint of his hometown, Alexandria, stars Baudolino, a liar and creative teenager who wins over Emperor Frederick Barbarossa, and Nicetas Choniates, a character inspired by a historian and orator who lived in Constantinople. Eco mixes up his invented characters and produces the most common effect of his text: interfering in known historical events through acts or circumstances experienced by the fictional characters. The result is unmissable: spiced with countless comical situations, this is a fun and accessible narrative, both for those seeking Umberto Eco's erudition and for those who simply want to read a good adventure. A celebration of the power of myth and utopia. \"Eco lets his virtuosity run free, supported by a seemingly limitless imagination.\" - O Estado de S.Paulo \"Baudolino is a great adventure in the Middle Ages.\" - Isto É","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159322149116,"sku":"9788577990023","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/1dcaf458bafdf39af26b79a5fb239cbd_1e78b4a0-aed5-4703-a2dd-f02cc95c40fa.jpg?v=1778311922"},{"product_id":"a-ilha-do-dia-anterior-edicao-de-bolso","title":"The Island of the Day Before (Paperback Edition)","description":"The Island of the Day Before tells the story of young Piedmontese Roberto Pozzo de San Patrizio, who, while on a secret mission for Cardinal Mazarin, has his ship, the Amarilli, wrecked by a fierce storm in the southern seas. After days on a lifeline, Roberto comes across a deserted ship, the Daphne, crammed with antique objects, metals, and works of art, and begins a journey back to the Baroque era, a solitary adventure played out in the young man's memory. Filled with allusions to the great works of the past, to masters, to scientists, this book is an encyclopedia in which the reader will be carried away by the fascinating labyrinthine layers that unite Eco's prose. \"A story at once stimulating and surprisingly humorous.\" - USA Today \"A novel of ingenuity and art. Battles, love poems, and maritime adventures in the Age of Discovery.\" - The New York Times Book Review \"Wonderfully exotic. A thrilling intellectual journey.\" - San Francisco Chronicle","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159379853564,"sku":"9788577991204","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/b9daa2dbeeb5789c484d241afd66afe5.jpg?v=1779851956"},{"product_id":"em-que-creem-os-que-nao-creem","title":"What do non-believers believe?","description":"\" \u003cp\u003e\u003cstrong\u003e\u003cem\u003eWhat do those who don't believe believe?\u003c\/em\u003e is a first-hand account of the correspondence exchanged between Umberto Eco and Cardinal Carlo Maria Martini through the pages of the Italian newspaper Liberal, between March 1995 and March 1996.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e In the eight letters of this public debate, a prominent member of the Church and a leader of secular culture discuss, with dialectical freedom, the fundamental values of contemporary humanity, the prospect of the apocalypse, religious traditions and common sense, as well as the restrictions imposed on women. Finally, they discuss faith.\u003c\/p\u003e\n\n\u003cp\u003e The heated dialogue between Eco and Martini is joined by the voices of a varied and curiously harmonious choir, composed of Emanuele Severino, Manlio Sgalambro, Eugenio Scalfari, Indro Montanelli, Vittorio Foa, and Claudio Martelli. And to all of them, the Archbishop of Milan responds, arduous and serene.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159410917628,"sku":"9788501055279","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/65c15dd15ca80ef2349de2c89bbe715b.jpg?v=1780975475"},{"product_id":"o-pendulo-de-foucault","title":"Foucault's pendulum","description":"\" \u003cp\u003e\u003cstrong\u003e\u003cem\u003eFoucault's Pendulum\u003c\/em\u003e , one of the most famous novels by writer, philosopher, semiologist, linguist and bibliophile Umberto Eco, is an adventure that combines erudition with good humor.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Bored from reading and rereading occult science manuscripts, Casaubon, Belbo, and Diatallevi, three editors at Garamond in Milan in the early 1980s, concoct an elaborate hoax connecting the medieval Knights Templar in 1312 to occult groups throughout the centuries. Obsessed with their own creation, they produce a map indicating the geographic location from which all the powers of the Earth can be controlled—a point located in Paris, France, on Foucault's pendulum.\u003c\/p\u003e\n\n \u003cp\u003eHowever, by fate, the joke becomes all too real. When occult groups, including Satanists, hear about the Plan, their quest for control of Terra knows no bounds. And Belbo finds himself targeted by a real-life secret society that believes he holds the key to the lost treasure of the Knights Templar.\u003c\/p\u003e\n\n\u003cp\u003e Orchestrating these and several other characters in this multifaceted semiotic adventure, Umberto Eco, author of \u003cem\u003eThe Name of the Rose\u003c\/em\u003e , addresses in \u003cem\u003eFoucault's Pendulum\u003c\/em\u003e contemporary issues such as the emergence of high-tech irrationalism, the syndromes of the end of the millennium, the world of signs and the secrets of history, all in a book that combines eruditeness and good humor at the same time.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\"It has been said that \u003cem\u003eFoucault's Pendulum\u003c\/em\u003e is \u003cem\u003ethe intellectuals' Da Vinci Code\u003c\/em\u003e . Umberto Eco himself, however, went a step further when he stated, with his typical sense of humor, that Dan Brown was (or should be) one of the characters in his book, published 15 years before the American bestseller. [...] Eco truly created an entire facet of literature. A style. A genre of which this book is the most accomplished example.\" From the blurb by Caetano Galindo\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159425663228,"sku":"9788501034663","price":124.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/34ab21b8562fc34e46e03a3426fe21d4_e28b9067-f065-4bcf-8b49-97bc13bd6704.jpg?v=1781755342"},{"product_id":"pape-satan-aleppe","title":"Pape Satan Aleppe","description":"Umberto Eco's final book, an intelligent and contemporary take on today's world. Ideological, economic, and political crises, rampant individualism, and a symbiotic relationship with our cell phones are some of the elements that make up the environment we live in: a liquid society, where nothing seems to make sense or even have any meaning. In this, his final book, to help us better understand our disoriented society, Umberto Eco presents us with a collection of essays on everything from Harry Potter to 9\/11, Twitter, the Knights Templar, and handwriting. \"Pape Satan, papa Satan aleppe,\" said Pluto in Dante's Inferno, with astonishment, sadness, threat, or perhaps irony. The meaning of the verse, still a mystery to us, too liquid, is therefore perfect for characterizing the confusion of our time and for naming this work.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159436280060,"sku":"9788501109095","price":74.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/eab526be07c657253b8934ade4f77c43_bb0f25c1-d3c8-4e62-ac32-a90b8266dfff.jpg?v=1778317152"},{"product_id":"nos-ombros-dos-gigantes","title":"On the shoulders of giants","description":"\"\u003cp\u003e \u003cstrong\u003eThe quintessence of Umberto Eco's universe in this hardcover, illustrated collection.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eOn the Shoulders of Giants\u003c\/em\u003e represents a festive event for Umberto Eco's readers. Over the course of fifteen years, far from university chairs, academic conferences, and honorary ceremonies, Eco wrote these texts to entertain the always large audiences of La Milanesiana, a festival created and directed by Elisabetta Sgarbi—a \"laboratory of excellence\" that interweaves diverse arts and knowledge, bringing together major names from the international scene in various fields of culture, such as literature, music, film, science, art, philosophy, and theater.