Think twice

Based on concrete examples and the best research in behavioral economics, this book teaches you how to evaluate what really matters when making decisions.

In both personal and professional life, it's hard to think of anything more useful and important than making good decisions. The collapse of major investment banks and the global financial crisis are examples of some of the biggest recent economic disasters, resulting from seemingly sound decisions made by intelligent people. How is it possible that such successful professionals could make such poor decisions? In Think Twice , Michael J. Mauboussin explains that the correct process for making a good decision, especially when the stakes are high, runs counter to how the mind naturally works.

When faced with complex situations, our brains seek simplified patterns that obscure other, better approaches to solving the problem. Even when we think we're applying logic and reason, we're unconsciously succumbing to situational and social influences. Fortunately, it's possible to overcome standardized reasoning patterns. This way, we can go against our intuition, learning to "think twice."

In this book, Mauboussin presents a new approach to decision-making that can significantly reduce costly mistakes. It involves preparing to encounter common mental traps, recognizing these traps in each context, and applying the most appropriate tools to shape better decisions.

Based on solid research, Think Twice provides a true mental toolkit to improve decision-making, resulting in wiser choices in both your personal and professional life.