OWN IDEAS

He is presumptuous, emotional, immoral, stubborn, secretive, weak-willed, fanatical, twisting and distorting perceptions, deceiving himself, and deluding himself. We're talking about the brain, considered the most complex and powerful organ in the human being. Do you think you can trust your brain? Cordelia Fine introduces readers to the "thoughts" of a brain rarely heard of, a brain with its own ideas. By exposing the mind's machinations and exploring how it defends and elevates the ego, Dr. Fine illustrates the brain's tendency toward self-deception. Every human being possesses a vast array of mental defects and trivial prejudices that prevent them from seeing the "truth" about the world, people, and themselves. With arguments based on solid scientific research, accessible language, and a good deal of humor, "Ideas of Their Own" takes the reader on a fascinating journey through the brain and reveals the inner workings of the mind. The various facets of the brain are presented with reflective, everyday stories.