How to be a great salesperson

A world-renowned guru for new salespeople, Tom Hopkins, author of "Selling in Times of Crisis," highlights the techniques that help his students achieve high incomes in the profession. With the market becoming increasingly competitive and demanding, it's necessary to modernize and reinvent professional practices. Salespeople, in particular, need more than ever to offer a unique selling point to survive and stand out among their vast number of colleagues and competitors. This book was originally published in 1980, but its tips remain highly effective. Tom Hopkins, a globally renowned mentor to new salespeople, highlights the techniques that led him to sales success and that help his students achieve high incomes through the profession. The book features success stories of people who followed his footsteps and techniques.