\u003c\/p\u003e\n\n \u003cp\u003eThe texts in this collection, for the most part, begin with the festival's chosen theme and then explore a repertoire that draws on philosophy, literature, aesthetics, ethics, and media. In short: the quintessence of Umberto Eco's universe, narrated in a friendly language interspersed with irony, sometimes playful, and sharp when necessary. The roots of our civilization, the shifting canons of beauty, the false that becomes true and changes the course of history, the obsession with conspiracy, the emblematic heroes of the grand narrative, art forms, aphorisms, and parodies are some of the highlights of this book, further enriched by the images the author often projected throughout his speeches. Umberto Eco.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159437525244,"sku":"9788501114624","price":249.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8e7392b3d889266be49ff779faf1a7a2_696b47c0-fdc2-43e5-b69c-0a0eb65b9cba.jpg?v=1778322466"},{"product_id":"da-arvore-ao-labirinto","title":"From the tree to the labyrinth","description":"A collection of various texts by Umberto Eco on the trajectory of semiotic thought. The author covers topics ranging from Porphyry—whose pioneering model for describing the workings of the mind and language shaped medieval reflection on the sign—to the recent debate surrounding the limits of interpretation. This multifaceted trajectory ultimately corresponds to the intellectual trajectory of the Italian semiotician himself, so that this book encompasses the core of his philosophical and theoretical concerns. An erudite and essential work.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159464526076,"sku":"9788501084378","price":139.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/20172c673f16ab7cf27ba89d8099d01a.jpg?v=1778320543"},{"product_id":"o-cemiterio-de-praga","title":"The Prague Cemetery","description":"A memorable work by Umberto Eco at his best.\n \nA treatise on the mechanics of hatred and a kind of synthesis of the history of prejudice, the book caused discomfort in more conservative sectors of Italian society, especially among religious people, for its blending of historical figures with a fictional, cynical, and Machiavellian anti-hero, capable of anything to exact revenge on priests, Jesuits, communists, but, above all, Jews. Filled with conspiracy theories, falsifications, Masonic themes, and details of Italian unification, the heart of the narrative lies in antisemitism. \nThe Prague cemetery also commemorates one of history's most striking episodes of forgery: The Protocols of the Elders of Zion, a text forged by Tsar Nicholas II's secret police to justify the persecution of the Jews. The writings, believed to have been based on a French text—Dialogues in Hell between Machiavelli and Montesquieu—described a supposed plan for world domination by the Israelites. They would later serve as Hitler's inspiration for the concentration camps.   \nThe odious Simonini, whom the author himself defines as one of the most repulsive literary characters ever created, is a master of disguise and conspiracy. A forger in the service of various governments. From northeastern Italy to Garibaldi's Sicily, from the slums of Paris to German taverns, passing through black masses, the bombing of Napoleon III, the Paris Commune, the Dreyfus affair, the Risorgimento, Simonini is all the revolutions, the bad choices, the mistakes of the 19th century, which Eco reconstructs with great historical rigor, between power grabs and revolutions.\n With the air of a new classic, The Prague Cemetery takes historical lies to new heights and also reveals tools used by forgers and propagandists.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159537697020,"sku":"9788501092847","price":89.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/d6ed90d0c9dbbaa5dbc512865bb24a62_12bd11a6-f832-4508-8994-faf6e893c6a8.jpg?v=1778641914"},{"product_id":"o-fascismo-eterno","title":"Eternal fascism","description":"\u003cp\u003e\u003cstrong\u003eFirst published in 1997, \u003cem\u003eEternal Fascism\u003c\/em\u003e offers timely and insightful reflections on the constant threat of totalitarianism and its facets in society. Written clearly and precisely by Umberto Eco, the work presents an important and necessary reflection on the meaning of history and the importance of memory.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eAn invitation\u003c\/em\u003e — a warning — to \"forget\"; to not consider this evil as overcome — is what Umberto Eco does in \u003cem\u003eThe Eternal Fascism\u003c\/em\u003e . To remind us that \" \u003cem\u003eUr-Fascism\u003c\/em\u003e \", as the author calls it, \"is still around us, sometimes in civilian clothes.\"\u003c\/p\u003e\n\n \u003cp\u003eThe term \"fascism\" is easily adaptable because it is possible to eliminate one or more aspects of a fascist regime, and it will continue to be recognized as such. Among the possible characteristics of \u003cem\u003eUr-Fascism\u003c\/em\u003e , the \"eternal fascism\" of the title, are fear of difference, opposition to critical analysis, machismo, repression and control of sexuality, the exaltation of a \"leader,\" and a constant state of threat. These characteristics cannot be combined into a single system; many contradict each other and are typical of other forms of despotism or fanaticism. But it is enough for one of them to appear for a fascist nebula to form.\u003c\/p\u003e\n\n \u003cp\u003eFirst published in 1997 in the book \u003cem\u003e\"Five Moral Writings\u003c\/em\u003e ,\" this new edition reaches readers at a time of rising worldwide flirtation with fascism—which, as Eco denounces, far from being merely a living historical moment in Italy, Europe (and Brazil) in the 20th century, is a constant threat to our society. This important and necessary reflection teaches us to think about the meaning of history and the importance of memory.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"Ur-fascism, or eternal fascism, is still all around us, sometimes in civilian clothes. It would be very comforting for us if someone appeared on the world stage and said: 'I want to reopen Auschwitz, I want the Blackshirts to parade through the Italian squares again!' Unfortunately, life is not that easy! Ur-fascism can return in more innocent guises. Our duty is to unmask it and point the finger at each of its new forms - every day, in every place in the world.\" - Umberto Eco\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159543759100,"sku":"9788501116154","price":54.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/655586bf98938ecac5569fa9d60565a2_3e4baec5-6a54-4841-8724-0934d8a1571c.jpg?v=1778814737"},{"product_id":"historia-da-feiura","title":"History of ugliness","description":"\u003cp\u003e \u003cstrong\u003eThose who love the ugly find it beautiful. But the idea of ugliness is much more complex to define than that of beauty. Umberto Eco presents an essay on what constitutes ugliness, from classical antiquity to the present day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e The concept of the grotesque has, over the centuries, been linked to that of grace and beauty. The ugly, the cruel, and the demonic are parameters for the existence of beauty. But not always considered its opposite. \u003cem\u003eA history of beauty\u003c\/em\u003e relies on a broad range of theoretical evidence capable, at the same time, of defining the taste of a given era. The trajectory of ugliness, on the other hand, must seek its own documentation in the visual or verbal representations of things or people considered ugly. But is taste debatable? How can the absence of perfection be measured?\u003c\/p\u003e\n\n \u003cp\u003eWith his usual perspicacity and erudition, Umberto Eco poses these questions in * \u003cem\u003eThe History of Ugliness*\u003c\/em\u003e , an essay on the transformations of this concept over time. After chronicling, in * \u003cem\u003eThe History of Beauty\u003c\/em\u003e *, the course of beauty in Western civilization, Eco turns to ugliness and makes us reflect: if beauty or ugliness is in the eye of the beholder, it is also true to remember that this gaze is influenced by the cultural standards of the observer. For a Westerner, an African ritual mask may evoke strangeness and terror, while for a native, it may represent a benevolent deity. Saying that beauty and ugliness are relative to time and culture does not mean, however, that attempts have not always been made to view them as defined standards within a stable model.