{"product_id":"a-memoria-vegetal-e-outros-escritos-de-bibliofilia","title":"Plant Memory: and Other Writings on Bibliophilia","description":"HIGHLY RECOMMENDED BOOK - THEORETICAL CATEGORY - FNLIJ 2011 \"How beautiful is a book, designed to be held in one's hands, even in bed, even on a boat, even where there are no electrical outlets, even where and when any battery has run down. It supports bookmarks and folded corners, and can be dropped on the floor or abandoned on one's chest or knees when we fall asleep.\" This declaration of love is the synthesis of *The Memory of Plants*, by Umberto Eco—one of the most important intellectuals of our time. With subtlety, humor, and skill, Eco brings together reflections on the ancient and fascinating world of books, bibliophilia, memory, and the joy of reading. In this refined and elegant volume, Eco praises libraries and books, from papyri to the present day, and demystifies the notion that it takes a lot of money to be a collector. He also lists the enemies of books, the agents of premature death: borers, termites, and most frighteningly, human ignorance itself. He asserts that iPads and Kindles are merely an evolution—the pages may no longer be made of paper, but the book will remain what it is. He revisits some works, tells stories, redefines criteria of value, and takes us to the magical world of printed matter. From organic memory, recorded and organized by our brain, to the emergence of writing, he follows the changes in the apprehension and understanding of knowledge. Books are our elders, our vegetal memory. The historical memory hidden between paragraphs is our own memory, our capacity for reflection. A life insurance policy, a small foretaste of immortality. Before a book, we seek, more than deciphering, to interpret. It is through the vegetal memory of the book that we can recall not only our childhood games, but also those of Proust. Passions, desires, suffering, joy—all can arise from reading. Reading becomes a dialogue with someone who is not in front of us. A dialogue that, at any moment, evokes memories and knowledge, emotions and experiences, otherwise lost. This is what Eco, with the lightness of someone with a culture without borders, rescues from oblivion in The Memory of Plants.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159264542972,"sku":"9788501083326","price":69.9,"currency_code":"BRL","in_stock":true}],"url":"https:\/\/www.record.com.br\/en\/products\/a-memoria-vegetal-e-outros-escritos-de-bibliofilia","provider":"Editora Record","version":"1.0","type":"link"}