Ferrari

Ferrari's red has always been synonymous with speed. His Cavallino Rampante is a guarantee of excellence, luxury, and performance. Much less known is the man behind the brand. In this definitive biography, learn about Enzo Ferrari's empire and life.

Enzo Ferrari. Genius? Tyrant? Despot? In 1991, the first definitive biography of one of the most powerful and enigmatic men of the 20th century—Enzo Ferrari—was released. Brock Yates delved deeply into the life of the Modena businessman and revealed much about the man behind the world's largest sports car company. From his troubled relationship with his illegitimate son to the brilliant marketing that made Ferrari what it is. Fast, entertaining, scandalous, and informative, Ferrari: The Man Behind the Machines more than lives up to its remarkable reputation.

For nearly seventy years, Enzo Ferrari ruled an automotive empire that defined the world of high-performance cars and remains strong to this day. But was the Modena native, as revered in Italy as the Pope, the kindly padrone portrayed by the press that idolized him, or merely a ruthless despot who drove his team to the brink of madness?

Ferrari , Brock Yates' definitive biography, penetrated Ferrari's glossy, impeccable veneer. In doing so, it revealed the truth behind Enzo Ferrari's power relations and his fanatical obsession with speed. Its publication sparked both the fury of the company's founder's admirers and the acclaim of historians. This new edition, Ferrari: The Man Behind the Machines , never before published in Brazil, adds crucial information about the company's trajectory after the founder's death. Furthermore, readers will have access to analyses of the economic relationships Ferrari developed over the years and incredible new, never-before-seen photos.

An essential biography for every admirer of the world's most famous car brand.

“A fascinating and provocative book.” — The Observer