\u003c\/p\u003e\n\n \u003cp\u003eIn the fifteen chapters of this book, Umberto Eco reflects on the various transformations of the concept of ugliness not only in the world of art, but also in various fields of knowledge, such as philosophy, theology, science, politics, and economics. \u003cem\u003eHistory of Ugliness is neither\u003c\/em\u003e a history of art nor a study of aesthetics, but uses both to delineate the idea of ugliness from Classical Antiquity to the present day. And so, both the anthological texts and the extraordinary illustrations of this book take us on a surprising journey, through nightmares, terrors, and loves spanning nearly three thousand years, where movements of repudiation go hand in hand with touching gestures of compassion, and the rejection of deformity is accompanied by decadent ecstasies with the most seductive violations of any classical canon.\u003c\/p\u003e\n\n \u003cp\u003eBetween demons, madmen, hideous enemies, and disturbing presences, between terrifying abysses and deformities that flaunt the sublime, between freaks and the undead, a vast and often unsuspected iconographic vein is discovered. Beautifully illustrated, \u003cem\u003eHistory of Ugliness\u003c\/em\u003e is a captivating intellectual and sensory adventure. A lover of words as much as images, Umberto Eco transformed this sophisticated yet moving work into a seductive and irresistible invitation to a journey through the realm of the grotesque.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159679484156,"sku":"9788501034717","price":279.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/46cf90a3e78fa62149900bcb2a4805a5.jpg?v=1778325066"},{"product_id":"numero-zero","title":"Number Zero","description":"\"\u003cp\u003e \u003cstrong\u003eUmberto Eco's international bestseller. The novel is a true primer on bad journalism and the times.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eA group of editors, assembled at random, prepares a newspaper. It's not an informative one; its goal is to blackmail, defame, and provide dubious services to its publisher. A paranoid editor, wandering through a hallucinatory Milan (or hallucinating in a normal Milan), reconstructs fifty years of history against a diabolical backdrop, revolving around the rotting corpse of a pseudo-Mussolini. In the shadows, Gladio, the P2 Masonic lodge, the assassination of Pope John Paul I, the coup d'état of Junio Valerio Borghese, the CIA, the Red terrorists manipulated by the secret services, twenty years of attacks and smokescreens—a set of inexplicable facts that seem invented, until a BBC documentary reveals them to be true, or at least confessed to by their authors.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003e\"Number Zero\"\u003c\/em\u003e is a perfect primer on bad journalism, which the reader navigates without knowing whether it was invented or simply recorded live. A story set in 1992, it foreshadows so many mysteries and madness of the following twenty years. A bitter and grotesque adventure that unfolds in Europe from the end of World War II to the present day.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159699734780,"sku":"9788501104670","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/676a842e85402b89e8304c4829c7aeb4.jpg?v=1778323095"},{"product_id":"o-nome-da-rosa-graphic-novel-vol-1","title":"The Name of the Rose - Graphic Novel (Vol. 1)","description":"\u003cp\u003e \u003cstrong\u003eIn this graphic novel adaptation of \u003cem\u003eThe Name of the Rose\u003c\/em\u003e , Umberto Eco's masterpiece meets the artistic genius of Milo Manara, who adds a new dimension to the brilliant text of one of the most important thinkers of the 20th century.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eA true work of art, the graphic novel adaptation of \u003cem\u003eThe Name of the Rose\u003c\/em\u003e utilizes different graphic styles in pursuit of visual perfection to weave commentary on our time and the past, with its wonders carved in stone and immortalized in paint. Each style portrays a dimension of Eco's book: the sculptures, the reliefs of the portals, and the wonderful, surreal illuminations of the library books; Adso's coming-of-age novel, with the discovery of sensuality and womanhood; and the life story of the Dolcinians, whose values of poverty, nonconformity, and dissent are crucial to this day. It's the Middle Ages as never before.\u003c\/p\u003e\n\n \u003cp\u003eIn 1327, Franciscan friar William of Baskerville, accompanied by his novice Adso of Melk, arrives at a Benedictine abbey to investigate a suspected heresy, but his work is interrupted by a series of mysterious murders. As William investigates and gets closer to the dangerous truth, his young apprentice uncovers the secrets of a dark and sensual world.\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eThe name of Manara's rose\u003c\/em\u003e finds its place in Umberto Eco's literary matryoshka, which is also a book about books that contain other books. This comic book adaptation is therefore not a simple transcription of a text into another medium, but an addition of a new dimension to the original work, published in 1980.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159737778428,"sku":"9786555877984","price":114.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/11d156af8ced70b5af28903e0a35d91e_f27e8f44-8e7b-4329-8895-da1f7373a77d.jpg?v=1778318522"},{"product_id":"o-nome-da-rosa-edicao-especial","title":"The Name of the Rose (Special Edition)","description":"\"\u003cp\u003e \u003cstrong\u003eA revised deluxe edition of Umberto Eco's most important work of fiction.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIt's impossible to think of \u003cem\u003eThe Name of the Rose\u003c\/em\u003e without considering its extraordinary global success, both with critics and the public. It's one of those rare publishing phenomena, a literary bestseller that transcends linguistic boundaries.\u003c\/p\u003e\n\n\u003cp\u003e This is the first novel by Umberto Eco, one of the most important theorists of mass communication today. The author uses a detective story, in the style of Conan Doyle, set during the last week of November 1327, in a Franciscan monastery in medieval Italy.\u003c\/p\u003e\n\n\u003cp\u003e Suspicion of heresy looms in this monastery, and Friar William of Baskerville is sent to investigate. However, this delicate mission is interrupted by seven eccentric murders. The deaths, under unusual circumstances, of seven monks in seven days and nights drive a violent narrative, captivating with its humor and cruelty, malice and erotic sedition.\u003c\/p\u003e\n\n \u003cp\u003eThese crimes force Friar William to act as a detective. He searches for evidence, deciphers secret symbols and coded manuscripts, and works tirelessly in the monastery's mysterious labyrinth where extraordinary events occur in the early hours of the morning.\u003c\/p\u003e\n\n\u003cp\u003e A spectacular success, \u003cem\u003eThe Name of the Rose\u003c\/em\u003e is not only a crime investigation narrative, but also a fascinating chronicle of the Middle Ages.\u003c\/p\u003e\n\n\u003cp\u003e This deluxe edition, revised by renowned translator Ivone Benedetti, contains an updated biography of Umberto Eco, a review note and a glossary with translations of the Latin terms used by the author.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159764156668,"sku":"9788501115829","price":199.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9201a2bbd785b20793b956d092531e38_02e1da81-57b6-41e1-bfad-42dfea89a6e4.jpg?v=1778310129"},{"product_id":"kant-e-o-ornitorrinco","title":"Kant and the platypus","description":"\u003cp\u003e \u003cstrong\u003eIn dialogue with \u003cem\u003eGeneral Treatise on Semiotics\u003c\/em\u003e , this new edition of \u003cem\u003eKant and the Platypus\u003c\/em\u003e brings together essays written by Umberto Eco that deal with themes related to language and cognition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e How do we recognize a cat? How do we differentiate it from a dog? Why don't we confuse an elephant with an armadillo or call a woman a hat? This formidable problem has obsessed thinkers from Plato to contemporary philosophers, and not even Kant knew how to solve it satisfactorily. In \u003cem\u003eKant and the Platypus\u003c\/em\u003e , Umberto Eco addresses these questions and explores the vague and fascinating field of cognitive science. \"If there are many things I say in these pages, there are many more that I don't say, simply because I don't have precise ideas about them.