João Santana: a marketer in power

The biographical profile of the man behind Lula and Dilma's campaigns. João Santana is a character as talked about—commented on, praised, feared, admired, hated, and praised—as he is unknown. He was—until this book. Luiz Maklouf Carvalho sheds light on the trajectory of a man—a political marketer who elected seven presidents worldwide—who became public knowledge for his ability to decisively influence the Republic beyond the confines of electoral campaigns. Offering information, raising questions, and including an exclusive interview about the 2014 electoral campaign, the book shows us, without imposing the author's opinion, how the marketer wielded such power over the destinies of public policy in Brazil.