Yes! 50 Secrets of the Science of Persuasion

A New York Times bestseller, Yes! 50 Secrets from the Science of Persuasion gives you the knowledge you need to make your opinions count.

If your colleagues agreed with you more, your kids did their homework, and your neighbors stopped bothering you, your life would be much easier. Every day we face the challenge of persuading others to do what we want. But how do we convince them to say "yes" to our requests?

Noah J. Goldstein and Steve J. Martin teamed up with Robert B. Cialdini, one of the most respected experts in social psychology, to answer this and other questions. They argue that persuasion is a science and, based on extensive research, teach the best tactics for influencing people. Their opinions are confirmed by analyses of the performance of companies, politicians, and sectors such as commerce.

With simple text and intriguing insights into human behavior, this book will transform your personal and professional relationships. Yes! 50 Secrets of the Science of Persuasion reveals remarkable discoveries that will help you become more influential and teaches you how small changes in your attitude can yield impressive results.