\"\u003c\/p\u003e\n\n \u003cp\u003eWritten over the course of a year, the essays in this book stem from systematic concerns that refer to, complement, and engage with Eco's classic 1975 work, \u003cem\u003eGeneral Treatise on Semiotics\u003c\/em\u003e . Instead of an academic analysis, Eco presents a series of investigations based on common sense, and his theoretical discussions are full of \"stories,\" using fables to help the reader see the themes clearly.\u003c\/p\u003e\n\n \u003cp\u003eBut what about Kant and the platypus? From Kant—on whom the direction of cognitive science in this century depends, based on its dilemmas and axioms—Eco draws the empirical concepts that allow for a first nucleus from which successive definitions will be organized. The platypus, a mammal that for over a century failed to be included in any category of order or species, serves as a prime example of the difficulties of classification. It therefore serves to test the Kantian system, or the order of knowledge according to Kant; and also to allow us to imagine the philosopher's reaction to this animal he never got to know.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"In this book, I explain why the platypus is not horrible, but prodigious and providential in that it tests a theory of knowledge. Incidentally, given its very early appearance in the development of species, I suggest that it is not made from pieces of other animals, but that other animals are made from its pieces. [...]\u003c\/p\u003e\n\n \u003cp\u003eThe task of a philosophical discourse is to revisit where Kant started, and what problematic knots he wrestled with, because their alternation can teach us something as well. Without knowing it, we may still be children of his errors (as well as his truths), and understanding the subject could prevent us from making similar mistakes or believing we discovered yesterday what he had already suggested two hundred years ago. Briefly, Kant knew nothing about the platypus, and patience, but the platypus, to resolve its own identity crisis, should know something about Kant.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159792107772,"sku":"9786555876260","price":119.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/07029edbf940f4d392b49342c6cb3128.jpg?v=1778324556"},{"product_id":"a-ilha-do-dia-anterior","title":"The island of the previous day","description":"\"\u003cp\u003e \u003cstrong\u003eAn encyclopedia in which the reader will be carried away by the fascinating floors of the labyrinths that unite Eco's prose.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eThe Island of the Day Before\u003c\/em\u003e tells the story of a young Piedmontese nobleman from Monteferrato who, while on a secret mission for Cardinal Mazarin, has his ship, the Amarillis, wrecked by a fierce storm in the Southern Ocean. Roberto, after days on a lifeline, stumbles upon the Daphne, another deserted ship, but filled with ancient objects, metals, and works of art. This begins a slow journey back to the 1700s of new science, the Thirty Years' War, and a cosmos in which Earth is no longer the center of the universe. A journey back to the Baroque era, a solitary adventure, played out in the young man's memory.\u003c\/p\u003e\n\n\u003cp\u003e A book full of allusions to the great works of the past, to masters and scientists.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159815569660,"sku":"9788501042316","price":99.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/05b5e4e93ecb49413d982ed9586bd749_7d321333-b36f-4f42-8b42-792db178cfef.jpg?v=1778310261"},{"product_id":"historia-da-beleza","title":"History of beauty","description":"\u003cp\u003e \u003cstrong\u003eIf beauty is in the eye of the beholder, it's certain that this gaze is influenced by the cultural standards of the observer. After all, what is beauty? What is art? Is taste debatable? Should beauty be analyzed coldly or free from the constraints of reason? With his usual perspicacity and erudition, Umberto Eco poses these questions in * \u003cem\u003eThe History of Beauty*\u003c\/em\u003e , an essay on the transformations of the concept of beauty through time.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eEco assumes that the meaning of Beauty is mutable and distinct from the meaning of desire: \"The thirsty person who comes upon a spring rushes to drink from it does not contemplate Beauty. He may do so later, once his desire is satisfied.\" From this point on, the author avoids preconceived notions of Beauty to review everything that, in a given culture or historical period, seemed pleasing to human contemplation, regardless of desire. Even the ugly, the cruel, and the demonic deserve Umberto Eco's contemplation, serving as parameters for the existence of Beauty.\u003c\/p\u003e\n\n \u003cp\u003eThe book is neither a history of art nor a study of aesthetics, but uses both to delineate the idea of Beauty from antiquity to the present day. In 17 chapters, nine of which he wrote (the others were written by the Italian writer Girolamo de Michele), Umberto Eco reflects on the various transformations of the concept of Beauty not only in the world of art, but also in various fields of knowledge, such as philosophy, theology, science, politics, and economics.\u003c\/p\u003e\n\n \u003cp\u003eBesides being beautifully illustrated, the work uses utterly original and intelligent language to discuss such a complex concept. Drawing on images from hundreds of masterpieces and a vast anthology of texts—from Pythagoras to the present day—Eco explores the multiple concepts of beauty expressed and discussed from ancient Greece to the present day, drawing parallels that may seem somewhat unusual, such as, for example, between the nudity of the Venus de Millo, from the second century BC, and that of model Monica Bellucci, in a Pirelli calendar; or between the athletic body of the Apollo of the Belvedere, displayed at the Vatican Museums in Rome, and Arnold Schwarzenegger's anabolic biceps in the film Commando, before the actor became governor of California.\u003c\/p\u003e\n\n \u003cp\u003eIt will be up to readers to decide whether the idea of Beauty has retained any constant characteristics throughout these various manifestations. In any case, they will certainly experience a captivating intellectual and sensory adventure. A lover of words as much as images, Umberto Eco ultimately transformed this sophisticated, yet moving, work into the best translation of what he intended to investigate: \u003cem\u003e*History of Beauty\u003c\/em\u003e * is a magnificent book. A seductive and irresistible invitation to a journey through the realm of Beauty, with the privilege of having Umberto Eco's inspired mind as your guide.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159825432828,"sku":"9788501090881","price":329.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/09c6cf63e4e4e083474c86c002391874_63a8e22f-36ac-4af3-84eb-ca1e1ecd0674.jpg?v=1778320815"},{"product_id":"a-vertigem-das-listas","title":"The vertigo of lists","description":"Lists are the first and most fundamental form of information organization. But, paradoxically, they are also the way in which even the most complex forms of classification are presented. Menus, websites, catalogs, and other archives govern Western culture. There are tables of saints, enumerations of fabulous creatures, inventories of medicinal plants, lists of treasures. There are practical lists, which are finite, like the catalogs of books in a library; others suggest countless magnitudes and, therefore, a disturbing sense of infinity. In *The Vertigo of Lists*, Umberto Eco, one of today's most acclaimed intellectuals, explores key questions of each classification, offering an important lesson for information architecture. How do we create a rigorous classification? Is there only one criterion for classification? And, if more than one, which one to choose? Eco also reminds us that the dream of all science and philosophy, since its Greek origins, has been to know and define the essence of things. To list them. The aesthetics of lists permeates the history of art and literature. But *The Vertigo of Lists* doesn't just analyze a rarely investigated literary form. It shows, above all, how the arts are capable of suggesting infinite lists, even when representation appears severely limited by the frame. In this beautiful illustrated edition, Umberto Eco reflects on how the idea of catalogs has changed over the centuries. And how, from one period to the next, it expressed the spirit of each era. With his usual perspicacity and erudition, Umberto Eco poses these and other questions. And, in tow, both the anthological texts and the extraordinary illustrations of this book take us on a surprising journey. This essay is accompanied by a literary anthology and a vast selection of artworks, illustrating and analyzing the texts presented. A captivating intellectual and sensorial adventure, this volume continues the editorial project of *The History of Beauty* and *The History of Ugliness*.