Mastering the megatrends

Master the ability to predict the world's greatest transformations!

Doris and John Naisbitt are experts at spotting the big trends that will stand out in the future. And after years of research, they're always asking themselves: what's next?

Mastering Megatrends aims to understand the complexity of the changes occurring in the world and identify the major shifts that are about to occur. In this book, the authors discuss how to identify a trend capable of altering the structures of society.

Thanks to current technology, access to knowledge is unlimited and available anytime, anywhere. However, information found on the internet can be factual or opinionated, informative or biased, scientific or partial, disseminated by humans or algorithms.

Once disseminated, information is consumed by all types of people, with diverse cultural and geographical backgrounds. Considering our natural tendency to ignore information that jeopardizes our expectations, Doris and John chose to present guidelines on how to break down internal and external barriers to perception, encouraging an understanding of the processes of change in society and how they affect the future. With this knowledge, you can make better decisions for your personal life and your business.

Mastering Megatrends encourages you to critically observe and analyze developments that have the potential to become megatrends:

• Making decisions and controlling emotions;
• Identify the mindset of the largest countries in the world;
• Mastering the new world of work;
• Recognize the challenges of education;
• Observe mass communication and the issues it raises.

Mastering Megatrends is the ideal read for you to understand the future that awaits you!