H Stern: The Story of the Man and the Company

An extraordinary biography with a lesson in overcoming adversity and an exceptional business book. By combining in-depth historical research with previously unpublished photos, letters, and documents, H. Stern: The Story of Man and Company captures the spirit of the times—the doubts, desires, and challenges of man, of the individual—to reconstruct the life of Hans Stern from his escape from Nazi Germany to his final days in Brazil, where he built what would become one of the most successful Brazilian companies in history. With wit and simplicity, in addition to his appreciation of Brazilian gemstones and the development of innovative strategies for training salespeople and dealing with customers, Hans Stern built H. Stern into a company of international prestige. His impressive trajectory is presented here by the brilliant journalist Consuelo Dieguez.