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159965057276,"sku":"9788501090331","price":249.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/d26164f3bf8eaf183d1d07f43b9ac79e.jpg?v=1778311982"},{"product_id":"o-nome-da-rosa","title":"The name of the rose","description":"\"\u003cp\u003e \u003cstrong\u003eUmberto Eco's first novel, \u003cem\u003eThe Name of the Rose\u003c\/em\u003e , won the Strega Prize and was listed by \u003cem\u003eLe Monde\u003c\/em\u003e as one of the most important of the 20th century. This revised edition features a new graphic design and a glossary with translations of Latin terms.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eIt's impossible to think of \u003cem\u003eThe Name of the Rose\u003c\/em\u003e without considering its extraordinary global success, both with critics and the public. It's one of those rare publishing phenomena, a literary bestseller that transcends linguistic boundaries.\u003c\/p\u003e\n\n\u003cp\u003e This is the first novel by Umberto Eco, one of the most important mass communication theorists of the 20th century. The author uses a detective story, in the style of Conan Doyle, set during the last week of November 1327, in a Franciscan monastery in medieval Italy.\u003c\/p\u003e\n\n\u003cp\u003e Suspicion of heresy looms in this monastery, and Friar William of Baskerville is sent to investigate. However, this delicate mission is interrupted by seven eccentric murders. The deaths, under unusual circumstances, of seven monks in seven days and seven nights drive a violent narrative, captivating for its humor and cruelty, malice and erotic sedition.\u003c\/p\u003e\n\n \u003cp\u003eThese crimes force Friar William to work as a detective. He searches for evidence, deciphers secret symbols and coded manuscripts, and works tirelessly in the mysterious labyrinth that is the monastery, where extraordinary events occur in the early hours of the morning.\u003c\/p\u003e\n\n\u003cp\u003e A spectacular success, \u003cem\u003eThe Name of the Rose\u003c\/em\u003e is not only a crime investigation narrative but also a fascinating chronicle of the Middle Ages. This edition, revised by renowned translator Ivone Benedetti, contains an updated biography of Umberto Eco, a review note, and a glossary with translations of the Latin terms used by the author.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e “The narrative impulse that drives the story is irresistible.” \u003cem\u003eThe New York Times\u003c\/em\u003e\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174959595772,"sku":"9786555873665","price":109.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8339ca09db98dcba138e3c960b0cabca_92610718-6ffa-4365-915d-6de73f5f556b.jpg?v=1778311383"},{"product_id":"a-passo-de-caranguejo","title":"At a crab's pace","description":"\"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eA Crab's Pace\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003ebrings together writings by Umberto Eco on the political and media events that influenced the world at the beginning of the 21st century.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe texts in this \u003cem\u003e\"A Crab's Pace\"\u003c\/em\u003e highlight the dramatic changes that have occurred in world politics since the end of the last millennium. With the end of the Cold War, the conflicts in Afghanistan and Iraq brought the return of combative or hot war; a new season of \"crusades\" began, with the clash between Islam and Christianity; Christian fundamentalisms that seemed to belong to the chronicles of the 19th century reappeared, with the revival of anti-Darwinist polemics; the specter of the Yellow Peril resurfaced (albeit in demographic and economic guise); anti-Semitism returned triumphant; and neo-fascists seized power in several countries.\u003c\/p\u003e\n\n \u003cp\u003eWhat led us to this era of hot wars and media populism, and how was it sold as progress? Eco discusses topics such as racism, mythology, rhetoric, the European Union, the Middle East, technology, 9\/11, medieval heritage, television commercials, globalization, \u003cem\u003eHarry Potter\u003c\/em\u003e , anti-Semitism, logic, the Tower of Babel, fundamentalism, \u003cem\u003eThe Da Vinci Code\u003c\/em\u003e , magical thinking, and so on. The author shows us his side, more attached to everyday life and, at the same time, engaged: an intellectual involved in both local and global events, and a man concerned with politics, education, ethics, and the direction humanity is taking.\u003c\/p\u003e\n\n \u003cp\u003eTimes are dark, customs are corrupt, and even the right to criticize is stifled by forms of censorship or popular fury. It seems that history, frenetic with the leaps made in the previous two millennia, has moved backward, marching swiftly at a crab's pace. This book aims not so much to move forward, but to halt, at least somewhat, this retrograde movement.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \"Many retrographic phenomena will emerge from the articles in this book, enough, in short, to justify the title. But without a doubt, something new, at least in our country, happened; something that had not happened before: the establishment of a form of government based on populist appeals through the media, perpetrated by a private company focused on its own private interests—a certainly new experiment, at least in the European scenario, and much smarter and more technologically advanced than the populisms of the Third World.\u003c\/p\u003e\n\n \u003cp\u003eMany of these writings are dedicated to this theme, born from the concern and indignation of this New that Advances, which (at least while I am printing these lines) it is not known if it will be possible to stop.”\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175022313724,"sku":"9788501076823","price":94.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3edbf614dd30b59c66620e30eebb0821.jpg?v=1778318150"},{"product_id":"os-noivos","title":"The bride and groom","description":"Saving history can be interpreted as a mission. The goal is to save great stories from oblivion by retelling them, now using appropriate language, for new generations. Passing on the legacy of the great classics of world literature to young readers has become an urgent matter, which has been taken on by the Save The Story project. The result is a personal narrative—by each author—of a common and universal story, alongside drawings by experienced and talented illustrators. At the end of each copy, a text contextualizes the importance of the stories and mentions their original authors. The first Italian historical novel, The Betrothed was inspired by Walter Scott's Ivanhoe. The novel's themes include heroism, the power of love, and the hypocritical nature of human beings. Adapted for the stage in famous operas and also for film, the story tells of a wedding that will be prevented by a powerful and evil man intent on taking revenge on his bride, who refuses to give in to his whims, all within a historical context very well explained by Umberto Eco in this edition. One of the most important contemporary intellectuals, Umberto Eco is the author of, among others, the bestsellers *The Name of the Rose* and *The Prague Cemetery*. The latter has sold over 130,000 copies in Brazil alone.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175065895164,"sku":"9788501097873","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a833a0221cc8f72cf15d13a8f35667a7_22fef28f-63fc-4a16-a28f-e6df9eb19590.jpg?v=1778323855"},{"product_id":"o-nome-da-rosa-edicao-de-bolso","title":"The Name of the Rose (Paperback)","description":"\" \u003cp\u003e\u003cstrong\u003eNot just a narrative about crime investigation, \u003cem\u003eThe Name of the Rose\u003c\/em\u003e is also an extraordinary chronicle of the Middle Ages.