{"product_id":"o-rei-do-cinema","title":"The king of cinema","description":"There's no arguing with the facts. Luiz Severiano Ribeiro became one of Brazil's greatest entrepreneurs and the great creator of the national atmosphere of magic created by the darkroom. A story framed by art nouveau motifs and born in the time when the gong rang three times before the lights in the grand hall went out. A story told by journalist Toninho Vaz—author of Paulo Leminski's biography, *The Bandit Who Knew Latin*—in *THE KING OF CINEMA*. Here, Toninho recounts the story of a family organized around the ideal of Luiz Severiano Ribeiro, the pioneer, the Emperor of cinema, the King. A story with the glamour of the golden years, the charm of Sunday afternoons on Ouvidor Street in downtown Rio de Janeiro, or the elegant cafés in Fortaleza, which brought together the literary youth of the 1930s to 1950s. A story of abundance, not success. Abundance in the broadest sense, that comes from all and returns to all. Not the kind of success that can be confined to just one character. Severiano Ribeiro was an investor. The money that came in as profits had to be channeled into new investments, creating a multiplier effect. Thus, before turning 40, Ribeiro already ran the largest cinema chain in Brazil, with theaters in several states. From the beginning of the Severiano Ribeiro family's saga with the doctor from Baturité—back when cinema was still a rudimentary experience—to the present day, with the adaptation of the multiplex system to shopping mall theaters, Toninho traces the trajectory of modern Brazil. THE KING OF CINEMA is a well-crafted trailer for our history seen through the evolution of our film industry.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47159430807804,"sku":"9788501080103","price":59.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/2a459992bf616977b4e826ede5988941.jpg?v=1778324409","url":"https:\/\/www.record.com.br\/en\/products\/o-rei-do-cinema","provider":"Editora Record","version":"1.0","type":"link"}