Afternoon Newspaper

In this Amazon Prize-winning book, Ferdinando Casagrande, who tells the story of Jornal da Tarde, provides examples of how the profession of journalism excites, excites, and enchants. No one felt the sacrifices required in the pursuit of information and the care required to present it with brilliance and clarity, so that the reader would be captivated and immediately understand what was being offered. The entire team was dedicated to this; everyone was thrilled with each edition. Everyone knew they were producing the most creative newspaper in Brazil. Journalism scholars will surely notice that the 1968 Jornal da Tarde introduced a new, distinctive way to begin a journalistic piece, until then dominated by the formula consolidated a decade earlier by Rio de Janeiro's Jornal do Brasil. The author delves into the more than four and a half decades of glory and downfall of the Mesquita family's notable newspaper. It is a breathtaking work, as the reader will see. He made the decision to write it when he left the newspaper, a few years before its demise. And he ended up successfully leaving us not just an obituary, but the complete story, an excellent read.