With light and engaging language, Where's the Gorilla? describes principles that can be applied in everyday life to help you perceive those unmissable opportunities that are right in front of you. A film shows a game with a basketball. Suddenly, in the background, a man dressed as a gorilla appears. Despite all the movements he makes in front of the camera, no one onlookers notice him. Don't be surprised by what you just read, because you've probably also failed to notice the most obvious solution to a complicated problem beckoning right before your eyes. This is exactly what happens—and you consider it unforgivable—when that unique, unmissable opportunity that could have changed your life presents itself, and you fail to seize it. What, after all, limits people's perception so much? The psychology of vision has made great progress in recent years, but until now, no one imagined it would be capable of becoming an effective tool for personal growth. The author of Where's the Gorilla? reveals in a surprising way how people maintain limited vision at the very moment when they most need to see transformative situations. We fail to see the gorilla—the opportunities and obvious solutions to seemingly difficult problems—because the human eye has what is called a "blind spot": an area of the eyeball that does not see the world. This blind spot could be responsible for the big deal you didn't complete, the job you didn't get, or even the contact with that incredible person you lost. According to Wiseman, what we see depends mainly on what we seek. In reading this book, you will find an entertaining text that teaches you how to overcome your blind spots and identify what will truly transform your life.