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe relaunch of Eco's famous crime thriller, with a script in the style of Cona Doyle's stories, has achieved worldwide success since its first publication in 1980. \u003cem\u003eThe Name of the Rose\u003c\/em\u003e also spawned the 1986 film of the same name, starring Sean Connery. In this book, during the last week of November 1327, in an Italian Franciscan monastery, suspicion looms that the monks are committing heresies. Friar William of Baskerville is sent to investigate the case, but his mission is interrupted by eccentric murders. The deaths, under unusual circumstances, of seven monks in seven days drives a violent narrative that captivates with its humor, cruelty, and erotic seduction. Not only a narrative about crime investigation, The Name of the Rose is also an extraordinary chronicle of the Middle Ages.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175291109628,"sku":"9788577991266","price":64.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/5698f982f9bd0f0b383c2f007f21fc47_43a68f8f-121f-4d53-bf26-f6c86d0b389f.jpg?v=1778323099"},{"product_id":"nao-contem-com-o-fim-do-livro","title":"Don't count on the end of the book","description":"HIGHLY RECOMMENDED BOOK - THEORETICAL CATEGORY - FNLIJ 2011 \"(...) the 'e-book' will not kill the book—just as Gutenberg and his ingenious invention did not eliminate the use of codices overnight, nor did Gutenberg eliminate the trade in papyrus scrolls or volumina. Customs and traditions coexist, and we desire nothing more than to broaden the range of possibilities. Did film kill the painting? Did television kill cinema? Welcome, then, to the drawing boards and reading peripherals that give us access, through a single screen, to the now-digitalized universal library.\" From papyrus to the electronic archive, Umberto Eco and Jean-Claude Carrière traverse 5,000 years of book history in a discussion that is erudite and humorous, wise and subjective, dialectical and anecdotal, curious and tasteful. In the conversation between the authors, moderated by journalist Jean-Philippe de Tonnac, the intention is not only to understand the transformations heralded by the adoption of e-books, but to initiate a thought-provoking and timely debate based on the premise that the history of books and the love for them will save them from disappearance. The experience of bibliophiles, collectors of old and rare books, researchers, and incunabula hunters leads them to consider the book, like the wheel, a perfect and unsurpassed invention. The book appears here as a solid, anatomically and functionally adequate institution that technological revolutions, whether announced or feared, will not exterminate. The authors enjoy showing how the book has traversed human history, for better and sometimes for worse—Eco assembled a collection of extremely rare books on human error, as, for him, they condition every attempt to found a theory of truth. Given the challenge posed by the universal digitization of writings and the adoption of new e-reading tools, this evocation of the book's fortunes and misfortunes allows us to put into perspective the changes to come. A playful tribute to Gutenberg, these conversations will captivate all readers and book enthusiasts. And it's not impossible that they will also fuel the nostalgia of e-book owners.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175418839292,"sku":"9788501088536","price":69.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/cba2eea46603b346ed31da74182d9468_bbcd2d38-079b-4d09-b35b-ae3ab1e84b8b.jpg?v=1778310049"},{"product_id":"migracao-e-intolerancia","title":"Migration and intolerance","description":"\"\u003cp\u003e \u003cstrong\u003eBy Umberto Eco, \u003cem\u003eMigration and Intolerance\u003c\/em\u003e presents a collection of four fundamental essays on topics that are even more relevant and urgent today than when the texts were written.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe discussions surrounding the large migration flows we have seen in recent times and the intolerant attitude of many toward migrants have forced the world, especially European countries, to confront its own history and values. The four essays that comprise this volume invite the reader to reflect on these themes, which are even more relevant and urgent today than when the texts were written.\u003c\/p\u003e\n\n \u003cp\u003eIn these essays, Eco explains the differences between the phenomena of \"migration\" and \"immigration,\" pointing out their characteristics and consequences, as well as explaining the nuances between fundamentalism, fundamentalism, racism, and intolerance, addressing their dangers in the contemporary world. The author argues that \"mutual understanding between diverse cultures does not mean evaluating what the other must give up to become equal, but mutually understanding what separates us and accepting this diversity.\" He presents arguments to demonstrate that \"eliminating racism does not mean demonstrating and convincing oneself that others are not different from us, but understanding and accepting them in their diversity.\"\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eMigration and Intolerance\u003c\/em\u003e is an essential guide to seeing others with new eyes, and a concise, visionary, and unique manual for understanding the political and social landscape of this delicate moment in which misunderstandings and backward ideas seem to thrive.\u003c\/p\u003e \"","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175424540924,"sku":"9788501117137","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/a7bc37029961dea42e20114e364b986e.jpg?v=1778324183"},{"product_id":"historia-das-terras-e-lugares-lendarios","title":"History of legendary lands and places","description":"In this illustrated essay, Umberto Eco discusses the history of places like Camelot, Atlantis, the whereabouts of the Holy Grail, Lemuria, Solomon's Island, El Dorado, and the land of the Queen of Sheba—legends so well-constructed in literature and disseminated in paintings, films, and songs that many people believe they are real. Combining a brilliant anthology of texts with impeccable iconographic research, Umberto Eco describes the fascinating hidden gems behind the lands that have fascinated so many artists over the centuries and that continue to inhabit remote dreams of unknown paradises.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175507673340,"sku":"9788501403643","price":249.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/f8096bf441c3d5625e11c2599163406d_5a140401-c30e-466c-b645-967b13382507.jpg?v=1778324790"},{"product_id":"entre-a-mentira-e-a-ironia","title":"Between lies and irony","description":"The four delightful essays in Between Lies and Irony deal with lies and exaggeration in all their forms. Umberto Eco—the most important Italian intellectual of this century—speaks of the great charlatan Cagliostro as \"the eternal archetype of the man without qualities,\" and moves on to Manzoni's \"The Betrothed,\" emphasizing the prevalence of the point of view of the humble, who instinctively avoid \"disguising\" reality the way the powerful do. It continues with an explanation of the works and personality of Achille Campanile, concluding with a brief essay entitled \"The Imperfect Geography of Corto Maltese.\" Eco amuses himself, and us, by identifying the places where language short-circuits and contradicts itself, exploding in ambiguities and discrepancies. Cagliostro lies with his words, with his clothes, with his behavior, and the legends that transformed him from a small adventurer into a myth lie about Cagliostro (even today, mysterious and faithful hands lay flowers in the cell where he died, in the castle of San Leo), a symbol of free thought, a victim of clerical obscurantism. Manzoni, although in his essays he devoted much more complex pages to language, suggests in \"The Betrothed\" an opposition between verbal language, a vehicle of lies and deception, and natural signs, through which the humble understand, even when the powerful deceive them with their Latin. Campanile plays with language and its clichés, turns ready-made phrases inside out like gloves, and provokes effects of estrangement. Hugo Pratt plays with geography, which, by the way, he knows very well, and uses real maps to make them improbable, to elude boundaries, to make distances levitate, and with them our imagination. Campanile and Pratt lie out of irony, Cagliostro lies out of interest (or perhaps out of condemnation, gradually becoming a prisoner of his own myth), and Manzoni indignantly takes the side of the poor who suffer the wiles of the language of the powerful; but in reality — since he also practices irony — he does irony squared and condemns words through the narrative word.