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New edition with over 250,000 copies sold in Brazil. A classic in the art of public speaking.
Dale Carnegie was undoubtedly one of the 20th century's greatest experts in public speaking and persuasion techniques, a pioneer in offering courses to businesspeople and other professionals, dispelling the elitist nature of public speaking in the past. His knowledge and methods have been adopted by hundreds of organizations. In addition to his own professional development company, Carnegie's legacy includes books recommended not only for executives but for anyone who wants to communicate with ease and confidence.
Among these works is How to Speak in Public and Influence People in the Business World , which reveals the author's basic principles - knowing what to say, and saying it with feeling, vivacity and clarity - applied to commercial and business relationships.
Some books are immortal. Their concepts and teachings are timeless and relevant in every era. *How to Speak in Public and Influence People in the Business World * is one of them. This book, however, is not meant to be read just for reading, but rather reread many times. With each rereading, important points of communication are revealed that went unnoticed in the initial readings.
Whether you're just starting out in the art of public speaking or have already gained experience speaking to a wide range of audiences, you'll find the reliable guidance you need to continually develop your public speaking skills. You'll feel as if Dale Carnegie himself is right there with you, guiding you and showing you the path to follow. It's as if you can hear his wise words, which have influenced countless generations around the world.
How to Speak in Public and Influence People in the Business World is now reissued with a new look. The cover and layout are more attractive, thought-provoking, and inviting, catering to the tastes of today's readers. These are ingredients that enhance the teachings of this man who was, is, and always will be one of the most important thinkers in communication.
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