WHY BUSINESS PEOPLE TALK LIKE IDIOTS

In this book, Brian Fugere, Chelsea Hardaway, and Jon Warshawsky teach how to adopt a language capable of challenging the imagination, sparking curiosity, and enthralling your reader or listener. For the authors, combining stimulating language with arguments grounded in truth is the secret to engaging and persuasive communication. Embracing your style: breaking out of the norm, avoiding the "talk and talk and say nothing" approach to communication, and avoiding the pitfalls the authors point out is one solution. Only then will you be able to become convincing, authentic, and original, something everyone will want to hear.