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175888830716,"sku":"9788501055583","price":49.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/ccfd03b6acdc710726cc6c605fa46a72.jpg?v=1778325044"},{"product_id":"diario-minimo","title":"Minimum daily","description":"For the first time in a single volume, this edition compiles Eco's best chronicles published in Verri magazine. In this entertaining \"Diário menos\" (Minimum Diary), Umberto Eco reveals himself as a splendid columnist, a teller of anecdotes, a witty interlocutor, and a lover of parody. With insight and erudition, he offers a selection of texts in which, through raw irony and pastiche, he attacks the academic world, the bizarreness of everyday life, the labyrinth of bureaucracy, and even object design.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47175920156924,"sku":"9788501084811","price":84.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/20eab9298d71ecfde4881a17d02e04a0_72e18617-09f9-4ee8-b58f-ee8785143429.jpg?v=1778322489"},{"product_id":"construir-o-inimigo-e-outros-escritos-ocasionais","title":"Building the Enemy and Other Occasional Writings","description":"\u003cp\u003e \u003cstrong\u003eIn \u003cem\u003eConstructing the Enemy and Other Occasional Writings\u003c\/em\u003e , a collection of essays on art and culture, Umberto Eco talks about our need to have—or, if necessary, invent—an enemy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\"Having an enemy is important not only to define our identity, but also to find the obstacle against which to measure our value system and demonstrate, in confrontation, our own worth. Therefore, when the enemy doesn't exist, we must create one,\" states Eco. The global situation of our time, marked by fierce political polarization, reveals how timely and inevitable it is to understand the mechanisms that lead people to constantly identify new adversaries.\u003c\/p\u003e\n\n\u003cp\u003e In essays of extraordinary relevance, Umberto Eco reflects on our need to always have an enemy to attack in every situation: whether in the invectives of ancient oratories, in the brilliant literary digression that runs through the Iliad, in the James Bond novels, in witch hunts, in the war propaganda of the past, or in the populisms of the present.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eConstructing the Enemy and Other Occasional Writings\u003c\/em\u003e covers topics that Umberto Eco wrote and lectured on in his later years: the idea that every country needs an enemy—and, in its absence, must invent one; discussions of themes that inspired his early novels, leading us in the process to explore lost islands, mythical kingdoms, and the medieval world; indignant reviews of James Joyce's \u003cem\u003eUlysses\u003c\/em\u003e and fascist journalists of the 1930s and 1940s; an analysis of Saint Thomas Aquinas's notions of the soul of the unborn; and many other topics, such as censorship, violence, and WikiLeaks.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176259338492,"sku":"9788501093110","price":64.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/6091ef951ea0071498f000b8ed337770.jpg?v=1778642167"},{"product_id":"confissoes-de-um-jovem-romancista","title":"Confessions of a Young Novelist","description":"\u003cp\u003e \u003cb\u003eA journey through the creative method of one of the most important writers and thinkers of recent times.\u003c\/b\u003e\u003c\/p\u003e\n\n\n \u003cp\u003eUmberto Eco published his first novel, \u003ci\u003eThe Name of the Rose\u003c\/i\u003e , in 1980, when he was nearly 50. In this \u003ci\u003eConfessions of a Young Novelist\u003c\/i\u003e , written nearly thirty years after his debut in fiction, the author reminisces about his long career as a theorist and his major works as a novelist, reflecting on the processes he uses when writing fiction. The book's four essays were originally part of the Richard Ellmann Lectures on Modern Literature at Emory University in Atlanta, United States. Simultaneously a medievalist, philosopher, and scholar of contemporary literature, Umberto Eco presents himself as a \"young novelist\" who still surprises with his teachings about the art of fiction and the power of words.\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176260780284,"sku":"9788501112798","price":59.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/3060aa4e64efc7fef48ef4025e4d050a_ba50485b-9c6d-4967-b168-b4dfe59deae2.jpg?v=1781755311"},{"product_id":"cinco-escritos-morais","title":"Five Moral Writings","description":"International conflicts; the resurgence of totalitarian ideologies; the role of the press; the concept of morality; ethnic and religious tolerance. Five distinct themes, intertwined with the concept of ethics, are brilliantly addressed by one of the greatest living theorists of communication in Five Moral Writings. The book brings together texts and transcriptions of speeches by Umberto Eco, published in literary magazines in Europe and the United States. The texts collected in Five Moral Writings have two characteristics in common. First and foremost, they are occasional, the result of lectures or interventions by the author on current affairs. Furthermore, they are all ethical in nature, that is, they refer to what would be right to do, what should not be done, or what cannot be done under any circumstances. The first text, \"Thinking about War,\" was published in La Rivista dei Libri on April 1, 1991, during the Gulf War. \"Eternal Fascism\" is the title of the transcript of a lecture given, in English, at a symposium organized by Columbia University on April 25, 1995, to celebrate the liberation of Europe. It later appeared as \"Eternal Fascism\" in The New York Review of Books on June 22, 1995, and translated for La Rivista dei Libri in July-August 1995 as \"Fuzzy Totalitarianism and Ur-Fascism.\" What makes this text unique is the timing of its publication: the United States, where it was first published, was shaken by the recent Oklahoma City bombing and the discovery of the (not at all secret, by the way) existence of far-right military organizations in the country. Thus, the theme of anti-fascism took on particular connotations under those circumstances. The third text, \"On the Press,\" is a presentation presented during a series of seminars organized by the Italian Senate among parliamentarians and the editors of the largest Italian newspapers. \"When the Other Enters the Scene\" reproduces a response by Umberto Eco to Cardinal Martini (Archbishop of Milan) regarding a question about Eco's propositions on the universality of ethics. The final text is, in fact, a collage. The first part of \"Migrations, Tolerance, and Intolerability\" reproduces the first part of a lecture given on January 23, 1997, at the opening of the convention organized by the mayor of Valencia on the perspectives of the Third Millennium. The second part translates and adapts the introduction to the International Forum on Intolerance, organized in Paris by the Académie Universelle des Cultures. The third segment was published under the title “Ask not for whom the bell tolls” in the newspaper Repubblica, on the occasion of the Rome military tribunal’s sentence on Priebke (a Nazi officer responsible for the deaths of hundreds of people at the end of the Nazi occupation of Rome).","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176292598012,"sku":"9788501051608","price":54.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8477479b74d9948e1d7879424e52b17c.jpg?v=1778320863"},{"product_id":"baudolino","title":"BAUDOLINO","description":"\"Because it's true. But don't think I blame you. If you want to become a man of letters, and perhaps one day write Histories, you must also lie and invent stories, otherwise your History would become monotonous. But you must do so in moderation. The world condemns liars who only know how to lie, even about the smallest things, and rewards poets who lie only about the grand.