The power of ritual

Intelligent, insightful, and practical, The Power of Ritual shows us the potential behind the actions we repeat every day and that it is possible to bring more purpose and pleasure to our daily lives.

Cultivating good habits can be an effective way to maintain a healthy routine, but is it enough to make us happy? With a slight shift in focus from "what" to "how," habits, which keep us on track by being performed automatically, become rituals, which can impact a common, sometimes dull, routine.

Harvard Business School professor Michael Norton, a PhD in social psychology and postdoctoral fellow in behavioral economics from MIT, was a self-proclaimed skeptic who didn't believe much in the effectiveness of rituals—until he became a father. From putting his daughter to bed every night following the same exact steps to always buying the same pizza from the same pizzeria, Norton realized that the outcome of those actions wasn't the most important thing. He realized that what made all the difference was how the activity was performed.

Norton joined fellow researchers from around the world to truly measure the effects of rituals on our lives. The result of research conducted over ten years, *The Power of Ritual* proves that rituals can truly bring joy to our daily lives. They create the bonds that unite us with coworkers, provide us with feelings of accomplishment when completing a project, and happiness about our individual and collective achievements. They motivate us when we fear failure, lead us to create loving memories, and shape family traditions.

In The Power of Ritual , you will discover that it is possible to live a reality with more well-being and satisfaction in small everyday activities.

“With a compelling narrative based on groundbreaking research, The Power of Ritual shows how we can use rituals to cope with everyday stress, enjoy the experiences that arise, and build memories that will last forever.” — Charles Duhigg, bestselling author of The Power of Habit

"A glimpse into why we stick to a routine and how we can transform it into something much more enriching. This book will help you maximize your habits and explore all the possibilities." — Adam Grant, author of Think Again and host of the TED podcast WorkLife

“A true masterclass [...] that makes us realize the rituals we already practice—and the ones we can consciously create—and the power they have to imbue meaning and emotion into even the most mundane experiences.” — Angela Duckworth, bestselling author of Grit: The Power of Passion and Perseverance

“In a gentle and funny way, [ The Power of Ritual ] offers an explanation for our cautious optimism: in a world full of frustration, cherishing small rituals can bring a little grace to the everyday.” — The Guardian