Mass psychology and analysis of the self

Mass phenomena are the major topic debated in Mass Psychology and Analysis of the Self , as well as their relationship with everything we feel and think when others “aren’t looking”: envy, prejudice and hatred.

Like a stone thrown into a pond, Ricardo Goldenberg's Mass Psychology and the Analysis of the Ego: Solitude and the Crowd creates circles around Freud's fundamental assertion in Lozi: isolated individual psychology, strictly speaking, does not exist. Everything that happens to each of us is inevitably related to what happens to the group to which we belong. Mass phenomena are the major theme discussed in this book, as is their relationship to everything we feel and think when others "aren't looking": the painful envy of those who always have something we lack, the hatred—hardly repressed—of those who are different.

Goldenberg, supported by the theses of Gustave Le Bon, analyzed by Freud in his text, extends his pen/sharp knife to the typical relationships of contemporary man, using, for this purpose, the great mediator of current discourses: mass culture. In his vehement protest against the omnipresence of "political correctness," the author spares no references to pop music, literature, films, TV series, and even commercials.

Mass Psychology and Analysis of the Ego: Solitude and the Crowd is a work of great importance for referencing Freud's psychoanalysis.