\" After the resounding success of The Name of the Rose, Umberto Eco—the most important Italian intellectual of this century—returns to the Middle Ages, this time to pay homage to his hometown, Piedmontese Alessandria. While The Name of the Rose, his most famous book, recreates the somber atmosphere of the Inquisition, Baudolino revolves around the pleasures of the court of Frederick Hohenstaufen, known as Barbarossa, at the time of the Third Crusade. The story spans the period between 1152 and 1204, beginning with Barbarossa's ascension to the throne and ending with the conquest of Constantinople by the feared Order of the Knights Templar. The plot stars Baudolino—a creative, deceitful teenager who gives the work its title—and Niketas Choniates, a character inspired by a historian and orator who lived in the court of Constantinople. The narrative rewinds, as Baudolino recounts his adventures and misadventures to Niketas, blending fantasy and reality, history and make-believe. All of this is spiced with countless comical situations. In between, Eco shuffles his invented characters and produces the most recurring effect of his text: interfering with known historical events through acts or circumstances experienced by the fictional characters. \"Through this novel,\" explains Eco, \"I reread the medieval period as the fruit of the inventions of a young man.\" In a small village in lower Piedmont, where Alessandria would later be founded, Baudolino, a fanciful peasant, falls into the good graces of Federico Barbarossa and becomes his adopted son. A compulsive liar, Baudolino has the luck only dreamers possess: everything he invents and creates miraculously produces history. Thus, he constructs a fictitious letter from a priest who speaks of a kingdom in the East, ruled by a Christian. The letter impresses even the adventurer Marco Polo and inspires Barbarossa. Driven by this invention, Federico sets out in pursuit of this dream. Amid monsters that inhabit the medieval unconscious—such as chimeras, unicorns, and dragons—the story takes unexpected turns each time Baudolino recounts a slice of his life. BAUDOLINO is a picaresque adventure, a historical novel in which the problems of contemporary Italy emerge. With his fantastic narrative, a theater of linguistic inventions, Umberto Eco celebrates the power of myth and utopia. Umberto Eco was born in Alessandria, Italy, in 1932. He is a professor of Semiology at the University of Bologna and edits the journal VS. His essays include: *Open Work* (1962), *Minimal Diary* (1963), *The Absent Structure* (1968), *General Treatise on Semiotics* (1975), *Six Walks in the Woods of Fiction* (1994), *Second Minimal Diary* (1990), *Five Moral Writings* (1997), and *Kant and the Platypus* (1997). As a novelist, Eco published *The Name of the Rose* (1980), *Foucaul's Pendulum* (1988), and *The Island of the Day Before* (1994). \"Eco lets his virtuosity run free, supported by a seemingly limitless imagination.\" - O Estado de São Paulo","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176324972796,"sku":"9788501060266","price":79.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/434d23263e41ec22201cbcac03b3eda8_a7ce2eb3-4c38-498c-b5e2-3ce9688d3ee9.jpg?v=1778325666"},{"product_id":"o-nome-da-rosa-1","title":"The name of the rose","description":"Edition with revised translation, new graphic design and foreword by English writer David Lodge\n\n The relaunch of Eco's famous crime thriller, with a script in the style of Cona Doyle's stories, has achieved worldwide success since its first publication in 1980. The book also spawned the 1986 film of the same name, starring Sean Connery. In this book, during the last week of November 1327, in an Italian Franciscan monastery, suspicion looms that the monks are committing heresies. Friar William of Baskerville is sent to investigate the case, but his mission is interrupted by eccentric murders. The deaths, under unusual circumstances, of seven monks in seven days drives a violent narrative that captivates with its humor, cruelty, and erotic seduction. Not only a narrative about crime investigation, The Name of the Rose is also an extraordinary chronicle of the Middle Ages.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47176799748348,"sku":"9788501081407","price":99.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/8d3279f4ca487af283774976f1b5637b.jpg?v=1776894516"},{"product_id":"baudolino-1","title":"Baudolino","description":"\u003cp\u003e\u003cstrong\u003eDepois do clássico \u003cem\u003eO nome da rosa\u003c\/em\u003e, Umberto Eco – um dos maiores intelectuais dos séculos XX e XXI – retorna à Idade Média, dessa vez para homenagear sua cidade natal, a piemontesa Alexandria. Em \u003cem\u003eBaudolino\u003c\/em\u003e, acompanhamos aventuras, mitos e narrativas bem-humoradas que exploram os limites entre a História e a ficção.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDe  volta à Idade Média neste seu quarto romance, Umberto Eco nos traz sua mais divertida obra de ficção formatada como uma farsa erudita, passada entre 1152 e 1204. Narra a aventura pitoresca do jovem camponês Baudolino, adotado por Frederico I, o Barba Ruiva, em uma saga que vai desde a coroação deste imperador à invasão de Constantinopla pelas Cruzadas. Com isso, Eco nos transporta para uma época de geografia inexplorada, em que terras e mares desconhecidos pautavam projetos de expansão territorial, religiosa e comercial, desatando ambições de governantes, negociantes, intelectuais e aventureiros, como Baudolino e seus companheiros.\u003c\/p\u003e\n\u003cp\u003eEstruturado como uma narrativa em flashback feita por Baudolino ao historiador Nicetas Coniate (1150 – 1215), o romance mistura história e fantasia com muito humor. Inclui uma expedição a um reino do Oriente governado por um líder católico, lendas do Santo Graal, rumos das tribos perdidas de Israel, a procura do Santo Sudário e até uma homenagem à construção de Alexandria, cidade natal do autor, no Piemonte.\u003c\/p\u003e\n\u003cp\u003eAventura picaresca, romance histórico do qual emergem, embrionariamente, os problemas da Itália contemporânea, história de um crime possível, conto fantástico, teatro de invenções linguísticas hilariantes, \u003cem\u003eBaudolino\u003c\/em\u003e celebra a força do mito e da utopia com o charme e a grandiosidade das criações de um mestre.\u003c\/p\u003e\n\u003cp\u003e“Com seu inegável talento de fabulador e sua reconhecida erudição, Eco mistura diversos gêneros e referências: das novelas de cavalaria às epístolas amorosas de Abelardo e Heloísa, do romance policial aos relatos de viagens de aventureiros, transitando com desenvoltura do lírico ao picaresco, do épico ao mítico.” – \u003cem\u003eFolha de S. Paulo\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e“Em \u003cem\u003eBaudolino\u003c\/em\u003e, Umberto Eco prova que uma pequena mentira pode ir bem, bem, bem longe.” – \u003cem\u003eThe Guardian\u003c\/em\u003e\u003c\/p\u003e","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":48522668966140,"sku":"9788501921970","price":109.9,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/85478b0aaf6085ba70c88463ced996c0.jpg?v=1778325062"},{"product_id":"o-nome-da-rosa-graphic-novel-vol-2","title":"O nome da rosa - Graphic Novel (Vol. 2)","description":"\u003cp\u003e\u003cstrong\u003eNeste segundo e último volume da adaptação para graphic novel de \u003cem\u003eO nome da rosa\u003c\/em\u003e, o vencedor do Prêmio Eisner, Milo Manara, reencontra Umberto Eco, um dos maiores pensadores do século XX, para criar uma nova obra-prima.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAnos de trabalho foram necessários para que a obra-prima de Umberto recebesse esta adaptação. Uma tarefa à altura de um dos maiores nomes dos quadrinhos em atividade: Milo Manara. Nesta conclusão da graphic novel, os dois gênios deixam claro por que \u003cem\u003eO nome da rosa\u003c\/em\u003e é um dos livros mais importantes do século XX. Embora a trama se passe na Idade Média, ele traz à tona assuntos que continuam atuais, como o papel da mulher na sociedade, os limites e os abusos do poder e a busca pelo conhecimento – apesar das constantes tentativas de suprimi-lo pelos mais diversos interesses.\u003c\/p\u003e\u003cp\u003eMais do que encerrar a história, esse livro consagra o encontro entre dois gênios. É uma obra que oferece ao leitor inteligência, beleza e emoção ao mesmo tempo que reafirma o potencial dos quadrinhos como meio para reinterpretar grandes clássicos. Um final à altura de uma narrativa que permanece essencial e atemporal.\u003c\/p\u003e","brand":"Editora Record","offers":[{"title":"Default Title","offer_id":48901327814908,"sku":"9788501923592","price":109.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9cb0b391cc26d0299b4b64fd7156c421.jpg?v=1781755334"}],"url":"https:\/\/www.record.com.br\/en\/collections\/umberto-eco.oembed?page=2","provider":"Editora Record","version":"1.0","type":"link"}