{"product_id":"sorria-voce-esta-na-rocinha","title":"Smile, you're in Rocinha","description":"The industry of poverty in Rio's favelas is the subject of journalist Julio Ludemir's new book. After exploring the prison system and the drug world in *No coração do comando*—where the niece of one of the founders of the Terceiro Comando falls in love with one of the Comando Vermelho's strongmen—Ludemir delves into the daily life of Rio's favelas. *Smile, you're in Rocinha* depicts the reality of Brazil's most famous poor community and the largest favela in Latin America, nestled in Rio de Janeiro's South Zone. \"In Rocinha, as in other favelas in Rio, there is a thriving industry of poverty, which exploits every crisis the community experiences, including the current drug war, to sell new projects,\" argues Ludemir. Accustomed to the sway and street smarts of Rio's favelas, Ludemir expected trouble with drug traffickers, who were increasingly concerned about journalists roaming their back alleys, ready to expose their illicit activities. But a surprise awaited him in Rocinha. The author's problem didn't just involve drug trafficking soldiers—accused of betraying the local drug lord, the journalist even faced trial, where he was acquitted. The other option was death. This time, the villain role was shared with NGOs. Non-governmental organizations, according to the author, became the other power in Rio's favelas, managing and controlling the information given to journalists. \"For the people of Rocinha, the guy who takes over an NGO or a residents' association doesn't do it for the public good. He goes there to get ahead, like any obtuse city councilman. I heard this from the first to the last day of my stay in the favela,\" explains Ludemir. Smile, you're in Rocinha began to take shape after the article \"Rocinha Inc.\" published in Veja magazine. A study on the booming economy that led entrepreneurs from the asphalt to invest in the favela. \"The attraction became inevitable when anthropologist Marcos Alvito and I took a late-night stroll through the favela, without anyone approaching us,\" the author argues. From that moment on, Ludemir saw Rocinha as an open community, without an owner and without the terror of the narco-dictatorship, painted in such strong colors by the media. \"I decided to write the book, a great tribute to Rocinha's emancipation process and its great achievements, such as becoming a neighborhood.\" The book is a fictionalized report and possesses all the freedom offered by fiction, even when Ludemir was working with real events. But the central theme of Smile, You're in Rocinha is power in the favela. Or rather, the favela's powers. The middle class tends to think of favela residents as miserable citizens afflicted by or complicit with drug trafficking. But the favela has an elite, which, like all Brazilian elites, is irresponsible and lacking in social commitment. The division between those who have and those who have not. “My book is about the people who have it, the way this elite combined the asphalt to exploit the favela residents,” he concludes.","brand":"Totvsrj-record-dc","offers":[{"title":"Default Title","offer_id":47174509428988,"sku":"9788501068989","price":74.9,"currency_code":"BRL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/9197\/5420\/files\/9c29670cff40f6c3bcaae4f3fe5eabd3.jpg?v=1783702448","url":"https:\/\/www.record.com.br\/en\/products\/sorria-voce-esta-na-rocinha","provider":"Editora Record","version":"1.0","type":"link"}