The Ten Laws of Trust

How to build high-trust organizations and keep employees happy, optimistic, and motivated. With contributions from David A. Kaplan, Joel Peterson, president of JetBlue and professor at the Stanford Graduate School of Business, explores how a culture of trust is one of the greatest differentiators of companies. Considering the benefits of working in a company where bosses and colleagues trust each other, Peterson discovered that, when free from micromanagement and rivalry, every employee performs at their best. Risk-taking and innovation become the norm. When a company has a reputation for fairness, costs fall: trust reduces time spent on doubts, conflicts, and lawyers. This book, indispensable for companies large and small, and for improving human relationships, will teach you how to plant the seed of trust throughout the production chain—and reap the rewards of a good reputation, profits, and success!